English for Effective Business Writing Coursera Quiz Answers

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English for Effective Business Writing Week 02 Quiz Answers

Quiz 1: Vocabulary quiz

Q1. Which is similar in meaning to the word ‘significant’? MULTIPLE ANSWERS CORRECT

• important
• compelling
• trivial
• meaningless

Q2. Choose the BEST word to replace the word “change” in the sentence: We need to change our marketing plan since the economy has gone into a recession.

• revise
• expand
• inquire
• analyse

Q3. Choose the BEST word to fill in the gap for the sentence: The company is offering free delivery and free samples as an added __ for new customers.

• incentive
• innovation
• expansion
• version

Q4. Which are common words that appear AFTER ‘inquire’? MULTIPLE ANSWERS CORRECT

• into
• about
• at
• over
• towards

Q5. Choose the BEST word to fill in the gap for the sentence: You will receive an e-mail __ of your purchase.

• confirmation
• documentation
• commission
• specification

Quiz 2: Challenging grammar: -ing vs. -ed

Q1. Choose the correct word to fill in the blank: ‘Yesterday’s quiz was very __________.’

• challenging
• challenged

Quiz 3: Module 2 Quiz

Q1. In terms of its genre, every type of written communication usually has three differences: its register, format, and __.

• structure
• page layout
• tone
• title

Q2. In reference to genre, the __ of the document means its level of formality or type of language used.

• structure
• register
• title
• format

Q3. Though each business writing genre may have variations in content, it will remain consistent in terms of its unique:

• title, register and layout.
• register, format, and structure.
• author, title and audience.

Q4. The _ of wine in the bottle was disappearing quickly!

• number
• content
• amount

Q5. The _ lawyer in the firm has gone on indefinite leave.

• principal
• principle
• principled

Q6. Business letters and internal memos are different based primarily on which of the following:

• Audience and function
• Date and time
• Spacing and function

Q7. Business email writers should always write a clear subject line which______.

• describes the purpose of the email
• politely addresses the reader
• illustrates the conclusion of the email

Q8. The language used in a business report should be factual, timely, direct and _.

• stylish
• personal
• complex
• concise

Q9. The appendix of a report contains information that _.

• provides technical detail about the problem that is key to understanding the analysis
• supports the hypothesis but not the recommendations
• supports the analysis but is not essential to understanding analysis itself

Q10. What is the purpose of the executive summary in a business report?

• To provide a list of the sections in the report.
• To provide any specific terms of reference used and an outline of the report.
• To provide an overview of the subject, which methods were used to analyze the data, the findings and recommendations.

Q11. Choose the BEST word to fill in the gap for the sentence: You will receive an e-mail __ of your order.

• confirmation
• commission
• documentation
• version

Q12. Choose the BEST word to fill in the gap for the sentence: Factors that could cause or contribute to such differences include competitive trends in a __ market.

• dynamic
• innovative
• significant
• incentive

Q13. Choose the BEST word to fill in the gap for the sentence: The collapse of the economy was __ for all who invested heavily in the market.

• frightening
• frightened
• frightens
• frighten

Q14. Which sentence is grammatically correct?

• Our office manager lives by a simple rule: he fires any employee who leaves the office before him.
• Our office manager lives by a simple rule, he fires any employee who leaves the office before him.
• Our office manager lives by a simple rule: firing any employee who leaves the office before him.

Q15. Which of the following words is similar to the word ‘revise’.

• amend
• change
• preserve
• edit

English for Effective Business Writing Week 03 Quiz Answers

Quiz 2: Peer-review practice: Persuasive email

Q1. Does the email contain 3 paragraphs?

• Yes
• No

Q2. Has the appropriate directness approach been used? Direct or Indirect?

• An indirect approach has been used
• A direct approach has been used

Q3. Is the opening personalized?

• The opening DOES NOT refer specifically to previous
  correspondence or contact in a personalized manner.
• The opening refers specifically to previous
  correspondence or contact but could be more personalized.
• The opening refers specifically to previous
  correspondence or contact in a personalized manner.

Q4. Has a benefit for the reader been stated?

• No benefit to the reader has been given.
• A benefit has been given but it could be more suitable for the reader.
• A benefit has been given and is appropriate for the reader.

Q5. Is there a call for action?

• No call for action has been stated.
• A call for action has been stated but it could be clearer and more persuasive.
• A clear and persuasive call for action has been stated.

