Trademark Law Coursera Quiz Answers – Networking Funda

All Weeks Trademark Law Coursera Quiz Answers

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?

This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.

We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection.

Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.

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Trademark Law Week 01 Quiz Answers

Quiz 1: Practice Quiz

Q1. A trademark cannot be protected unless it is registered with the United States Patent and Trademark Office (USPTO).

  • True
  • False

Q2. The function of trademark law is to protect a consumer’s ability to connect goods and services with a specific source through branding.

  • True
  • False

Quiz 2: Practice Quiz

Q1. Scent, color, and product packaging may obtain trademark protection.

  • True
  • False

Q2. Trade dress is the branch of trademark law that protects the functional features of a brand.

  • True
  • False

Quiz 3: Practice Quiz

Q1. What kind of mark is “certified organic”?

  • Quality Mark
  • Certification Mark
  • Geographic Mark

Q2. If you have registered for a trademark, no one else can call their company by the same or a confusingly similar name.

  • True
  • False

Quiz 4: Final Quiz

Q1. Select all of the marks that may be protected by trademark law.

“COLD AND CREAMY” for ice cream.

  • American Flag
  • “FUCT”
  • “GEORGE CLOONEY” for men’s cologne
  • The color red for Target Corp.
  • A design for a water bottle that helps keep the liquid cold
  • The written portion of a website describing the company philosophy.
  • “100% FRUIT JUICE” for drinks that contain no fruit juice
  • “WASHINGTON REDSKINS”

Nike “swoosh”

Scent of Play-Doh

  • “ITALIAN RESTAURANT” for an Italian restaurant.
  • “FLORIDA ORANGES” for oranges grown in Brazil
  • “WWW.APPLE.COM” when referring to the website
  • “APPLE, INC.” when referring to the company and not the brand of the products

Q2. Select all categories of marks that categorically CANNOT be protected as trademarks.

Name, portrait, or signature of a living individual

  • Deceptive marks
  • Sound
  • Disparaging marks.
  • Geographically deceptive marks
  • Generic marks
  • Configuration of product packaging
  • Scandalous marks
  • Color
  • Flags or insignia
  • Scent
  • Descriptive marks
  • Product design

Trademark Law Week 02 Quiz Answers

Quiz 1: Practice Quiz

Q1. Choose the legally strongest mark.

  • MADE IN U.S.A. for t-shirts.
  • SMARTPHONE for mobile telephones with internet capability.
  • XEROX for photocopying machines.
  • JOHN SMITH for restaurant services.
  • COLD AND CREAMY for ice cream.
  • MICROSOFT for microcomputer software.

Quiz 2: Practice Quiz

Q1. In the long run, descriptive marks might be more expensive to choose because although they create a quick consumer connection to the goods or services, they might not point to a particular source and are also hard to enforce against other similar marks.

  • True
  • False

Q2. Product configuration and color always require evidence of secondary meaning.

  • True
  • False

Q3. Adding a logo to a wordmark cannot make it more distinctive.

  • True
  • False

Quiz 3: Practice Quiz

Q1. Searching for other similar marks is always evidence of bad faith because it makes you look guilty.

  • True
  • False

Q2. You might want to run a trademark search if you:

  • Want to use the mark for a long term.
  • Are using the mark in conjunction with a consumer facing good or service
  • Are using the mark for a product that is important to your company
  • Will find it difficult or expensive to change the name
  • Really like the mark
  • Are risk averse

Quiz 4: Practice Quiz

Q1. The 45 international classes are irrelevant when you conduct a trademark search.

  • True
  • False

Q2. Libby Lids wants to start a brand of luxury baseball caps under the brand name BRIM AND PROPER. She would register this mark in class 25, which includes hats. Select the most problematic mark out of the search results below.

  • BRIMMING for wine glasses (class 21)
  • PROPER BRIMS for hats (class 25)
  • PRIM & PROPER for cosmetics (class 3)

Quiz 5: Practice Quiz

Q1. You should investigate the owners of any potentially problematic marks.

  • True
  • False

Q2. Legal clearance is the only concern when choosing a mark.

  • True
  • False

Quiz 6: Final Quiz

Q1. Descriptive trademarks can never obtain protection.

