International Business Environment Coursera Quiz Answers

Get All Weeks International Business Environment Coursera Quiz Answers

International Business Environment Coursera Quiz Answers

Week 1 Quiz Answers

Quiz 1: Quiz: PEST and PESTLE

Q1. A PEST analysis should focus on which of the following?

  • External market environment
  • Internal organisational environment
  • Current and future trends in the macro environment
  • Past trends in the external environment

Q2. Which of the following would not be a reason for undertaking a PESTLE analysis??

  • To identify all possible and potential influences on the future of the organisation
  • To set out environmentally responsible business practices
  • To explore how organisational strategy should take account of changes in the external world
  • To determine the external factors most likely to impact upon the organisation

Q3. Which of the following is not a political or legal factor within PESTLE?

  • Consumer reaction to initiatives for greater competition in the power supply industries
  • A piece of national legislation on maximum working hours in each week
  • Government budget statements relating to income tax
  • A regulator’s requirements for the water supply industry

Q4. In the term LoNGPEST, the letters LoNG represent which of the following?

  • Local, natural, government
  • Local, natural, global
  • Local, national, global
  • Local, national, government

Q5. Sometimes a factor may appear to be relevant to more than only one of the categories of PEST, and a decision has to be made regarding which category it should be located in. Which category would Demographics be located under?

  • Economic
  • Social

Q6. ‘Pressure groups’ often lobby government and companies. Which category of PEST would they be located under?

  • Political
  • Economic
  • Social
  • Technological

Week 2

Quiz 1: Product Life Cycle

Q1. During which stage of product life cycle might a customer grow to be somewhat indifferent to a product or service?

  • Decline
  • Introduction
  • Maturity
  • Growth

Q2. In which stage does sales volume peak?

  • Introduction
  • Growth
  • Maturity
  • Decline

Q3. The length of time of a typical product life cycle is…

  • 1 year
  • 2 years
  • 5 years
  • It can be any length of time

Q4. Profits are lowest and highest in which combination of the following?

  • Growth and maturity
  • Introduction and decline
  • Decline and growth
  • Introduction and growth

Q5. Which of the following is the correct order of the pattern of the stages in a product life cycle?

  • Introduction – Growth – Maturity – Decline
  • Introduction – Decline – Maturity – Growth
  • Introduction – Maturity – Decline – Growth
  • Introduction – Maturity – Growth – Decline

Q6. Which of the following industries is likely to have the shortest product life cycle?

  • Banking services
  • All will have the same product life cycle
  • A particular model of cell phone
  • A particular type of airplane engine

Quiz 2: Boston Box Matrix

Q1. In the Boston Box Matrix, product/service portfolios are analysed on the relationship between market growth rate and which of the following?

  • Profitability
  • Cash flow
  • Market dynamics
  • Relative market share
  • None of the above

Q2. In the Boston Box Matrix what order is the most likely order an unsuccessful product or service might move around the matrix?

  • Question mark to cash cow
  • Dog to question mark
  • Question mark to dog
  • Question mark to star
  • Cash cow to dog

Q3. In the Boston Box matrix stars are characterised by…

  • Having a sizeable portion of a relatively small but growing market
  • Currently having a low market share, but being likely to achieve future high market growth
  • Having a high market share in a mature market
  • Being in a mature market with a low market share
  • Being in a declining market with a low market share

Q4. Which quadrant in the Boston Box Matrix would be most likely to be characterised by low market share and high growth rate?

  • Dog
  • Cash Cow
  • Question Mark
  • Star

Q5. A particular service has a low share of the market and with low potential for market growth. Which quadrant in the Boston Box matrix would it be most likely to be located in?

  • Dog
  • Cash Cow
  • Question Mark
  • Star

Q6. A particular product has a high share of the market and high market growth. Which quadrant in the Boston Box matrix would it be most likely to be located in?

  • Dog
  • Cash Cow
  • Question Mark
  • Star

Week 4

Quiz 1: 4.9 Quiz

Q1.If an industry has very low set up costs and potentially high profits it is obviously not an attractive proposition for potential new entrants.

  • True
  • False

Q2. Even with a standard product or service in a mass market it is still relatively easy to charge a higher than average price

  • True
  • False

Q3. Using focus strategies can be really useful in markets where a number of high powered and successful competitors already exist and are successful.

  • True
  • False

Q4. A differentiation focus strategy is most appropriate when the market is full of price sensitive customers.

  • True
  • False

Q5. A successful cost leader has higher than average costs.

  • True
  • False

Q6. In a very competitive market, an organisation which is a cost leader generates profit by engaging with which of the following?

  • Charging higher prices.
  • Concentrating on cost reduction alone.
  • Setting only average selling prices.
  • Concentrating on both of setting higher selling prices and cost reduction.
  • Concentrating on both of setting average selling prices and cost reduction.

Q7. Focus strategies are best suited for competition in which type of market?

  • Niche market.
  • Mass
  • Very mature market
  • Fully saturated market.
  • Expanding market.

Q8. Based on your knowledge of the following companies (you may wish to research them before answering this question) which of the companies listed below us only the strategy of differentiation focus?

  • Rolls Royce and Harrods.
  • Marks and Spencer, and Ford Motor Company.
  • Cadburys and motoring breakdown/rescue organisations.
  • Barclays Bank and Cambridge University.
  • Hewlett Packard and Starbucks.

Q9. Which of the following factors influences to the greatest degree the state of competitive rivalry in an industry?

  • Very mature markets.
  • Negligible innovation.
  • Fierce price competition.
  • Companies holding equal market shares.
  • All of the above.

Q10. Competition is important to organisations as it is part of which aspect of the organisation?

  • Its internal environment.
  • Its external environment.
  • Its employee reward structure.
  • Its
    internal finance systems.
  • None of the above.
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