All Weeks Introduction to Social Media Marketing Coursera Quiz Answers
Introduction to Social Media Marketing Week 01 Quiz Answers
Social Media for Business Practice Quiz
Q1. Which of the following statements about marketing and advertising are true? Select all that apply.
- Advertising and Marketing are different words for the same thing: creating campaigns and putting them in front of the right audience
- Advertising is where the largest portion of the money spent on marketing goes
- If you have a good product, people will automatically find you and buy your product, without a need for marketing
- Advertising is an important part of marketing
Q2. Which of the following are the most common forms of digital marketing? (Choose all that apply)
- Search engine optimization
- Print advertising
- Display advertising
- Content marketing
- TV commercials
- Social media marketing
- Email marketing
Q3. Which of the following is NOT involved in organic social media marketing?
- Establishing a business profile or a business presence
- Connecting with customers for more individual customer service
- Engaging with users on social media.
- Buying targeted ads to reach potential customers
The Social Media Landscape Quiz
Q1. Which of these steps is not at the core of marketing?
- Understanding and studying the audience or customers for a product
- Creating messages related to or promoting the product
- Evaluating and optimizing the impact of your message
- Fielding customer questions, concerns, and feedback and solving technical issues
Q2. Which of the following are types of digital marketing? (Select all that apply)
- Print advertising
- Display advertising
- Email marketing
- Content marketing
Q3. When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)
- Sharing platform
- Networking platforms
- Learning management platforms
- Publishing platforms
Q4. Which of the following did Facebook acquire to increase connections and communication between Facebook users?
- Oculus VR
- Portal
Q5. Which of the following statements is true about Instagram?
- Instagram allows businesses to directly message their customers for a small fee
- Instagram provides free promoted advertisements for businesses
- Businesses can grow their brand for free by sharing photos and videos
Q6. Which of the following statements is true about Facebook and Instagram messenger?
- You can integrate ads on Facebook Messenger, but not on Instagram
- If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations
- Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app
Q7. True or false: Businesses and non-profit organizations can participate in Social Media Marketing.
- False
- True
Q8. How does digital marketing differ from traditional marketing? (Select all that apply)
- It can be used to raise brand awareness
- It enables measurements of results
- It can be used to target specific audiences
Introduction to Social Media Marketing Week 02 Quiz Answers
Social Media Platforms Part I Practice Quiz
Q1. True or False: YouTube directly hires all its video creators to create content for the site
- True
- False
Q2. Which social media platform(s) has the most powerful targeted advertising software? (Choose all that apply)
- YouTube
Q3. Which social media platform is the best for connecting business-to-business (B2B) marketers to new customers and followers?
- YouTube
Q4. On which social media platform should you set up a business page to reach the largest audience?
- YouTube
Social Media Platforms Overview Quiz
Q1. As a business owner, you’d like to set up a presence on a social media platform where you can network with others in your industry, post news and accomplishments and find potential team members to fill open roles. Which of the following would be an ideal platform?
Q2. True or false? Youtube is a platform designed for texting, calling, and sharing.
- True
- False
Q3. The most powerful targeted advertising tool in social media marketing is:
- KakaoTalk for Business
- Facebook Ads Manager
- TikTok for Business
- Google Analytics
Q4. True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike.
- False
- True
Q5. On which video social media platform can you find short form videos of 15 and 60 seconds?
- Youtube
- TikTok
- Twitch
Q6. Which of the following is a free messaging app you can use to message your friends and family using Internet connection while avoiding SMS fees or charges?
- Snapchat
Q7. Which feature on Instagram can you use if you want to upload a video longer than 60 seconds?
- Videos
- Stories
- IGTV
- Reels
Introduction to Social Media Marketing Week 03 Quiz Answers
How to Set Your Marketing Goals Practice Quiz
Q1. Goals that serve the bigger business goal but may differ between teams or people with different roles are called:
- Alternative goals
- Tiered goals
- Secondary goals
- Subgoals
Q2. True or False: Goals can help you stay focused on what you hope to accomplish with your marketing efforts.