  • True
  • False

Q2. The USPTO requires that you conduct a trademark search before you start using a mark or you file an application.

  • True
  • False

Q3. When searching trademarks, it is important to search spelling variations, synonyms, and similar classes of goods and services.

  • True
  • False

Q4. Comfortable Corp. recently developed a new line of memory foam neck pillows for travelers on airplanes. After weeks of deliberation, its marketing department decided to brand the line as “PLUSH PILLOWZ FOR PLANEZ.” It’s short, catchy, and easy to understand. The marketing department sends out a press release announcing the new branding and orders hundreds of thousands of dollars in promotional materials with the new brand name.

Just before launch, the head of marketing calls up Comfortable Corp.’s general counsel and asks her to look into registering “PLUSH PILLOWZ FOR PLANEZ” with the USPTO. The lawyer conducts a search for other similar marks on the USPTO website and her heart sinks when she discovers the mark “PILLOWZ 4 PLANEZ” mark registered for neck pillows in the same class of goods. She does some further digging and finds that the owner of “PILLOWZ 4 PLANES” has successfully opposed several other marks in the neck pillow space. She knows that Comfortable Corp. has already invested a great deal of time and money into the “PLUSH PILLOWZ FOR PLANEZ” brand name.

Which next step would expose the company to the least legal risk?

  • Go forward with using and even applying to register “PLUSH PILLOWZ FOR PLANEZ” with no changes, and prepare arguments for why the two marks are different.
  • Advise the marketing department to change the name to better distinguish the marks, for example, changing the name to “PLUSH PLANE-OWZ.”
  • Advise the marketing department to go back to the drawing board and come up with a new brand name for the line. Beyond the risk of the registration being denied by the USPTO and being sued for causing a likelihood of confusion with the other mark, the lawyer is concerned that the mark is weak because it is descriptive of the product.

Trademark Law Week 03 Quiz Answers

Quiz 1: Practice Quiz

Q1. Trademark law will protect the ideas or special methods driving the company’s inventions.

  • True
  • False

Q2. Vroom Vroom Inc. manufactures specialized components for jet engines, which it sells directly to airplane manufacturers to be installed deep within the jet airplanes. The jet airplanes are mostly sold to commercial airlines and the military. Is it important that Vroom Vroom Inc. necessarily secure trademark protection for its mark?

  • Yes.
  • No.

Q3. A person who has a state trademark registration in Pennsylvania may prevent another person from using the same mark for the same goods/services in California.

  • True
  • False

Q4. Federal trademark registration grants more limited rights than state trademark registration.

  • True
  • False

Quiz 2: Practice Quiz

Q1. Larry Linguist is launching a new mobile application to help individuals learn foreign languages. He is not sure whether he would like to brand the app using the tagline LOST IN TRANSLATION or FOUND IN TRANSLATION. He thinks it doesn’t matter and plans to use both taglines interchangeably until he decides which he likes best. Larry has also hired a graphic designer to create a logo featuring a stylized, colorful portrait of himself. To date, Larry has conducted several rounds of beta testing with volunteers, but he has not made the app available to the general public for download yet.

Has Larry used any of the marks in commerce?

  • Yes
  • No

Q2. Larry Linguist is launching a new mobile application to help individuals learn foreign languages. He is not sure whether he would like to brand the app using the tagline LOST IN TRANSLATION or FOUND IN TRANSLATION. He thinks it doesn’t matter and plans to use both taglines interchangeably until he decides which he likes best. Larry has also hired a graphic designer to create a logo featuring a stylized, colorful portrait of himself. To date, Larry has conducted several rounds of beta testing with volunteers, but he has not made the app available to the general public for download yet.

How should Larry file his slogan in order to obtain the broadest protection?

  • In black & white standard font with all capital letters.
  • In the stylized font that Larry plans on using in branding.

Q3. Larry Linguist is launching a new mobile application to help individuals learn foreign languages. He is not sure whether he would like to brand the app using the tagline LOST IN TRANSLATION or FOUND IN TRANSLATION. He thinks it doesn’t matter and plans to use both taglines interchangeably until he decides which he likes best. Larry has also hired a graphic designer to create a logo featuring a stylized, colorful portrait of himself. To date, Larry has conducted several rounds of beta testing with volunteers, but he has not made the app available to the general public for download yet.

