Fundamentals of Social Media Advertising Coursera Quiz Answers

Why, When and Where to Advertise Practice Quiz

Q1. Which of the following are true about paid advertisements on social media? (Choose all that apply)

You can control where and when your ad is shown
They are labeled as sponsored
They are guaranteed to be displayed
They only appear in the feeds of people who follow your business

Q2. Which of the following are true about organic posts on social media? (Choose all that apply)

Unless shared, they only appear directly in the feeds of people who already follow your business
They are guaranteed to be displayed to every individual who follows your account
They are free to post
You have control over when and where organic posts are seen

Q3. In what ways can Facebook and Instagram ads help grow your business?

They can increase your followers
They can promote your website
They can bring customers to your physical location
All of the above

Q4. True or False: Facebook and Instagram are the only social media platforms on which you can advertise.

True
False

Q1. A video that conveys your message and tells a story is referred to as which component of a social media ad?

Call to Action (CTA)
Creative
Copy
Target Audience

Q2. You’re running ads for a nonprofit dedicated to ocean conservation and you want your target audience to educate themselves about your work. Which of the following Facebook Call to Action buttons would be most appropriate for your ad?

Book Now
Shop Now
Download
Learn More

Q3. You’re creating an ad for a boutique smartphone case company called Case. Your target audience is design-conscious people aged 21-39 with an interest in modern art and minimalist home decor.

Your ad creative is a photo of four well-dressed 20s-somethings laughing over coffee, with their Case-covered phones placed on the table. Your copy reads: “These Cases are like War Bonds—An Investment That’ll Last Forever!” Your CTA says “Shop Now!”

Which part of the ad is ineffective?

Creative
Copy
CTA

Q4. True or false? People read ads on their mobile screens beginning to end, so your Facebook ad copy should be as long and detailed as possible.

True
False

Q5. True or false? If you’re advertising on a platform like Pinterest that doesn’t offer Call-to-Action buttons, you can’t include a CTA in your ad.

True
False

Q6. Effective social media ads should always include which of the following? (Select all that apply)

A Call-to-Action
A clear offer
Emojis in the ad copy
A corresponding destination (often a landing page)

Q7. You are noticing that the number of people who view your Facebook posts is declining. What would be a good course of action to entice new viewers to your page?

Come up with a creative new idea for your organic posts
Just keep doing what you’ve been doing and hope for the best
Put a “Please Share” message in your posts
Invest in paid advertising on Facebook

Q8. Which of the following are ad formats offered to users for purchase on Youtube? (Select all that apply)

Display ad
Video ad
Overlay ad
Side Ad

Q9. True or false? A post is “organic” when it is posted from your account and spreads from people who engage with your content to their friends without having to pay.