- False
- True
Q3. According to the SMART acronym, a goal that helps achieve the bigger business objectives of a company and aligns with the greater business strategy is considered:
- Achievable
- Specific
- Relevant
- Measurable
Q4. After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. She decides to set a goal to open up both locations within 12 months. During the expansion process, she encounters difficulties. This is because her goal was not time-bound.
- True
- False
Goals and Planning for Success Quiz
Q1. Which of the following are part of the SMART goal framework? (Choose all that apply.)
- Meaningful
- Specific
- Achievable
- Time-bound
Q2. Which of the following goals fit the SMART framework? (Choose all that apply )
- Increase revenue by 25%
- Enroll 500 new customers
- Get 5,000 website visits in the month of June
- Increase the number of visitors to 100/day in two months
Q3. Successful KPIs should:
- Be directional (able to go up or down)
- Directly relate to the business and the SMART goal you drafted
- Be quantitative (able to be measured)
- Always be accompanied by a chart or graph
Q4. Maria set a SMART goal for her chocolate business: “Increase the amount of new followers on the business’ social media page by 20% by the end of 3 months”.
What would be a good KPI for her to use when evaluating if she is reaching this goal?
- Sales Revenue (how much money you generate from sales)
- Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
- Cost per sale (how much it cost in marketing dollars to generate a sale)
- Brand awareness (number of people who know about your brand)
Q5. Which of the following is an important quality of a KPI?
- Time-bound
- Broad
- Directly related to your goal
Q6. Which of the following is an example of a marketing KPI? Select all that apply.
- Engagement
- Influence
- Brand awareness
- Cost per lead
Q7. Devon set a SMART goal for his hand-knit sweater business: “Create more effective social media ads to gain 5% more customers through social media than the previous month”.
What would be a good KPI for him to use when evaluating if he is reaching this goal?
- Cost per lead (how much it cost in marketing dollars to generate a sale)
- Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
- Brand awareness (number of people who know about your brand)
- Sales Revenue (how much money you generate from sales)
Q8. Calla and Ivy set a SMART goal for their B2C flower business: “Grow the number of customers for the monthly flower bouquet subscription by 20% by the end of the year”. What would be a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal?
- Subscriptions
- Conversion rate
- Cost per sale
- Sales revenue
Introduction to Social Media Marketing Week 04 Quiz Answers
Define Your Target Audience Practice Quiz
Q1. What is the group of people you want to reach with your marketing message called?
- Marketing population
- Targeted members
- Target audience
- Marketing Audience
Q2. When determining your target audience, it is good to write down the demographics of the people you are targeting. These demographics include which of the following? (Select all that apply)
- Household income
- Gender
- Age
- Education and/or occupation
Q3. True or False: Facebook Audience Insights can precisely determine who’s interacting with your page and give you real-time data when you test different marketing strategies.
- True
- False
Q4. Laura owns a bridal shop and is looking to connect with her business contacts and gather information about her B2B audience. The social media research tool she should use is:
- LinkedIn Audience Insights
- Facebook Audience Insights
- Twitter Business Analytics
- Google Analytics
Understand Your Audience Quiz
Q1. Social media data that can help you determine your target audience includes which of the following? (Select all that apply)
- Page visitors’ age
- Page visitors’ geographic location
- Page visitors’ prior purchasing habits
- Page visitors’ social security numbers
Q2. True or False: Envy is a stage in the typical customer journey.
- False
- True
Q3. Things you should consider when outlining your target audience include which of the following? Select all that apply.
- Your target audience’s eating habits
- Your target audience’s interests
- Your target audience’s needs
- Key demographic data that describes your target audience
Q4. Will just saw an Instagram ad for a sweatshirt claiming to be the comfiest sweatshirt ever. In which stage of the customer journey is Will?
- Advocacy
- Conversion
- Desire
- Awareness
Q5. True or False: Depending on the stage a person is in, different types of messages will work better than others.
- False
- True
Q6. True or False: The process of moving people through the customer journey results in what marketers refer to as a marketing funnel.
- True
- False
Q7. The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:
- Final target audience
- Primary target audience
- Secondary target audience
Q8. Which of the following research tools lets you track the keywords your followers are searching for, their online posting behavior, and the devices they use?
- Twitter Business Analytics
- Google Analytics
- Facebook Audience Insights
- Linkedin Audience Insights
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