Q6. Is the closing positive?

• The closing is not positive.
• The closing is positive overall but could be more appropriate for the audience.
• The closing is positive and appropriate for the audience.

Q7. Has the writer used persuasive language? e.g. personal pronouns, adjectives & adverbs, positive tone

• The writer has not attempted to use persuasive language.
• The writer has used some persuasive language but sometimes used inappropriate tone or style AND/OR more persuasive language could be used.
• The writer has used both appropriate persuasive language and tone and style.

Q8. Has the writer tried to be persuasive?

• The email is not persuasive.
• The email is persuasive in some areas but other areas need more persuasion.
• The email is persuasive throughout and would convince the audience to consider funding for the request.

Quiz 3: Vocabulary quiz

Q1. Which of the following words is similar to the word ‘comprehensive’? MULTIPLE ANSWERS POSSIBLE

• complete
• extensive
• exclusive
• understandable
• all-inclusive

Q2. Choose the BEST word to fill in the gap for the sentence: We need to wait for _ from the Board of Directors before we proceed on the merger.

• approval
• decision
• refusal
• delay
• declaration

Q3. Choose the BEST word to fill in the gap for the sentence: Senior management would like to __ new software into its inventory management system.

• change
• integrate
• organize
• revise
• update

Q4. Which of the following is similar to the word ‘appropriate’? MULTIPLE ANSWERS POSSIBLE

• proper
• improper
• pertinent
• suitable

Q5. Choose the BEST word to fill in the gap for the sentence: To avoid high staff turnover rates, we should offer attractive company benefits that will improve the recruitment and __ of good employees.

• retention
• appropriate
• requirement
• availability
• approve

Quiz 4: How concise are you?

Q1. Choose the BEST word or phrase to make the following sentence concise: The team __ the employees.

• surveying
• surveyed
• conducted a survey of
• conducting a survey of

Q2. Choose the BEST word or phrase to make the following sentence concise: The manager __ Kingsley.

• offered to promote
• made an offer to promote
• promoted
• made an offering to promote

Q3. Replace each multiword phrase with one word:

1. as a means of
2. at this point in time
3. due to the fact that
4. in a timely manner
5. in regard to
6. in the event that
7. no later than
8. with the exception of

What do you think?

 a means of → to
at this point in time → now
due to the fact that → because
in a timely manner → promptly
in regard to → regarding
in the event that → if
no later than → by
with the exception of → except for

Q4. Which sentence is more concise and why?

Our invention is a breakthrough in the coffee industry.

Our invention is a major breakthrough in the coffee industry.

Q5. Instructions Rewrite the sentence below so that the message is clear, active, and concise. Then compare your text to our suggested answer. Sentence

An investigation will be conducted by the Anti-Corruption Bureau into the issues raised by Kent Massey.

What do you think?

The Anti Corruption Bureau will investigate the issues raised by Kent Masssey.

Q6. Instructions

Rewrite the sentence below so that the message is clear, active and concise. Then compare your text to our suggested answer.

Sentence

At this very moment in time, it has come to our understanding that the new machinery will be able to produce 30 percent more coffee than the amount that can be produced by our current machinery.

We have learned that the new machinery can produce 30 percent more coffee than our current machinery

Quiz 5: Pattern #2 Independent Clause: Appositive

Q1. Which of the following is the CORRECT use of the Independent Clause: Appositive sentence pattern?

• There are two things to ensure a motivated team: commitment and honesty.
• Our firm believes you should try your very best – working hard.
• The Key to a happy working life – love what you do!
• The number one rule in business is networking.

Q2. Choose the BEST appositive for the following independent clause – ‘There is only one direction for your firm –‘

• Expand your markets
• Competition
• Expansion and Cost-cutting
• Downsize

Q3. Choose the CORRECT Independent Clause to match the following Appositive – ‘Time and Money’. (Multiple answers possible)

• We should solve your staffing issues:
• Our company will support you in two ways –
• We should work on two factors that can lead you to being a satisfied employee at our firm:
• There is only one solution to your problem:

Q4. Which of the following Independent Clause: Appositive sentence patterns are CORRECT?

• Our organization has one single mission – Philanthropy
• The key to successful networking: is diligence.
• The solution to poor staff morale: reward and empowerment.
• How can you find the ideal business partner? – know what you want!

