Marketing Analytics Foundation Coursera Quiz Answers

Get All Weeks Marketing Analytics Foundation Coursera Quiz Answers

Marketing Analytics Foundation Week 01 Quiz Answers

Practice Quiz Answers

Q1. The marketing department…

  • Is responsible for bringing something to market
  • Responds to feedback from customers
  • Promotes and sells the products a company makes

Q2. The first step a marketer takes is to…

  • Test the product out for themselves
  • Identify the right customers for the product
  • Send an email announcing the new product
  • Meet with influencers

Q3. Next, a marketer needs to… (choose all that apply)

  • Find new potential customers
  • Plan out the appropriate next steps for their marketing campaign
  • Determine where and how this message should be delivered
  • Generate a message and story about the product they want to sell

Q4. True or false: Once a campaign has launched, a marketer needs to optimize and evaluate its effectiveness

  • True
  • False

Practice Quiz Answers

Q1. True or false: When defining a target audience, it’s too early to incorporate analytics.

  • True
  • False

Q2. Choose all that apply: Marketing analytics can be used to

  • Find agencies to help with a marketing campaign.
  • Plan and forecast a campaign.
  • Evaluate the effectiveness of a campaign.
  • Design the visuals for a marketing campaign.

Q3. True or false: The purchase funnel is visualized as a funnel because the assumption is that some people will drop out of the funnel before completing a purchase.

  • False
  • True

Marketing Analytics Foundation Week 02 Quiz Answers

Practice Quiz Answers

Q1.What are some places you might gather offline data from? (Choose all that apply)

  • Customer satisfaction survey
  • Email newsletter
  • Membership sign-up form
  • Customer feedback card

Q2. Online data can be gathered from (Choose all that apply)

  • Social media platforms
  • POS data
  • Internal, website sales data
  • Analytics dashboards

Q3. If your data is sampled, that means…

  • It’s a small part of the larger set, meant to represent the whole group.
  • It’s a placeholder version of the data you hope to eventually get.
  • It’s been pre-checked to ensure that it’s of good quality.

Q4. First and second-party data is. . .

  • Information that a customer doesn’t know they’ve given
  • Information that is gathered about browsing habits
  • Information that a customer knowingly offered to a company or one of their partners
  • Made up data about a potential customer

Q5. True or false: Third-party data is just as good as first-party data.

  • True
  • False

Practice Quiz Answers

Q1. A content management system or CMS allows a content publisher to …

  • Update and edit the content on a website easily.
  • Design and code a new website.
  • Pick which ads are going to be shown to specific users

Q2. A web server log generally includes what? (Choose all that apply)

  • Home address
  • IP address
  • Unique identifier
  • Time and date
  • First name and last name

Q3.A browser cookie is…

  • A website-specific piece of formatted text is stored in the browser.
  • A small transparent image that tracks behavior on a webpage.
  • A text identifier that lives on a server.

Q4. Cookies are helpful for a marketing analyst, but they aren’t perfect. Some challenges include:

  • Cookies do not work in mobile apps
  • Cookies can be manually deleted or blocked.
  • People don’t use only one browser
  • All of the above

Q5. A tag or a pixel is a…

  • A hash key used to decrypt PII
  • A personalized logo that can be attached to your username
  • A text string that is stored in a browser to make a browsing experience more convenient
  • Small piece of code that loads when a visitor lands on a site and can track some actions taken on that page.

Q6. True or false: an SDK is a piece of code that can be installed in an application to make certain functions easier.

  • True
  • False

Q7. An API or Application Programming Interface allows a piece of software to…

  • Talk to another piece of software.
  • Borrow code from another piece of software.
  • Take control of another piece of software.

Marketing Analytics Foundation Week 03 Quiz Answers

Practice Quiz Answers

Q1 . Google Sheets and Excel are both valid options for making spreadsheets. True or False?

  • False
  • True

Q2. All calculations must be solved with pen and paper and then added to a spreadsheet. True or False?

  • True
  • False

Q3. You can do basic visualizations in Google Sheets. True or False?

  • True
  • False

Practice Quiz Answers

Q1. Use the following scenario and Facebook Ads Manager simulation to answer Questions 1-4. The simulation is for you to practice working with Facebook Ads Manager. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Facebook Ads Manager for marketing purposes.

Scenario: You are the marketing analyst on the Inu + Neko marketing team. After conducting research on customers’ needs and interests, the team has decided to launch a new product: A monthly subscription with bi-weekly deliveries of organic dog food. They have prepared a Facebook campaign to encourage people to check out the new offering and subscribe. The Facebook campaign has run for 30 days now, and your manager would like for you to evaluate some of the data. She would like to know how many impressions the campaign delivered, costs, CPM over the prior 3-month period, and number of new subscriptions.

Simulation: In this simulation, you will use Facebook Ads Manager to access the results of the campaign and provide your manager with the information they requested. Clicking the simulation link will open it in a new window.

Click here to go to the Facebook Ads Manager simulation

How many people subscribed as a result of the entire campaign?

