Marketing Analytics Foundation Coursera Quiz Answers – Networking Funda

All Weeks Marketing Analytics Foundation Coursera Quiz Answers

This course lays the foundation for marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.

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Marketing Analytics Foundation Week 01 Quiz Answers

Practice Quiz: Uses of Analytics in Marketing

Q1. True or false: When defining a target audience, it’s too early to incorporate analytics.

  • True
  • False

Q2. Choose all that apply: Marketing analytics can be used to

  • Find agencies to help with a marketing campaign.
  • Plan and forecast a campaign.
  • Evaluate the effectiveness of a campaign.
  • Design the visuals for a marketing campaign.

Q3. True or false: The purchase funnel is visualized as a funnel because the assumption is that some people will drop out of the funnel before completing a purchase.

  • False
  • True

Graded Quiz: Use Cases for Data in Marketing

Q1. True or false: Segmentation is a useful type of analysis to define a target audience.

  • True
  • False

Q2. Jordan is evaluating how many purchases resulted from previous campaigns on different social media platforms to determine what to expect from the money they plan to spend on a new campaign on these platforms. Of the five main use cases for marketing analytics, this is…

  • Evaluating effectiveness
  • Optimizing sales funnel
  • Finding your audience
  • Planning and forecasting
  • Optimizing marketing strategy

Q3. True or false: It’s better to have a higher ROAS than a lower one.1 point

  • True
  • False

Q4. Jordan is testing a new version of some of their advertising material – more images versus more text. Of the five main use cases for marketing analytics, this is…

  • Evaluating effectiveness
  • Optimizing marketing strategy
  • Optimizing sales funnel
  • Planning and forecasting
  • Finding your audience

Q5. Jordan is reworking the checkout flow on their website to reduce friction. Of the five main use cases for marketing analytics, this is…

  • Optimizing marketing strategy
  • Finding your audience
  • Evaluating effectiveness
  • Planning and forecasting
  • Optimizing sales funnel

Marketing Analytics Foundation Week 02 Quiz Answers

Practice Quiz: Data Sources

Q1. A content management system or CMS allows a content publisher to ..

  • Update and edit the content on a website easily.
  • Design and code a new website.
  • Pick which ads are going to be shown to specific users.

Q2. A web server log generally includes what? (Choose all that apply)

  • Home address
  • IP address
  • Unique identifier
  • Time and date
  • First name and last name

Q3. A browser cookie is…

  • A website-specific piece of formatted text stored in the browser.
  • A small transparent image that tracks behavior on a webpage.
  • A text identifier that lives on a server.

Q4. Cookies are helpful for a marketing analyst, but they aren’t perfect. Some challenges include:

  • Cookies do not work in mobile apps
  • Cookies can be manually deleted or blocked.
  • People don’t use only one browser
  • All of the above

Q5. A tag or a pixel is a…

  • A hash key used to decrypt PII
  • A personalized logo that can be attached to your username
  • A text string that is stored in a browser to make a browsing experience more convenient
  • Small piece of code that loads when a visitor lands on a site and can track some actions taken on that page.

Q6. True or false: an SDK is a piece of code that can be installed in an application to make certain functions easier.

  • True
  • False

Q7. An API or Application Programming Interface allows a piece of software to…

  • Talk to another piece of software.
  • Borrow code from another piece of software.

Graded Quiz: Data Sources

Q1. True or false: If Taylor is looking for the first and last names of people who visit their site they can check the server logs.

  • False
  • True

Q2. Taylor is thinking of including a browser cookie on their website, but they know it will have certain limitations, such as: (Choose all that apply)

  • The cookie will not work across different browsers and devices
  • The cookie will not work in apps on mobile devices
  • The cookie can be manually deleted by a user
  • The cookie will need to be updated often

Q3. Taylor is thinking of including a pixel or tag on their website, some of the most common available options are: (Choose all that apply)

  • The Universal Understanding and Gathering tag
  • The Google Ads Remarketing tag
  • The Google Analytics tag
  • The Facebook Pixel

Q4. True or false: A SDK can allow for monitoring of behavior and actions in a mobile app that wouldn’t normally be visible.

  • True
  • False

Q5. True or false: An application programming interface allows a user to block ads and trackers.

  • False
  • True

Marketing Analytics Foundation Week 03 Quiz Answers

Practice Quiz: Google Analytics and Web Measurement

Q1. What is the default time frame used for reports in the Google Analytics dashboard?

  • Past month
  • Past 2 weeks
  • 7 days
  • The data are real-time and cover the past 30 mins

Q2. I would like to learn more about what content on my site is visited most by my users. Which section of the Google Analytics report could help me with that? 

  • The ‘users’ section
  • The ‘retention’ reports under the ‘life cycle’ section
  • The ‘engagement’ reports under the ‘life cycle’ section
  • The event report in the ‘events’ section

Q3. Which of the following statements correctly describes the data shown in this Google Analytics dashboard:

  • Most users in the past 7 days were new to the site, and over the past 60 days, the largest number of users from outside the US came from Canada. 
  • Over the past 7 days, the total revenue for the Google Merchandise store was $65K.  Most new users found the site through organic (non-paid) search. Most people who visited the site were from the US. 
  • The percentage of new users that found the Merchandise store through referrals is higher than the percentage that found the store based on a cost per click (CPC) campaign.  In the last 30 mins, the site saw more users from Canada than from any other country outside of the US. 

