Customer-Centric IT Strategy Coursera Quiz Answers

All Weeks Customer-Centric IT Strategy Coursera Quiz Answers

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.

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Customer-Centric IT Strategy Week 1 Quiz Answers

Quiz 1: Week 1 Quiz on Customer-Centric Strategy

Q1. Why is it important to balance designing and building in enterprise IT? Why is it hard?

  • It’s not actually that important. Getting things built is most important and that’s where you should focus.
  • It’s important because there should always be an even 1:1 ratio to these activities. It’s hard because you have to track time spent by individuals and categorize it.
  • It’s important because it’s easy and common to end up building a solution that doesn’t perform well for users. It’s hard because showing things getting built is more emotionally satisfying and easier to explain as progress.
  • It’s important so that you can communicate effectively with stakeholders in upper management. It’s hard because it’s very hard to learn design.

Q2. Why is the Business Model Canvas a good choice for describing your corporate strategy in terms you can execute with IT?

  • Because the Canvas is designed for innovation.
  • Because long documents written in Microsoft Word are boring and no one actually reads them.
  • Because it’s simple. You can draft one in 20 minutes and read it in around 90 seconds.
  • It’s not. You really need a fully articulated strategy document to have something a corporation can use.

Q3. Which of the following is a fully articulated positioning statement (in the formulation presented here in the course)?

  • [Enable Quiz] offers [a unique proposition] that [buyers will find compelling because of its value]. If you’re [an HR manager] the product [is something you can pick up and start using immediately].
  • Because of our product [HR managers] will [see better hiring outcomes and less time spent on recruiting]. This is important because [hiring technical talent is a Key Activity for these organizations].
  • Our product is a must have for [HR managers] because it [solves a particularly important problem for them, which is quizzing job candidates]. Because of our product, the customer will [see better hiring outcomes and less time spent on recruiting].
  • For [hiring managers] who [need to evaluate technical talent], [Enable Quiz] is a [skills measurement system] that [allows for quick and easy assessment of topical understanding in key engineering topics]. Unlike [formal certifications or ad hoc s], our product [allows HR managers to create and apply systematic assessments of technical skills].

Q4. What would be an appropriate Value Proposition for Enable Quiz’s Problem Scenario and Alternatives below?

Problem Scenario: Helen sources and screens engineering candidates for open positions, sending only qualified candidates to the hiring manager. Many of the skill requirements are outside her background.

Current Alternative: She calls references to get a general sense of their performance on the job.

  • We’ll offer her a new capability for meaningful screening of technical candidates, increasing % of successful hires and lowering Frank the Functional Manager’s workload on recruiting.
  • Helen writes job descriptions with Frank the Functional (hiring) Manager when they need a new one. In a perfect world, they’d continually improve these based on hiring outcomes and employee job satisfaction.
  • Right now she just gets lists from job posts, etc. and passes most of them to the Functional Manager for review.
  • We can help Frank easily provide a focused, testable job description and screening criteria to reduce the amount of time he has to spend and improve his outcomes.

Q5. Why is the relationship between Customer Segments and Propositions so important to using the Canvas?

  • They help tune pricing.
  • It’s the first thing your reader will look at.
  • This relationship is the ‘independent variable’ that drives the right answer in the balance of the Canvas.
  • It’s not! Key Activities are more important.

Q6. If a seafood wholesaler sees its core business model type as infrastructure-driven and could only invest in one of the projects below, which would you recommend?

  • Creating a data science capability to fine tune purchases from their upstream suppliers.
  • Creating its own line of prepared seafood products that are kitchen-ready.
  • Adding fresh vegetables and other produce to its product line.
  • Opening its own chain of seafood restaurants.

Q7. If a product-driven company that makes pre-packaged meals could only invest in one of the projects below, which would you recommend?

  • Creating their own plant to injection-mold their own plastics
  • Adding energy drinks to their product line
  • Purchasing a key meat supplier in Nebraska
  • Design sprints to understand how millennials plan their meals and test new products

Q8. Why is business model type important to an IT project or charter?

  • It creates focus and clarity on the types of outcomes and metrics that are important.
  • It helps you decide the type of applications to purchase.
  • It helps you identify key stakeholders.
  • It helps determine the types of customers you should acquire and the types of users that are key.

Q9. In the AIDAOR framework, which is an example of the retention phase for Helen?

