Marketing Analytics Foundation Coursera Quiz Answers

Get All Weeks Marketing Analytics Foundation Coursera Quiz Answers

Marketing Analytics Foundation Week 01 Quiz Answers

Practice Quiz Answers

Q1. The marketing department…

Is responsible for bringing something to market
Responds to feedback from customers
Promotes and sells the products a company makes

Q2. The first step a marketer takes is to…

Test the product out for themselves
Identify the right customers for the product
Send an email announcing the new product

Meet with influencers

Q3. Next, a marketer needs to… (choose all that apply)

Find new potential customers
Plan out the appropriate next steps for their marketing campaign
Determine where and how this message should be delivered
Generate a message and story about the product they want to sell

Q4. True or false: Once a campaign has launched, a marketer needs to optimize and evaluate its effectiveness

True
False

Practice Quiz Answers

Q1. True or false: When defining a target audience, it’s too early to incorporate analytics.

True

False

Q2. Choose all that apply: Marketing analytics can be used to

Find agencies to help with a marketing campaign.
Plan and forecast a campaign.
Evaluate the effectiveness of a campaign.
Design the visuals for a marketing campaign.

Q3. True or false: The purchase funnel is visualized as a funnel because the assumption is that some people will drop out of the funnel before completing a purchase.

False
True

Marketing Analytics Foundation Week 02 Quiz Answers

Practice Quiz Answers

Q1.What are some places you might gather offline data from? (Choose all that apply)

Customer satisfaction survey
Email newsletter
Membership sign-up form
Customer feedback card

Q2. Online data can be gathered from (Choose all that apply)

Social media platforms
POS data
Internal, website sales data
Analytics dashboards

Q3. If your data is sampled, that means…

It’s a small part of the larger set, meant to represent the whole group.
It’s a placeholder version of the data you hope to eventually get.
It’s been pre-checked to ensure that it’s of good quality.

Q4. First and second-party data is. . .

Information that a customer doesn’t know they’ve given
Information that is gathered about browsing habits
Information that a customer knowingly offered to a company or one of their partners
Made up data about a potential customer

Q5. True or false: Third-party data is just as good as first-party data.

True
False

Practice Quiz Answers

Q1. A content management system or CMS allows a content publisher to …

Update and edit the content on a website easily.
Design and code a new website.
Pick which ads are going to be shown to specific users

Q2. A web server log generally includes what? (Choose all that apply)

Home address
IP address
Unique identifier
Time and date
First name and last name

Q3.A browser cookie is…

A website-specific piece of formatted text is stored in the browser.
A small transparent image that tracks behavior on a webpage.
A text identifier that lives on a server.

Q4. Cookies are helpful for a marketing analyst, but they aren’t perfect. Some challenges include:

Cookies do not work in mobile apps
Cookies can be manually deleted or blocked.
People don’t use only one browser
All of the above

Q5. A tag or a pixel is a…

A hash key used to decrypt PII
A personalized logo that can be attached to your username
A text string that is stored in a browser to make a browsing experience more convenient
Small piece of code that loads when a visitor lands on a site and can track some actions taken on that page.

Q6. True or false: an SDK is a piece of code that can be installed in an application to make certain functions easier.

True
False

Q7. An API or Application Programming Interface allows a piece of software to…

Talk to another piece of software.
Borrow code from another piece of software.
Take control of another piece of software.

Marketing Analytics Foundation Week 03 Quiz Answers

Practice Quiz Answers

Q1 . Google Sheets and Excel are both valid options for making spreadsheets. True or False?

False
True

Q2. All calculations must be solved with pen and paper and then added to a spreadsheet. True or False?

True
False

Q3. You can do basic visualizations in Google Sheets. True or False?

True
False

Practice Quiz Answers

Q1. Use the following scenario and Facebook Ads Manager simulation to answer Questions 1-4. The simulation is for you to practice working with Facebook Ads Manager. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Facebook Ads Manager for marketing purposes.

Scenario: You are the marketing analyst on the Inu + Neko marketing team. After conducting research on customers’ needs and interests, the team has decided to launch a new product: A monthly subscription with bi-weekly deliveries of organic dog food. They have prepared a Facebook campaign to encourage people to check out the new offering and subscribe. The Facebook campaign has run for 30 days now, and your manager would like for you to evaluate some of the data. She would like to know how many impressions the campaign delivered, costs, CPM over the prior 3-month period, and number of new subscriptions.

Simulation: In this simulation, you will use Facebook Ads Manager to access the results of the campaign and provide your manager with the information they requested. Clicking the simulation link will open it in a new window.

Click here to go to the Facebook Ads Manager simulation

How many people subscribed as a result of the entire campaign?