  • 324
  • 129
  • 214
  • 224

Q2. Use the scenario and simulation linked in Question 1 to answer this question.

How many impressions did the campaign deliver in the last 30 days?

  • 33,141
  • 32,982
  • 28,242
  • 32,255

Q3. Use the scenario and simulation linked in Question 1 to answer this question.

What was the CPM over the past 30 days for the campaign?

  • $23.89
  • $22.41
  • $32.39
  • $22.39

Practice Quiz Answers

Q1. Use the following scenario and Google Ads Report to answer Questions 1-4. The report is there for you to practice working with Google Ads. The questions serve as a tool to further reflect on its components and to give practical experience. Use the report and questions however you see fit to build your knowledge of how to use Google Ads for marketing purposes.

Scenario: You are the marketing analyst for Inu + Neko, and the company has recently launched a new product: A monthly subscription with bi-weekly deliveries of organic dog food. Ad campaigns were organized to promote the new offering. The marketing team is seeing quite a bit of traffic and conversions coming in from the search ads. Your manager is getting ready to optimize the keywords they use to attract traffic through search ads and she is asking you for insights on current keyword performance. You can use this Google Ads report to find this.

Report: The following is a Google Ads report. Please read through Questions 1-4 so that you can look for the correct responses while viewing the report.

The report can be seen in the image below, but for a closer examination, please download the PDF version of the report.

Download Google Ads Report

Which keyword led to the most conversions?

  • Food dog
  • Best puppy food
  • Healthiest puppy food
  • Puppy food

Q2. Use the scenario and report linked in Question 1 to answer this question.

For which keyword was the interaction rate highest?

  • Good puppy food
  • Puppy dog food
  • Healthiest dog food
  • Good dog food

Q3. Use the scenario and report linked in Question 1 to answer this question.

What was the lowest cost per conversion?

  • $18.22
  • $17.27
  • $18.85
  • $18.90

Q4. Use the scenario and report linked in Question 1 to answer this question.

Which keyword was the most cost effective in achieving results, in other words, had the lowest cost per conversion?

  • Best dry dog food
  • Best puppy food
  • Puppy dog food
  • Healthiest dog food

practice Quiz Answers

Q1. Which of the following questions can you answer with Facebook Ads Manager reports? (Choose all that apply)

  • What was the click-through rate for my Facebook Ads and my search ads on Google
  • How much did I spend on ads on Facebook over the past month?
  • How many of the desired actions did people take as a result of my ads on Facebook?
  • How many impressions did my advertising campaign on Facebook and Instagram have?

Q2. Imra at Calla & Ivy wants to understand the results of the advertising campaign she ran on Instagram to promote her flower subscription service. More specifically, she would like to know how much money she had to spend on ads on Facebook to get one subscription. What should Imra do?

  • Imra can use Facebook Ads Manager and look at the ‘budget’ data.
  • Imra can use Facebook Ads Manager and look at the ‘cost per result’ data.
  • Imra can look at Google Analytics and see how many people who came to her site ended up there by clicking on a Facebook Ad
  • Imra can use Facebook Ads Manager and look at the ‘click through rate’ data.

Q3. Google Ads reports can be used to understand the results of advertising campaigns on Google. Which of the following is a specific report you can get in Google Ads that you won’t find in Facebook Ads Manager?

  • Campaign overview report showing the number of impressions and clicks for your campaigns.
  • Website visitor report
  • The Keyword Results Report

Marketing Analytics Foundation Week 04 Quiz Answers

Practice Quiz Answers

Q1. ​True or false, the vast majority of online time Americans spend consuming media is supported by ads.

  • T​rue
  • F​alse

Q2. True or false, consumers generally prefer that the information advertisers use come from their browsing habits.

  • T​rue
  • F​alse

Q3 . Ad Blockers are primarily used to what?

  • B​lock advertisers from contacting you.
  • S​top an advertisement from showing.
  • S​top an advertisement from sending back information to the advertiser.
  • Remove your personal information from advertisements.

Q4. V​PN stands for:

  • ​virtual Private Network
  • V​ery Personalized Notifications
  • Velocity Per Node

Q5. P​rivacy settings on your device let you (choose all that apply)

  • E​dit or turn off location tracking
  • Change the way a consumer is tracked online
  • L​imit the things specific apps or programs can control or access
  • Request a new phone number

Practice Quiz Answers

Q1. Who is not part of the advertising ecosystem?

  • Consumers
  • Advertisers
  • Influencers

Regulators and gatekeepers

Q2. First-party data is…

  • Data that is gathered about a consumer from their browsing history.
  • Data that a consumer knowingly provides to a company.

Q3. Second-party data is…

  • Data from surveys taken on websites
  • Data about consumers that is shared between partner companies
  • Data gathered about consumers from their browsing habits

Q4. Third-party data is…

  • Data about consumers is gathered by cookies and other tracking tools from parties the consumer doesn’t have a direct relationship with.
  • Data gathered about consumers from their friends and family
  • Data willingly offered by the consumer

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