  • Helen the HR manager tells Frank the Functional manager that she thinks she’s found the solution to their screening challenges. Frank the Functional manager is onboard and wants to collaborate on using Enable Quiz to hire talent for his team.
  • Helen the HR manager goes to Enable Quizzes website and reads all about their service. She thinks it might be the solution to their screening challenges.
  • At an HR Directors meeting, Helen shares that she is having challenges screening technical talent. Her long-time colleague shares his experience with Enable Quiz and how it has transformed his screening and hiring process.
  • After using Enable Quiz successfully for the last six months, Helen the HR manager, wrote a blog post for her HR professional learning community about how the services has helped her to better screen technical talent.

Q10. How does storyboarding help with IT projects?

  • They’re a good way to introduce humor into the work of corporate IT.
  • It doesn’t. Agile user stories are the best place to focus.
  • They’re an excellent marketing tool.
  • By pushing yourself to think about the user or users involved in vivid terms, you’re more likely to identify gaps or weak points in the user experience.

Q11. If we are looking at a process for a fish processing plant where a packer cleans a fish and packs it in ice, what would be an example of an ‘output metric’?

  • Number of fish cleaned
  • Fish packed per hour
  • General customer satisfaction with the packed fish
  • Percentage of packed fish with some kind of flaw (ex: inadequately cleaned)

Customer-Centric IT Strategy Week 2 Quiz Answers

Quiz 1: Week 2 Quiz on Prototyping IT Solutions

Q1. What’s most challenging about getting information from a subject to sketch a useful process?

  • Getting them to delineate specific inputs and outputs
  • Getting them to consider all the stakeholders involved
  • Getting them to think systematically about how to design the process
  • Encouraging them to talk about details and specifics

Q2. If we’re working at a fish packing plant and we’re specifically looking at the process of cleaning fish and packing them into ice, which of the following is an example of RVA (real value-added) time?

  • Time spent cleaning fish and packing them
  • Time spent reporting on how an individual is spending their time
  • Time spent waiting for fish to arrive
  • Time spent talking with a colleague

Q3. If we’re working at a fish packing plant and we’re specifically looking at the process of cleaning fish and packing them into ice, which of the following is an example of BVA (business value-added) time?

  • Time spent reporting on how an individual is spending their time
  • Time spent cleaning fish and packing them
  • Time spent waiting for fish to arrive
  • Time spent talking with a colleague

Q4. If we’re working at a fish packing plant and we’re specifically looking at the process of cleaning fish and packing them into ice, which of the following is an example of NVA (non value-added) time?

  • Time spent reporting on how an individual is spending their time
  • Time spent cleaning fish and packing them
  • Time spent waiting for fish to arrive
  • Time spent talking with a colleague

Q5. Why is it important to distinguish between RVA, BVA, and NVA time?

  • It’s an input for your agile user stories.
  • They help you evaluate outcomes.
  • So you can hold employees accountable.
  • So you can relate the outputs of one process to the inputs of another.

Q6. How do user stories relate to process designs?

  • They are a popular alternative to process design
  • They are a tool for developing software products vs. internal IT projects.
  • They are something you should do before you design a process.
  • They are a way to describe user experience specifics for a given part of the process.

Q7. Why is it important to understand a user’s current alternatives to solving a certain problem or doing a certain job?

  • You need to evaluate your value proposition relative to the alternative
  • This is part of the design process
  • So you can evaluate user satisfaction
  • So you can develop appropriate metrics

Q8. What is the importance of 0 Day validation criteria?

  • To make sure the users are engaged
  • It’s not important.
  • To make sure you’re building something usable
  • To make sure you’re creating better user outcomes

Q9. What is the importance of 30 Day validation criteria?

  • To make sure you’re building something usable
  • It’s not important.
  • To make sure users are engaged and using the interface/application as intended.
  • To make sure you’re creating better user outcomes

Q10  What is the importance of 90 Day validation criteria?

  • To make sure you’re building something usable
  • It’s not important.
  • To make sure users are engaged and using the interface/application as intended
  • To make sure you’re creating better user outcomes

Q11. Which of the following is/are a top criteria for ranking wins from implementing against a value proposition? (choose all that apply)

  • System Compatibility
  • System Consolidation
  • Process Automation
  • Reduction in Processes
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