Quiz 6: Module 3 Quiz

Q1. It is usually better to use the Direct Approach in business email writing because

• It is the most efficient way to deliver your message and it saves time.
• It is the best way to deal with negative or sensitive messages.
• Your reader normally prefers this.

Q2. How should you use the Indirect Approach to structure negative or sensitive messages?

• Buffer, Explanation, Bad News, Redirect
• Buffer, Bad News, Explanation, Redirect
• Buffer, Redirect, Explanation Bad News

Q3. When writing persuasive emails your opening should contain the following:

• Previous correspondence.
• An attention-getter.
• Show understanding of the reader.
• All of the above.

Q4. The best way to be persuasive in email writing is to

• Have clear content, structure, and language.
• Identify the needs and concerns of the reader and match them with the benefits you can offer.
• Use persuasive language.

Q5. Choose the BEST word to fill in the gap for the
sentence: We need to ensure we have the staff’s ___ in
order to guarantee that this strategy will be implemented.

• commitment
• promise
• belief
• satisfaction

Q6. Which of the following words are similar to the verb ‘require’? MULTIPLE ANSWERS CORRECT

• necessitate
• need
• allow
• demand
• request

Q7. Choose the BEST appositive for the following independent clause – ‘After the recent scandal, there is only one option for the CEO –‘

• Resign.
• Step down and return his bonus.
• Restructure.
• Apologetic to the public.

Q8. Which sentence is grammatically correct?

• Management aware of the personnel problems throughout the company.
• Management is aware that there are personnel problems throughout the company.
• Management is aware that there are personnel problems throughout the company.

Q9. Which sentence is grammatically correct?

• An audience analysis is worthwhile doing before writing any kind of document.
• An audience analysis is worth doing before writing any kind of document.
• An audience analysis is worth doing before writing any kind of document.

Q10. Which of the following subject lines would be appropriate for a business email?

• Request for information about your product XYZ
• product XYZ
• your product XYZ
• Request for information

Q11. To help understand a rhetorical situation, you should be aware of __. MULTIPLE ANSWERS CORRECT

• the beliefs, values and knowledge of your readers
• how your credibility will be perceived by readers
• the type of medium used to write

Q12. Which sentence places MORE emphasis on being successful?

• Heads of companies need to be both good leaders and good managers –if they want to be successful).
• Heads of companies need to be both good leaders and good managers (if they want to be successful).
• Heads of companies need to be both good leaders and good managers if they want to be successful.
• Heads of companies need to be both good leaders and good managers; if they want to be successful.

Q13. Which rhetorical devices are often used in business writing? MULTIPLE ANSWERS CORRECT

• sentence variety
• repetition
• personification
• metaphors

Q14. Writers should consider appealing to _ when attempting to persuade readers. MULTIPLE ANSWERS CORRECT

• logic
• emotions
• communication
• authority

Q15. Some elements of the rhetorical situation include:_. (MULTIPLE ANSWERS CORRECT)

• Institutions: What are the rules surrounding or constraining the foregoing elements?
• Exigence: What happens, or fails to happen? What compels the writing?
• Relations: What are the relationships, especially the power differences, among the persons?
• Medium: What medium will the writer use? How will the text be received?
• Persons: Who are involved in the exigence, and what roles do they play?

Quiz 7: Peer review practice

Q1. Are there any changes made to the email?

• Yes
• No

Q2. Are the grammar errors corrected?

• All five grammar errors are identified and corrected
• Only three or four grammar errors are identified and corrected
• Only one or two grammar errors are identified and corrected

Q3. Are the vocabulary errors corrected?

• All three vocabulary errors are identified and corrected
• Only two vocabulary errors are identified and corrected
• Only one vocabulary error is identified and corrected

Q4. Is there an explanation provided for why changes were made to the text?

• Yes
• No

English for Effective Business Writing Week 04 Quiz Answers

Quiz 1: Plain English practice

Q1. Rewrite the passage below using plain English.

A recommendation was made by local businesses that
consideration be given by the government to review the situation about the fact
that road conditions hinder the flow of customers to their stores.

Local businesses suggested that the government should review the road conditions because they believe it's affecting customer traffic to their stores.

Quiz 2: Vocabulary quiz

Q1. Choose the BEST word to complete the following sentence: The increase in customers is an __ of how much the company has grown.

• perspective
• incident
• indicator
• enhancement

Q2. Choose the BEST word to complete the following sentence: The question of equity and the marketability of equity is a contentious problem and can be looked at in two ways, from the perspective ____the international firm and also the national one.

