Market Research and Analysis for Tech Industries Quiz Answers

Get All Weeks Market Research and Analysis for Tech Industries Quiz Answers

Week 01: Quiz 1

Q1. Why Can Bad Marketing Ruin Great Engineering?

Q2. All of the following are reasons why Digital Marketing is powerful, except:

Q3. Good criteria for selecting a client company include (select all that apply):

Week 02: Quiz 2

Q1. Which segments of the product adoption curve should Netflix target with its digital advertising? Which segment most reflects their core customer today?

Q2. Which product adoption curve (TALC) segment has the key driver of purchases, “Technology is life!”

Q3. Which product adoption curve (TALC) segment has the key driver of purchases, “I want an established industry standard.”

Q4. You have been tasked with creating a marketing strategy for NEST to cross the chasm. What would be on your agenda? (Select all that apply)

Q5. Which of the following reasons fall under Roger’s 5 factors when switching from Walkman (cassette tape) to iPod?

Q6. Which of Roger’s 5 factors is best highlighted in this photo ad for Nike Air Max 360?

Week 03: Quiz 3

Q1. If an employee gets reimbursed for her vehicle expenses, is it B2B or B2C when she buys a car?

Q2. Global supply chain disruption due to COVID-19 resulted in many companies moving their manufacturing to domestic locations (E.g. Made in America). Which Svoboda’s B2B pain/need hierarchy level is this an example of?

Q3. Gum, candy, and magazines at the Target stores checkout are for impulse purchases.

Q4. Banks offered ‘worry-free’ mortgages during the 2008 Great Recession. What level of Maslow’s hierarchy was that?

Q5. How would B2B personas be different for a manager buyer rather than a mid-level engineer buyer?

Skyspecs Drone Inspection Services Case Study Quiz

Q1. Characterize the importance of wind energy in the renewable energy industry.

Q2. Who is the SkySpecs customer?

Q3. What word best characterizes the wind turbine industry’s approach to maintenance?

Q4. As wind turbines get taller, which types of inspection are made much more challenging? Select all that apply:

Q5. As wind turbines move offshore, into remote ocean waters, which types of inspection are made much more challenging? Select all that apply:

Q6. Match the growth strategy to the key capacity Skyspecs would need to add in order to execute. The strategies are:

• Value Added Services.
• New Domestic Markets
• Increasing Automation
• International Expansion

Match the above to these needed capacities, in order:

1. Database management and financial analysis expertise.
2. Reputation among potential customers.
3. Expertise on damage to structures that are not wind turbines.
4. Acquire or develop autopilot capacities.

Q7. With future turbines being mostly very tall and offshore, if SkySpecs could employ the nested/autonomous strategy, in what ways would this be advantageous? Select all that apply.

Q8. Which expansion/growth strategy do you consider to be the best?

Week 05: Quiz 5

Q1. Which are examples of primary research, and which are secondary research?

1. Observing customers using the product.
2. Thermoplastic Market Trends Report for 2020.
3. 1-on-1 interviews with existing customers.
4. Press releases

Q2. Which of these are poor survey questions?

Q3. For decades the field of economics treated consumers as purely rational and objective. That approach has been found to be significantly lacking in recent years. Which are examples of consumers behaving irrationally?

Q4. Some service businesses, such as dog walking or hair salons, have been shown at times to get more customers when they raise prices. This is an expression of:

Q5. For which of the following topics is focus group better to gather data?

Week 06: Quiz 6

Q1. For a chief marketing officer, which of the following would be good measures of campaign success? Select all that apply.

Q2. Which is an ineffective metric for Amazon investors?

Q3. An e-bike company launched a new targeting of potential customers who think of themselves as very active. What type of segmentation is this?

Q4. Positioning matrix for a 3D Printing Co. and a traditional Machining Co. is given.

If the 3D Printing Co. develops new and cheaper materials that bring the cost to being comparative to Machining Co., which direction would that firm move from it’s starting place?

Q5. True or false: If a company employs conjoint analysis and finds that their customers are not aligned on the priority of product features, the company should just highlight the features they think are a priority using advertising.

Summary:

The Market Research and Analysis for Tech Industries Quiz Answers provides a pathway to strategic excellence in the tech realm. Armed with a deeper grasp of market dynamics, consumer preferences, and data-driven methodologies, you’re equipped to steer your tech venture toward growth and innovation.

TechCrunch is a reputable technology news source that provides up-to-date insights into the latest developments, trends, and analyses within the tech industry.

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