Advertising with Facebook Coursera Quiz Answers

All Weeks Advertising with Facebook Coursera Quiz Answers

Advertising with Facebook Week 01 Quiz Answers

Introduction to Ads Manager Practice Quiz

Q1. Which advertising tool on Facebook implements the simplest, and least detailed, way to create a Facebook ad?

Facebook Feed
Facebook Ads Manager App
Facebook Ads Manager (web version)
Advertising from your Business Page

Q2. Which two ad placement options are available on Instagram?

Marketplace
Right column
Stories
Feed

Q3. Which major ad placement encompasses native, banner, interstitial, and rewarded video ads?

Apps
Search
Feed
Messages

Q4. True or False? Facebook advertising happens through an auction, rather than the more traditional route of paying directly for advertising space.

True
False

Q5. Which part of the Facebook total value ad auction equation covers how much an advertiser is willing to pay to achieve their desired outcome?

Ad Quality
Total Value
Estimated Action Rate
Advertiser Bid

Q6. Let’s say two bike part companies are competing in an auction to show one person, named Marissa, an ad. Marissa lives in Portland, Oregon. She regularly buys her bike parts from internet start-ups with a Portland angle.

Company One’s ads target all American women who cycle, whereas Company Two’s ads target cyclists who live in Portland with Portland-specific messages.

Which part of Company Two’s Total Value score does Marissa’s purchasing history boost?

Estimated Action Rate
Ad Quality
Advertiser bid

First Steps in Facebook Ads Manager Quiz

Q1. Which of the following are examples of ad placement options for ads created on Ads Manager? (Choose all that apply)

In-Stream
Profile
Search
Feed

Q2. Which type of major ad placement places your ad on Facebook and Facebook Marketplace if someone searches something related to your product?

Search
In-Article
In-stream
Messages

Q3. Which part of the Facebook total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome?

Ad Quality
Advertiser Bid
Estimated Action Rate
Total Value

Q4. Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver.

Company One targeted people who like skateboarding who live near the Rocky Mountains in Colorado.

Company Two is targeting all men who like to skateboard in the U.S. Company Two budgeted way more money than Company One for ads.

Which part of Company Two’s Total Value score will this boost?

Estimated Action Rate
Advertiser bid
Ad Quality

Q5. Which part of your ad account does Facebook automatically set based on your profile location?

Business Information and Advertising Purpose
Payment Settings
Currency and Time Zone
Account Spending Limit

Q6. True or False: Clicking the “gear” icon in the bottom corner of Ads Manager’s left sidebar will bring you to the Settings menu.

True
False

Q7. Which of the following is not something you define when thinking about ad sets?

schedule
budget
objective
target audience

Q8. What is the first built-in step for the campaign-creation process in Ads Manager?

Create a Lookalike Audience based on website visitors
Select where ads will be seen through placements
Identify the right creative for the campaign
Align the business goal to an advertising objective

Q9. In which major section of Ads Manager (found in the top navigation bar) could you learn more about why Facebook might have rejected your ad?

Manage Business
Engage Customers
Advertise

Q10. True or False? Ads Manager’s Advertise section lets you access Audience Insights, get deeper analytics about how people interact with your business