• of
• for
• at
• in

Q3. Which words are similar in meaning to the word ‘stability’? MULTIPLE ANSWERS CORRECT

• steadiness
• secureness
• durability
• firmness

Q4. Which of the following will BEST replace the word ‘promote’ in the sentence: The President’s visit was intended to promote foreign trade between our two countries.

• develop
• further
• work for
• publicize

Q5. Choose the BEST word to complete the following sentence: The company is looking to __ its customer relations to improve its market share.

• ensure
• to encourage
• enhance
• establish

Quiz 3: Practising your active and passive voice

Q1. Rewrite the following sentence in the active voice. What
effect is created by changing the voice?

The number of Internet users was estimated to be over one billion.

• Changing to active voice: Experts estimated that over one billion people use the Internet. Effect: The active voice makes the sentence more direct and engaging.

Q2. Rewrite the following sentence in the passive voice. What effect is created by changing the voice?

We spent a lot of time on the marketing plan.

Changing to passive voice: A lot of time was spent on the marketing plan.
Effect: The passive voice places more emphasis on the action (spending time) rather than who performed it.

Q3. Rewrite the following sentence in the active voice. What effect is created by changing the voice?

Electricity is used for all
kinds of purposes.

Changing to active voice: People use electricity for all kinds of purposes.
Effect: The active voice clarifies who uses electricity and makes the sentence more straightforward.

Quiz 4: Module 4 Quiz

Q1. The phrase ‘attractive, blonde bus driver’ could easily be considered gender insensitive because______.

• The gender and appearance of the bus driver is irrelevant in terms of his/her occupation and performance.
• Women are employed as bus drivers as often as men.
• Men are better bus drivers than women.

Q2. Which of the following is an example of a grammatically correct way to avoid the ‘masculine pronoun’?

• If customers want to complain about the store’s customer service, they should speak to the manager of the store.
• If a customer wants to complain about the store’s customer service, they should speak to the manager.
• If a customer wants to complain about the store’s customer service, he should speak to the manager.

Q3. One way writers can be more gender-sensitive and avoid using the default masculine pronoun is by using __ rather than ‘he’.

• they
• them
• it

Q4. If, in your pursuit to write in Plain English, you try to write at the level of an 8th-grade student, you would use precise familiar language, _ and __.

• many adjectives and references to the classroom
• remove academic references and be sure to use citations
• cut out all repetitive redundant language and eliminate jargon
• interesting quotations and plenty of emoticons

Q5. People tend to write in a complicated, convoluted style because __.

• they were taught this was the ‘academic’ style of writing
• they are copying the style of writing commonly found in their workplace
• they are using jargon associated with their field of employment
• all of these options are correct

Q6. Why should businesses be concerned if their employees do not write in a simple, direct way?

• The employees may not understand how to use the correct jargon for their field.
• The businesses are potentially losing customers and, therefore, money.
• The businesses will need to hire new employees to rewrite the documents.
• It illustrates that their employees are unable to write without a ‘Spell Check’ function in their word processing software.

Q7. The purpose of a memo should be in the

• Middle paragraph.
• Opening paragraph.
• Closing paragraph.

Q8. How can you identify the appropriate audience for a memo?

• Do an audience analysis.
• Choose relevant information.
• Decide on who needs to know and who does not
  need to know.

Q9. The usual tone and style used for a memo should be

• Serious
• Formal, semi-formal, neutral
• Informal

Q10. Choose the BEST word to complete the following sentence: As a new employee, he worked hard to __ himself in the company.

• stabilize
• establish
• enhance
• generate

Q11. What is the noun form of ‘transmit’?

Transmission

Q12. Which sentence is using the active voice?

• Quarterly results will be published in the next financial report.
• The finance department will publish the quarterly results in the next financial report.

Q13. You should always use an active voice in your writing.

• False
• True

Q14. Which sentence(s) is grammatically correct?

• The economy seems to be improving; therefore, we should anticipate higher growth this year.
• The economy seems to be improving. Therefore, we should anticipate higher growth this year.
• The economy seems to be improving, therefore, we should anticipate higher growth this year.

Q15. Which sentence is grammatically correct?

• The farm lands have not been productive since they were destroyed in the war.
• Since they were destroyed in the war, the farm lands have not been productive.
• The farm lands have not been productive. Since these were destroyed in the war.
• Since the farm lands were destroyed in the war, they have not been productive.