Practice Quiz: Facebook Ads Manager and Google Ads

Q1. Which of the following questions can you answer with Facebook Ads Manager reports? (Choose all that apply)

  • What was the click through rate for my Facebook Ads and my search ads on Google
  • How much did I spend on ads on Facebook over the past month?
  • How many of the desired actions did people take as a result of my ads on Facebook?
  • How many impressions did my advertising campaign on Facebook and Instagram have?

Q2. Imra at Calla & Ivy wants to understand the results of the advertising campaign she ran on Instagram to promote her flower subscription service. More specifically, she would like to know how much money she had to spend on ads on Facebook to get one subscription. What should Imra do?

  • Imra can use Facebook Ads Manager and look at the ‘budget’ data.
  • Imra can use Facebook Ads Manager and look at the ‘cost per result’ data.
  • Imra can look at Google Analytics and see how many people who came to her site ended up there by clicking on a Facebook Ad
  • Imra can use Facebook Ads Manager and look at the ‘click through rate’ data.

Q3. Google Ads reports can be used to understand the results of advertising campaigns on Google. Which of the following is a specific report you can get in Google Ads that you won’t find in Facebook Ads Manager?

  • Campaign overview report showing the number of impressions and clicks for your campaigns.
  • Website visitor report
  • The Keyword Results Report

Graded Quiz: Marketing Measurement and Analytics Tools

Q1. True or false: In a spreadsheet cell, you can only include numbers and letters.

  • True.
  • False.

Q2. True or false: When sorting your data, your column labels are referred to as the header row.

  • True.
  • False.

Q3. Some common data visualization chart types include: (Choose all that apply)

  • Line graph
  • Scramble graph
  • Cake chart
  • Bar chart

Q4. A Global Site Tag is a piece of code provided by what analytics tools?

  • Adobe Analytics
  • Google Analytics
  • Squarespace

Q5. If a marketing analyst needs to evaluate the success of an ad campaign in generating sales, a good starting point for gathering insight is…

  • An outside consultant
  • A web analytics tool
  • An A/B test

Q6. Some common ways to indicate the end of a conversion include: (Choose all that apply)

  • Receipt page
  • Error page
  • Acknowledgement page
  • Thank you page

Q7. True or false: Google analytics includes templates that help you analyze data, but allows for little customization.

  • False.
  • True.

Q8. True or false: Facebook Ads Manager can help you determine what is working with an active advertising campaign.

  • True.
  • False.

Marketing Analytics Foundation Week 04 Quiz Answers

Practice Quiz: Consumers and Data

​Q1. True or false, the vast majority of online time Americans spend consuming media is supported by ads.

  • T​rue
  • F​alse

Q2. T​rue or false, consumers generally prefer that the information advertisers use come from their browsing habits.

  • T​rue
  • F​alse

Q3. Ad Blockers are primarily used to what?

  • B​lock advertisers from contacting you.
  • S​top an advertisement from showing.
  • S​top an advertisement from sending back information to the advertiser.
  • R​emove your personal information from advertisements.

Q4. V​PN stands for:

  • V​irtual Private Network
  • V​ery Personalized Notifications
  • Velocity Per Node

Q5. P​rivacy settings on your device let you (choose all that apply)

  • E​dit or turn off location tracking
  • C​hange the way a consumer is tracked online
  • L​imit the things specific apps or programs can control or access
  • R​equest a new phone number

Practice Quiz: Advertiser Ecosystem

Q1. Who is not part of the advertising ecosystem?

  • Consumers
  • Advertisers
  • Influencers
  • Regulators and gatekeepers

Q2. First party data is…

  • Data that is gathered about a consumer from their browsing history.
  • Data that a consumer knowingly provides to a company.

Q3. Second party data is…

  • Data from surveys taken on websites
  • Data about consumers that is shared between partner companies
  • Data gathered about consumers from their browsing habits

Q4. Third party data is…

  • Data about consumers that is gathered by cookies and other tracking tools from parties the consumer doesn’t have a direct relationship with.
  • Data gathered about consumers from their friends and family
  • Data willingly offered by the consumer

Graded Quiz: Data and Privacy

Q1. Like free or inexpensive online content, some other ad-supported content includes:

  • Magazines
  • Broadcast TV
  • Radio
  • Premium Video Subscriptions (e.g. HBO, Netflix,…)

Q2. A tool that can be added to your browser to prevent a website or online server from storing information in your browser is called a…

  • Cookie blocker
  • VPN
  • Ad blocker

Q3. In addition to the settings on a device, some platform specific privacy settings can include:

  • Deleting a post
  • Turning off incoming messages
  • Customizing publicly accessible information
  • All of the above

Q4. Data-based advertising allows advertisers to:

  • Tailor ads that are more interesting for a consumer
  • Tailor ads that are built specifically for a consumer
  • Tailor ads that a user has requested via survey

Q5. True or false: The most important person in the advertising ecosystem is the advertiser

  • True
  • False

Q6. First party data is different from third party data, because…

  • Third party data is information shared between trusted partners
  • Third party data is gathered about a consumer’s browsing habits without them knowing it
  • First party data is available to anyone who owns or manages a website

Q7. In addition to industry self-regulation, most large online platforms and websites have:

  • A Government Representative
  • An Internal Watchdog
  • A Data Policy

Q8. There are a number of laws that governments around the world have put in place to protect consumers and their privacy. Some of the most prominent ones are: (Choose all that apply)

  • GRDE
  • CCPA
  • GDPR
  • COPPA
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