Get All Weeks Marketing Analytics Foundation Coursera Quiz Answers
Table of Contents
Marketing Analytics Foundation Week 01 Quiz Answers
Practice Quiz Answers
Q1. The marketing department…
[expand title=View Answer] Promotes and sells the products a company makes[/expand]
Q2. The first step a marketer takes is to…
[expand title=View Answer] Identify the right customers for the product [/expand]
- Meet with influencers
Q3. Next, a marketer needs to… (choose all that apply)
[expand title=View Answer]
Find new potential customers
Plan out the appropriate next steps for their marketing campaign
Determine where and how this message should be delivered
Generate a message and story about the product they want to sell
[/expand]
Q4. True or false: Once a campaign has launched, a marketer needs to optimize and evaluate its effectiveness
[expand title=View Answer] True [/expand]
Practice Quiz Answers
Q1. True or false: When defining a target audience, it’s too early to incorporate analytics.
[expand title=View Answer] False [/expand]
Q2. Choose all that apply: Marketing analytics can be used to
[expand title=View Answer]
Plan and forecast a campaign.
Evaluate the effectiveness of a campaign.
[/expand]
Q3. True or false: The purchase funnel is visualized as a funnel because the assumption is that some people will drop out of the funnel before completing a purchase.
[expand title=View Answer] True [/expand]
Marketing Analytics Foundation Week 02 Quiz Answers
Practice Quiz Answers
Q1.What are some places you might gather offline data from? (Choose all that apply)
[expand title=View Answer]
Membership sign-up form
Customer feedback card
Customer satisfaction survey
[/expand]
Q2. Online data can be gathered from (Choose all that apply)
[expand title=View Answer]
Social media platforms
POS data
Internal, website sales data
Analytics dashboards
[/expand]
Q3. If your data is sampled, that means…
[expand title=View Answer] It’s a small part of the larger set, meant to represent the whole group. [/expand]
Q4. First and second-party data is. . .
[expand title=View Answer] Information that a customer knowingly offered to a company or one of their partners[/expand]
Q5. True or false: Third-party data is just as good as first-party data.
[expand title=View Answer] False [/expand]
Practice Quiz Answers
Q1. A content management system or CMS allows a content publisher to …
[expand title=View Answer]Update and edit the content on a website easily. [/expand]
Q2. A web server log generally includes what? (Choose all that apply)
[expand title=View Answer]
IP address
Unique identifier
Time and date
[/expand]
Q3.A browser cookie is…
[expand title=View Answer] A website-specific piece of formatted text is stored in the browser. [/expand]
Q4. Cookies are helpful for a marketing analyst, but they aren’t perfect. Some challenges include:
[expand title=View Answer]
Cookies do not work in mobile apps
Cookies can be manually deleted or blocked.
People don’t use only one browser
[/expand]
Q5. A tag or a pixel is a…
[expand title=View Answer] Small piece of code that loads when a visitor lands on a site and can track some actions taken on that page. [/expand]
Q6. True or false: an SDK is a piece of code that can be installed in an application to make certain functions easier.
[expand title=View Answer] True [/expand]
Q7. An API or Application Programming Interface allows a piece of software to…
[expand title=View Answer] Talk to another piece of software. [/expand]
Marketing Analytics Foundation Week 03 Quiz Answers
Practice Quiz Answers
Q1 . Google Sheets and Excel are both valid options for making spreadsheets. True or False?
[expand title=View Answer] True [/expand]
Q2. All calculations must be solved with pen and paper and then added to a spreadsheet. True or False?
[expand title=View Answer] False [/expand]
Q3. You can do basic visualizations in Google Sheets. True or False?
[expand title=View Answer]True [/expand]
Practice Quiz Answers
Q1. Use the following scenario and Facebook Ads Manager simulation to answer Questions 1-4. The simulation is for you to practice working with Facebook Ads Manager. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Facebook Ads Manager for marketing purposes.
Scenario: You are the marketing analyst on the Inu + Neko marketing team. After conducting research on customers’ needs and interests, the team has decided to launch a new product: A monthly subscription with bi-weekly deliveries of organic dog food. They have prepared a Facebook campaign to encourage people to check out the new offering and subscribe. The Facebook campaign has run for 30 days now, and your manager would like for you to evaluate some of the data. She would like to know how many impressions the campaign delivered, costs, CPM over the prior 3-month period, and number of new subscriptions.