Quiz 5: Peer review practice quiz for grammar and vocabulary errors

Q1. Are there any changes made to the memo?

• Yes
• No

Q2.Are the grammar errors corrected?

• All five grammar errors are identified and corrected.
• Only three or four grammar errors are identified and corrected
• Only one or two grammar errors are identified and corrected

Q3. Are the vocabulary errors corrected?

• All three vocabulary errors are identified and corrected
• Only two vocabulary errors are identified and corrected
• Only one vocabulary error is identified and corrected

Q4. Is there an explanation provided for why changes were made to the text?

• Yes
• No

Quiz 5: Peer-review practice quiz for memo

Q1. Is the memo between 10-18 sentences? (Not including headings)

• Yes
• No

Q2. Does the memo begin with clear To, From, Date and Subject headings?

• Yes
• No

Q3. Is the purpose of the memo clearly stated in the first paragraph?

• Yes
• No

Q4. Is the tone and style of the text correct for the intended audience?

• The style of the memo is appropriate for the audience, but the tone is not.
• Yes, the tone and style are appropriate for the audience.
• No, the tone and style are inappropriate for the audience.
• The tone of the memo is appropriate but the style is not.

Q5. Is the language and sentence structure clear and concise?

• The language and sentence structure is frequently inappropriate (e.g. repetitive, overly long, wordy).
• Overall, the language and sentence structure is somewhat clear and concise.
• Yes, the language and sentence structure are direct and to the point.

Q6. Is the grammar correct?

• There are grammatical errors but they do not affect comprehension.
• Grammar errors are frequent and they affect comprehension.
• There are very few grammar errors.

Q7. Is the vocabulary correct in terms of usage and spelling?

• There are some spelling and/or vocabulary mistakes but most of the message is understandable.
• There are frequent spelling and/or vocabulary mistakes that make the message difficult to understand.
• There are very few spelling or vocabulary errors.

English for Effective Business Writing Week 05 Quiz Answers

Quiz 2: Vocabulary quiz

Q1. Which word is opposite in meaning to the word ‘merge’? MULTIPLE ANSWERS CORRECT

• amalgamate
• separate
• join
• split

Q2. Choose the BEST word to complete the following sentence: The company hopes that such measures will __ its position in the market.

• saturate
• consolidate
• merge
• premise

Q3. Which of the following words appear often before the verb ‘saturate’?

• to
• will
• can
• of
• at

Q4. Choose the BEST word to complete the following sentence: __ with this letter are the invoices that you requested.

• Enclosed
• Provided
• Prepared
• Excluded

Q5. Choose the BEST word to complete the following sentence: Both companies have agreed to __ and will present their cases to the court.

• remuneration
• obligation
• arbitration
• preparation

Quiz 3: Module 5 Quiz

Q1. At its heart, an executive summary is a _ document.

• persuasive
• argumentative
• theoretical

Q2. Within the ‘Introduction’ of an executive summary, the writer should accomplish the following three things:

• 1) a salutation;
  • 2) a detailed description of the potential client’s background and history; and
  • 3) an in-depth discussion of your recommendations to solve the problem the company is experiencing.
• 1) a brief background statement on the company which is related to the problem the company is experiencing;
  • 2) an articulation of the specific problem the company is experiencing; and
  • 3) a statement of the goals the company has related to solving the problem.
• 1) a discussion of the problems you feel the company should solve;
  • 2) a time-line describing your plan to solve these problems;
  • 3) an in-depth analysis of the costs involved in solving these problems.

Q3. In the executive summary for a business proposal, it is important to provide an overview of the problems your potential client is experiencing because:

• you want to focus the client’s attention and convince them that these problems need to be addressed, preferably using the solutions you are proposing.
• you want to explain why you are the best person to solve these problems.
• you want to show you have done research on the potential client before you wrote the proposal.

Q4. When writing the content of an executive summary one should focus on providing _

• a detailed explanation of the details of your proposal with specific technical information.
• a motivational speech to encourage your potential client to buy your services.
• an overview of your business proposal, focusing on organizational issues and outcomes.
• a timeline of the work you propose to provide.

Q5. In the executive summary for a business proposal, you can attract the potential client’s attention by __

• solving the problem or meeting the need the potential client is experiencing.
• writing a clear description of
  the company’s background and history.
• showing you understand the specific problem or need that is affecting the company’s profitability or productivity.