Can Larry change the word “lost” to “found” in his trademark application once he has decided which form he prefers?

  • Yes
  • No

Quiz 3: Practice Quiz

Q1. If your trademark has a word element and a design element, you can file a trademark for each element separately.

  • True
  • False

Q2. You can only ever file your trademark in one International Class.

  • True
  • False

Q3. If you are providing some goods and services you list in your application in commerce now and plan on providing some other goods listed in your application in commerce in the future, you can file a 1(a) (“in use”) application for everything now.

  • True
  • False

Quiz 4: Practice Quiz

Q1. The extent of your trademark rights depends on how broadly you describe the goods and services you are branding.

  • True
  • False

Q2. An applicant may submit a digitally altered specimen.

  • True
  • False

Quiz 5: Practice Quiz

Q1. If you receive an office action, how long do you have to respond?

  • 1 month
  • 3 months
  • 6 months
  • 9 months

Q2. Once you successfully get through examination and your mark is published in the “Official Gazette,” your mark is immediately registered.

  • True
  • False

Q3. Once your 1(b) mark receives a Notice of Allowance, which of the following is true?

  • You must file a Statement of Use (showing use of the mark in commerce) immediately.
  • You must file a Statement of Use (showing use of the mark in commerce) within 6 months.
  • You must either file a Statement of Use (showing use of the mark in commerce) or a request for an extension of time within 6 months.

Quiz 6: Final Quiz

Q1. Carl Cupcake is a young entrepreneur passionate about baking cupcakes. Two years ago, he opened a small bakery selling gourmet cupcakes. Carl now ships cupcakes to bakeries throughout the northeast of the United States. Carl has branded his business using the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!”, and he prints the taglines on his website as well as on the boxes he uses to sell his cupcakes. After two years of great success, Carl is looking to protect these two taglines.

Looking to bolster his branding, Carl also recently designed a new logo which has the two taglines printed around a picture. He has placed an order for bags on which he will print the logo. However, he has not used the bags yet. Carl knows he needs to submit a specimen to the USPTO to prove use in commerce, and has decided to use an example of his new cupcake bags as a specimen.

True or False: Carl has used the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!” in commerce.

  • True
  • False

Q2. Carl Cupcake is a young entrepreneur passionate about baking cupcakes. Two years ago, he opened a small bakery selling gourmet cupcakes. Carl now ships cupcakes to bakeries throughout the northeast of the United States. Carl has branded his business using the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!”, and he prints the taglines on his website as well as on the boxes he uses to sell his cupcakes. After two years of great success, Carl is looking to protect these two taglines.

Looking to bolster his branding, Carl also recently designed a new logo which has the two taglines printed around a picture. He has placed an order for bags on which he will print the logo. However, he has not used the bags yet. Carl knows he needs to submit a specimen to the USPTO to prove use in commerce, and has decided to use an example of his new cupcake bags as a specimen.

True or False: Carl has used his new logo in commerce.

  • True
  • False

Q3. Carl Cupcake is a young entrepreneur passionate about baking cupcakes. Two years ago, he opened a small bakery selling gourmet cupcakes. Carl now ships cupcakes to bakeries throughout the northeast of the United States. Carl has branded his business using the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!”, and he prints the taglines on his website as well as on the boxes he uses to sell his cupcakes. After two years of great success, Carl is looking to protect these two taglines.

Looking to bolster his branding, Carl also recently designed a new logo which has the two taglines printed around a picture. He has placed an order for bags on which he will print the logo. However, he has not used the bags yet. Carl knows he needs to submit a specimen to the USPTO to prove use in commerce, and has decided to use an example of his new cupcake bags as a specimen.

True or False: Carl should file for state trademark registration because he does not operate nationwide.

  • True
  • False

Q4. Carl Cupcake is a young entrepreneur passionate about baking cupcakes. Two years ago, he opened a small bakery selling gourmet cupcakes. Carl now ships cupcakes to bakeries throughout the northeast of the United States. Carl has branded his business using the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!”, and he prints the taglines on his website as well as on the boxes he uses to sell his cupcakes. After two years of great success, Carl is looking to protect these two taglines.