Simulation: In this simulation, you will use Facebook Ads Manager to access the results of the campaign and provide your manager with the information they requested. Clicking the simulation link will open it in a new window.
Click here to go to the Facebook Ads Manager simulation
How many people subscribed as a result of the entire campaign?
[expand title=View Answer] 129 [/expand]
Q2. Use the scenario and simulation linked in Question 1 to answer this question.
How many impressions did the campaign deliver in the last 30 days?
[expand title=View Answer] 28,242 [/expand]
Q3. Use the scenario and simulation linked in Question 1 to answer this question.
What was the CPM over the past 30 days for the campaign?
[expand title=View Answer] $32.39 [/expand]
Practice Quiz Answers
Q1. Use the following scenario and Google Ads Report to answer Questions 1-4. The report is there for you to practice working with Google Ads. The questions serve as a tool to further reflect on its components and to give practical experience. Use the report and questions however you see fit to build your knowledge of how to use Google Ads for marketing purposes.
Scenario: You are the marketing analyst for Inu + Neko, and the company has recently launched a new product: A monthly subscription with bi-weekly deliveries of organic dog food. Ad campaigns were organized to promote the new offering. The marketing team is seeing quite a bit of traffic and conversions coming in from the search ads. Your manager is getting ready to optimize the keywords they use to attract traffic through search ads and she is asking you for insights on current keyword performance. You can use this Google Ads report to find this.
Report: The following is a Google Ads report. Please read through Questions 1-4 so that you can look for the correct responses while viewing the report.
The report can be seen in the image below, but for a closer examination, please download the PDF version of the report. 
Which keyword led to the most conversions?
[expand title=View Answer] Best puppy food[/expand]
Q2. Use the scenario and report linked in Question 1 to answer this question.
For which keyword was the interaction rate highest?
[expand title=View Answer] Good puppy food[/expand]
Q3. Use the scenario and report linked in Question 1 to answer this question.
What was the lowest cost per conversion?
[expand title=View Answer]$18.85[/expand]
Q4. Use the scenario and report linked in Question 1 to answer this question.
Which keyword was the most cost effective in achieving results, in other words, had the lowest cost per conversion?
[expand title=View Answer] Best puppy food [/expand]
practice Quiz Answers
Q1. Which of the following questions can you answer with Facebook Ads Manager reports? (Choose all that apply)
[expand title=View Answer]
How much did I spend on ads on Facebook over the past month?
How many of the desired actions did people take as a result of my ads on Facebook?
How many impressions did my advertising campaign on Facebook and Instagram have?
[/expand]
Q2. Imra at Calla & Ivy wants to understand the results of the advertising campaign she ran on Instagram to promote her flower subscription service. More specifically, she would like to know how much money she had to spend on ads on Facebook to get one subscription. What should Imra do?
[expand title=View Answer]Imra can use Facebook Ads Manager and look at the ‘cost per result’ data.[/expand]
Q3. Google Ads reports can be used to understand the results of advertising campaigns on Google. Which of the following is a specific report you can get in Google Ads that you won’t find in Facebook Ads Manager?
[expand title=View Answer] The Keyword Results Report [/expand]
Marketing Analytics Foundation Week 04 Quiz Answers
Practice Quiz Answers
Q1. True or false, the vast majority of online time Americans spend consuming media is supported by ads.
[expand title=View Answer] True[/expand]
Q2. True or false, consumers generally prefer that the information advertisers use come from their browsing habits.
[expand title=View Answer] False [/expand]
Q3 . Ad Blockers are primarily used to what?
[expand title=View Answer] Stop an advertisement from showing.[/expand]
- Remove your personal information from advertisements.
Q4. VPN stands for:
[expand title=View Answer] virtual Private Network [/expand]
Q5. Privacy settings on your device let you (choose all that apply)
[expand title=View Answer]
Edit or turn off location tracking
Change the way a consumer is tracked online
Limit the things specific apps or programs can control or access
[/expand]
Practice Quiz Answers
Q1. Who is not part of the advertising ecosystem?
[expand title=View Answer] Influencers [/expand]
Regulators and gatekeepers
Q2. First-party data is…
[expand title=View Answer] Data that a consumer knowingly provides to a company. [/expand]
Q3. Second-party data is…
[expand title=View Answer] Data about consumers that is shared between partner companies [/expand]
Q4. Third-party data is…
[expand title=View Answer] Data about consumers is gathered by cookies and other tracking tools from parties the consumer doesn’t have a direct relationship with. [/expand]
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