Q6. When addressing the practical issues (e.g. money, time schedule) in an executive summary for a business proposal, you should focus on __

• providing a detailed breakdown of pricing, schedules and technical matters that you may not be able to meet.
• proving how unique your proposal is by inventing a slogan that represents your plan.
• addressing the issue of cost vs benefit and briefly explaining the schedule, but avoiding detailed explanations.

Q7. Choose the BEST word to complete the following sentence: If we are to remain competitive we must sell our product for a __ lower price than our competitors.

• potential
• significantly
• potentially
• significant

Q8. Complete the following sentence with a word from this modules vocabulary list: Their new products are __ the market leaving our company no room for growth.

saturating

Q9. You should never nominalize verbs or adjectives in your writing.

• true
• false

Q10. Which is an example of a periodic sentence?

• Considering the free service, the low maintenance, and the quality, I am willing to pay slightly more for their product.
• I am willing to pay slightly more for their product, considering the free service, the low maintenance, and the quality.

Q11. Which sentence is grammatically correct?

• I hope that the tertiary education will make Hong Kong prosperous.
• I hope that the development of tertiary education will make Hong Kong prosperous.
• I hope that the tertiary education development will make Hong Kong prosperous.
• I hope that the development of tertiary education will make Hong Kong prosperous.

Q12. Which of the following has a positive connotation?

• obese
• plump
• chubby
• fat

Q13. Which of the following phrases can be used as a concession transition?

• Although it is true that
• In other words
• To put it another way

While it may appear that

Q14. Which of the following phrases can be used as an additive transition?

• In the meantime
• Not to mention
• In addition to
• In the past

Q15. Which is a de-nominalized form of the word remuneration

• remunerates
• remunerately
• remunerate

Q16. The key factor in presenting data in an effective way is to have

• Relevant chart titles
• Clear colour schemes
• Clear labelling of axis and charts
• Simple and uncomplicated charts

Quiz 4: Peer-review practice quiz

Q1. Is the document between 40-60 sentences? (Not including headings)

• Yes
• No

Q2. Does the document inform of the market opportunities (i.e. ‘problems’ that need to be solved) and provide a brief overview of how to implement strategies that exploit these opportunities?

• Both market opportunities and a strategy to implement them are outlined in the document.
• Either market opportunities, or a strategy is outlined, but not both.
• No market opportunities or strategy are outlined in the document.

Q3. Is the style and tone of the text correct for the intended audience?

• Yes, but the writer uses inappropriate style.

• Yes
• No

Q4. Is the purpose of the document (i.e. to inform and persuade) clear?

• Yes, but the purpose is only made clear near the middle and end of the summary.

• Yes
• No

Q5. Are headings and subheadings used effectively?

• There is some attempt to use headings, but it is somewhat confusing.
• No, there is no attempt to use headings to aid in organization.
• Yes, headings are used to aid in organization.

Q6. Is the grammar correct?

• There are no grammatical errors.
• There are grammatical errors but they do not affect comprehension.
• Grammatical errors are frequent and they affect comprehension.

Q7. Does the writer use varied sentences that are appropriate for the genre?

• Sentence patterns are frequently inappropriate (repetitive, overly long)
• Overall, there is some evidence of sentence variety.
• Sentence patterns are varied and enhance the meaning of the text.

Q8. Is the vocabulary correct in terms of usage and spelling?

• There are frequent spelling and/or vocabulary mistakes that make the message difficult to understand.
• There are some spelling and/or vocabulary mistakes but most of the message is understandable.
• There are no spelling or vocabulary errors.

English for Effective Business Writing Week 06 Quiz Answers

Quiz 1: Final exam

Q1. It is usually better to use the Direct approach in business email writing because

• It is the most efficient way to deliver your massage and it saves time.
• It is the best way to deal with negative or sensitive messages.
• Your reader normally prefers this.

Q2. You are about to write an email informing a job applicant that they were unsuccessful in their job application. Which approach should you use?

• The Indirect Approach
• The Direct Approach

Q3. Which of the following would be a buffer for communicating sensitive or negative massages?

• We appreciate the time and effort you have spent writing this proposal.
• Your request has not been approved.
• We regret to inform you.

Q4. When writing persuasive emails your opening should contain the following

• Previous Correspondence.
• An attention-getter.
• Show understanding of the reader.
• All of the above.