Looking to bolster his branding, Carl also recently designed a new logo which has the two taglines printed around a picture. He has placed an order for bags on which he will print the logo. However, he has not used the bags yet. Carl knows he needs to submit a specimen to the USPTO to prove use in commerce, and has decided to use an example of his new cupcake bags as a specimen.

True or False: If Carl files one trademark application for his logo, his taglines will receive just as much protection as if Carl had filed separate applications for each tagline.

  • True
  • False

Q5. Carl Cupcake is a young entrepreneur passionate about baking cupcakes. Two years ago, he opened a small bakery selling gourmet cupcakes. Carl now ships cupcakes to bakeries throughout the northeast of the United States. Carl has branded his business using the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!”, and he prints the taglines on his website as well as on the boxes he uses to sell his cupcakes. After two years of great success, Carl is looking to protect these two taglines.

Looking to bolster his branding, Carl also recently designed a new logo which has the two taglines printed around a picture. He has placed an order for bags on which he will print the logo. However, he has not used the bags yet. Carl knows he needs to submit a specimen to the USPTO to prove use in commerce, and has decided to use an example of his new cupcake bags as a specimen.

True or False: Carl may file a 1(a) application for either or both of his taglines.

  • True
  • False

Q6. Carl Cupcake is a young entrepreneur passionate about baking cupcakes. Two years ago, he opened a small bakery selling gourmet cupcakes. Carl now ships cupcakes to bakeries throughout the northeast of the United States. Carl has branded his business using the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!”, and he prints the taglines on his website as well as on the boxes he uses to sell his cupcakes. After two years of great success, Carl is looking to protect these two taglines.

Looking to bolster his branding, Carl also recently designed a new logo which has the two taglines printed around a picture. He has placed an order for bags on which he will print the logo. However, he has not used the bags yet. Carl knows he needs to submit a specimen to the USPTO to prove use in commerce, and has decided to use an example of his new cupcake bags as a specimen.

True or False: Carl may file a 1(a) application for his logo.

  • True
  • False

Q7. Carl Cupcake is a young entrepreneur passionate about baking cupcakes. Two years ago, he opened a small bakery selling gourmet cupcakes. Carl now ships cupcakes to bakeries throughout the northeast of the United States. Carl has branded his business using the taglines “HOLY CUPCAKES!” and “FOR HEAVEN’S CAKES!”, and he prints the taglines on his website as well as on the boxes he uses to sell his cupcakes. After two years of great success, Carl is looking to protect these two taglines.

Looking to bolster his branding, Carl also recently designed a new logo which has the two taglines printed around a picture. He has placed an order for bags on which he will print the logo. However, he has not used the bags yet. Carl knows he needs to submit a specimen to the USPTO to prove use in commerce, and has decided to use an example of his new cupcake bags as a specimen.

True or False: Carl may use one of his new bags as a specimen to support a 1(a) application for either of his taglines.

  • True
  • False

Trademark Law Week 04 Quiz Answers

Quiz 1: Practice Quiz

Q1. Why is correct marking of your trademark (using the ® or ™ symbols or otherwise distinguishing your trademark) important?

  • You must use correct marking to get rights in the mark
  • It is required by law.
  • It puts people on notice that you claim rights in the mark.

Q2. Which marking should you use if your trademark for goods is not federally registered?

  • ®
  • SM
  • TM

Q3. A brand name becoming synonymous with the goods/services themselves strengthens trademark rights.

  • True
  • False

Quiz 2: Practice Quiz

Q1. Which of the following does the USPTO do to help you maintain rights in your marks?

  • Prevents other people’s use of confusing marks.
  • Prevents later filing users from registering confusing marks.

Q2. At a minimum, how often should you run searches for potentially infringing marks and check the Official Gazette?

  • Every day
  • Every week
  • Every month
  • Every year

Q3. Once you have received your federal trademark registration, you have no more obligations to the USPTO to keep your trademark rights current.

  • True
  • False

Quiz 3: Practice Quiz

Q1. Select what you should do when you discover use of a mark that is potentially infringing your trademark rights (select all correct answers).

  • Nothing. If another person is using the same or similar mark, you should wait for the USPTO to shut down their use
  • If you have prior use of the mark, send a cease and desist letter.
  • If the other user’s mark has been published in the Official Gazette, file a “notice of opposition” during the 30-day opposition period
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