324
129
214
224

Q2. Use the scenario and simulation linked in Question 1 to answer this question.

How many impressions did the campaign deliver in the last 30 days?

33,141
32,982
28,242
32,255

Q3. Use the scenario and simulation linked in Question 1 to answer this question.

What was the CPM over the past 30 days for the campaign?

$23.89
$22.41
$32.39
$22.39

Practice Quiz Answers

Q1. Use the following scenario and Google Ads Report to answer Questions 1-4. The report is there for you to practice working with Google Ads. The questions serve as a tool to further reflect on its components and to give practical experience. Use the report and questions however you see fit to build your knowledge of how to use Google Ads for marketing purposes.

Scenario: You are the marketing analyst for Inu + Neko, and the company has recently launched a new product: A monthly subscription with bi-weekly deliveries of organic dog food. Ad campaigns were organized to promote the new offering. The marketing team is seeing quite a bit of traffic and conversions coming in from the search ads. Your manager is getting ready to optimize the keywords they use to attract traffic through search ads and she is asking you for insights on current keyword performance. You can use this Google Ads report to find this.

Report: The following is a Google Ads report. Please read through Questions 1-4 so that you can look for the correct responses while viewing the report.

The report can be seen in the image below, but for a closer examination, please download the PDF version of the report.

Download Google Ads Report

Which keyword led to the most conversions?

Food dog
Best puppy food
Healthiest puppy food
Puppy food

Q2. Use the scenario and report linked in Question 1 to answer this question.

For which keyword was the interaction rate highest?

Good puppy food
Puppy dog food
Healthiest dog food
Good dog food

Q3. Use the scenario and report linked in Question 1 to answer this question.

What was the lowest cost per conversion?

$18.22
$17.27
$18.85
$18.90

Q4. Use the scenario and report linked in Question 1 to answer this question.

Which keyword was the most cost effective in achieving results, in other words, had the lowest cost per conversion?

Best dry dog food
Best puppy food
Puppy dog food
Healthiest dog food

practice Quiz Answers

Q1. Which of the following questions can you answer with Facebook Ads Manager reports? (Choose all that apply)

What was the click-through rate for my Facebook Ads and my search ads on Google
How much did I spend on ads on Facebook over the past month?
How many of the desired actions did people take as a result of my ads on Facebook?
How many impressions did my advertising campaign on Facebook and Instagram have?

Q2. Imra at Calla & Ivy wants to understand the results of the advertising campaign she ran on Instagram to promote her flower subscription service. More specifically, she would like to know how much money she had to spend on ads on Facebook to get one subscription. What should Imra do?

Imra can use Facebook Ads Manager and look at the ‘budget’ data.
Imra can use Facebook Ads Manager and look at the ‘cost per result’ data.
Imra can look at Google Analytics and see how many people who came to her site ended up there by clicking on a Facebook Ad
Imra can use Facebook Ads Manager and look at the ‘click through rate’ data.

Q3. Google Ads reports can be used to understand the results of advertising campaigns on Google. Which of the following is a specific report you can get in Google Ads that you won’t find in Facebook Ads Manager?

Campaign overview report showing the number of impressions and clicks for your campaigns.
Website visitor report
The Keyword Results Report

Marketing Analytics Foundation Week 04 Quiz Answers

Practice Quiz Answers

Q1. True or false, the vast majority of online time Americans spend consuming media is supported by ads.

True
False

Q2. True or false, consumers generally prefer that the information advertisers use come from their browsing habits.

True
False

Q3 . Ad Blockers are primarily used to what?

Block advertisers from contacting you.
Stop an advertisement from showing.
Stop an advertisement from sending back information to the advertiser.

Remove your personal information from advertisements.

Q4. VPN stands for:

virtual Private Network
Very Personalized Notifications
Velocity Per Node

Q5. Privacy settings on your device let you (choose all that apply)

Edit or turn off location tracking
Change the way a consumer is tracked online
Limit the things specific apps or programs can control or access
Request a new phone number

Practice Quiz Answers

Q1. Who is not part of the advertising ecosystem?

Consumers
Advertisers
Influencers

Regulators and gatekeepers

Q2. First-party data is…

Data that is gathered about a consumer from their browsing history.
Data that a consumer knowingly provides to a company.

Q3. Second-party data is…

Data from surveys taken on websites
Data about consumers that is shared between partner companies
Data gathered about consumers from their browsing habits

Q4. Third-party data is…

Data about consumers is gathered by cookies and other tracking tools from parties the consumer doesn’t have a direct relationship with.
Data gathered about consumers from their friends and family
Data willingly offered by the consumer