Q5. There is limited time and space for writing persuasive content and language in an email because

• Business people can receive up to hundreds of emails and they don’t have the time.
• Business people are too busy to have the patience to read your emails.
• Business people often read their emails on their smartphones and, therefore, have limited space to view long emails.

Q6. Which of the following are NOT features of persuasive language in email writing?

• Cliches
• Adjectives
• Positive Tone
• Personal pronouns
• Adverbs

Q7. Choose the BEST word to fill in the gap for the sentence: ‘Once we have received the ____ from your marketing department, we will send the proposal to our Finance department for approval.’

• Approval
• Quotation
• Availability
• Request

Q8. Choose the BEST word to fill in the gap for the sentence: ‘The ____ company is owned by ABC’s parent company XYZ Holdings’

• Shell
• Subsidiary
• Offshore

Q9. Which of the following words is similar to ‘comprehensive? (Multiple answers possible)

• All-inclusive
• Exclusive
• Understandable
• Complete
• Extensive

Q10. Which of the following sentences is grammatically correct?

• ABC company is lacking market share in the 30-plus market.
• ABC company is familiar with the 18-25 youth market.
• ABC company is is concerned about the imbalance in its client base.
• ABC company is aware of its weakness in the mid-high-end market.

Q11. Which of the following sentences is grammatically incorrect?

• Susan Wong is aware that Mike Peters has a good track record in marketing.
• Mike Peters lacks the confidence to approach Susan Wong for funding.
• Mike Peters is confident that his proposal will convince Susan Wong.
• Mike Peters is afraid his proposal is not convincing enough.

Q12. Which of the following is the CORRECT use of the Independent Clause: Appositive sentence pattern?

• The Key to a happy working life – love what you do!
• Our firm believes you should try your very best – working hard.
• The number one rule in business is networking.
• There are two things to ensure a motivated team: commitment and honesty.

Q13. Which of the following Independent Clause: Appositive sentence patterns are INCORRECT?

• Our organization has one single mission – Serve the customer.
• The number one rule in business is networking.
• Mike Peters believes his proposal will work – success.
• The solution to protecting your market share is advertising.

Q14. Which of the following is NOT an example of a written genre in business?

• Report
• Advertising brochure
• Email
• SMS (text)

Q15. The register of a written genre refers to the __.

• formality or type of language used.
• way a document is designed on a page.
• set of topics typically found in the content of the document.
• use of written characters instead of verbal language.

Q16. The _ of business letters can vary widely, but their _ does not.

• structure/format
• format/structure
• format/register
• structure / Register

Q17. The tone of business letters should be __, even if you are writing to complain about something.

• polite and formal
• antagonistic and threatening
• short and to the point
• gender neutral and short

Q18. The information in a formal business report can be integral in the decision-making process of a company, so this information presented in the standard __ for any report.

• format
• structure
• content

Q19. The register used in a formal business report should be precise and concise so readers can _.

• appreciate the seriousness of the problem
• easily understand the information
• be persuaded by the information

Q20. Which of the following is untrue? The writing process should begin with brainstorming in order to __.

• make note of ideas that may go into the document
• rephrase and refine your argument
• ask yourself how you can learn from certain concepts or data
• consider how to connect ideas to each other

Q21. When conducting an attitudinal analysis of your audience, you consider what your audience͛s attitude may be towards both the __.

• brainstorming and writing process
• topic and you the writer
• register and format of the text

Q22. Choose the BEST word to fill in the gap for the sentence: John is already at the top of his pay scale at work, so he doesn’t have any __ to work harder.

• revision
• dynamic
• specification
• incentive

Q23. Which of the following words is similar to ͚innovation͛?

• newness
• custom
• leading
• tradition

Q24. Which of the following sentences is grammatically correct?

• Tomorrow we leave for our vacation. I’m so excited!
• Tomorrow we leave for our vacation, I’m so excited!
• Tomorrow we leave for our vacation; I’m so excited!
• Tomorrow we leave for our vacation – I’m so excited!

Q25. Which of the following compound sentences with an explanatory statement separated by a colon (:) is correct?

• A lizard never worries about losing its tail: it can always grow another.
• A red light means ͚stop͛: a green light means ͚go͛.
• He had little talent for the job: so he wasn͛’t hired.

Q26. Since Richard had already been fired from his job and was in the process of divorcing his wife, he felt that he had little to _.

• loose
• lose

Q27. The train service __ Hong Kong and Guangzhou is quite efficient.

• besides
• between
• over
• among

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