Channel Management and Retailing Coursera Quiz Answers

All Weeks Channel Management and Retailing Coursera Quiz Answers

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

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Channel Management and Retailing Week 1 Quiz Answers

Quiz 1: Module 1: Graded Assessment

Q1. Which channel function does not help to fulfill the completed transactions?

  • Financing
  • Information
  • Physical Distribution
  • Risk-taking

Q2. Which of the following sentences defines a ¨Push Strategy¨?

  • Manufacturer induces intermediaries to carry, promote and sell the product.
  • Both definitions.
  • None of them.
  • Manufacturer uses several forms of communication to persuade consumers to demand the product.

Q3. Which one of the following is not one of the main steps when designing a distribution model?

  • Establish channel objectives.
  • Identify channel alternatives.
  • Analyze the environment.
  • Evaluate the alternatives.

Q4. Which of the following is not a key factor in channel management.

  • Train and motivate
  • Select
  • Evaluate
  • Update

Q5. Which of the following is not a critical to ask about market-by-market growth?

  • What are our growth priorities?
  • How will we enable change?
  • Should we follow the strategy of the best performers in the market?
  • How will we deliver on our value proposition?

Q6. Which of the following is not a main marketing logistics function?

  • Transportation
  • Logistic Information Management
  • Financing the merchandise
  • Inventory Management

Q7. What definition best reflects what a merchant wholesaler does?

  • Takes no title of goods and performs only a few functions.
  • Takes no title of goods and provides full services.
  • Takes title of goods.
  • Brings buyers and sellers together and assists in negotiation.

Channel Management and Retailing Week 2 Quiz Answers

Quiz 1: Module 2: Graded Assessment

Q1. Which of the following aspects influences a channel being shorter?

  • Complexity of purchase process.
  • Simple products
  • High population density

Q2. Which of the following is NOT one of the three rules for building a modern retail organization that will support an Omni-channel strategy?

  • Go beyond structure.
  • Plan medium and long-term.
  • Have bold ambitions.
  • Be a silo bluster.

Q3. Which one of the following segmentation criteria can you establish to minimize conflict?

  • Industry
  • Legal procedure
  • HR qualification

Q4. Which is one correct definition when describing Trade Marketing?

  • Increment the offer from the manufacturer.
  • Share costs among players.
  • It is a strategic alliance.

Q5. What of the following are trade marketing objectives?

  • Enhance logistics.
  • Improve Point of Sales (POS) turnover.
  • Pricing policy.

Q6. What is one of the main Category Manager (CM) functions?

  • Develop strategic plans for a certain product line.
  • Manage the relationship with retailers.
  • Serve as an “advocate” of the client inside the manufacturer.

Q7. Which of the following is NOT a way retailers can improve their promotion performance and increase their margins on promotions?

  • Craft promotion strategies to guide category-level decisions.
  • Deploy Big-data analytics to produce actionable recommendations.
  • Design a promotion process within the department in charge.
  • Build up orgnaizational capabilities to execute promotions.

Q8. What type of channel conflict did Goodyear face when several channels started to sell to the same target market?

  • Horizontal
  • Vertical
  • Multichannel

Q9. The person in charge of a large client is the:

  • Key Account Manager
  • Neither of these.
  • Category Manager
  • Both

Channel Management and Retailing Week 3 Quiz Answers

Quiz 1: Module 3: Graded Assessment

Q1. What main activity do retailers NOT provide?

  • Keeping bulk.
  • Offering services.
  • Providing assortment.
  • Holding inventory.

Q2. Which of the following is NOT considered an important development that is taking place in retail?

  • Globalization
  • Age of information
  • Evolving role of the Internet
  • Technology in Retailing

Q3. Which of the following descriptions of the breadth and depth of an assortment is correct?

  • Both of them.
  • None of them
  • Breadth is the number of different items offered in a merchandise category.
  • Depth is the number of merchandise categories a retailer offers.

Q4. What aspects from the consumer experience DOES NOT have a strong impact on brand advocacy?

  • Price
  • Customer service
  • Product satisfaction
  • Emotional connection

Q5. Which of the following sentences regarding Sustainable Competitive Advantages (SCA) is right?

  • A SCA is replicating and improving a competitor’s advantage, maintaining it over a long period of time.
  • For some brands such as ZARA, Distribution and information Systems are one SCA.
  • To build a Sustainable Competitive Advantage, retailers usually rely on their single, most competitive approach.

Q6. In which order should the so called “S.T.O.R.E.” five-step approach, to the reassessment of the role of the physical store, be implemented?

  • Redesign In-store experience; Maximize the Portfolio; Redefine the Role of the Store; Adjust Categories and Implement across channels.
  • Redefine the Role of the Store; Redesign In-store experience; Maximize the Portfolio; Adjust Categories and Implement across channels.
  • Redefine the Role of the Store; Adjust Categories; Maximize the Portfolio; Redesign In-store experience and Implement across channels.
  • Redesign In-store experience; Maximize the Portfolio; Adjust Categories; Redefine the Role of the Store; and Implement across channels.

Q7. Which is NOT a benefit of Omni-Channel Retailing, especially for the traditional store-based and catalogue retailers when using electronic channels.

  • Overcoming the limitations of existing formats
  • Expanding markets
  • Building a Strategic Advantage
  • Becoming a leader

Channel Management and Retailing Week 4 Quiz Answers

Quiz 1: Module 4: Graded Assessment

Q1. Which of the following is NOT a critical companies need to address to achieve customer-management excellence in emerging markets?

  • What are our growth priorities?
  • How we will maintain our strategy?
  • What is our distinctive value proposition?
  • How we will deliver our value proposition?

Q2. Which of the following sentences does NOT define Efficient Customer Response (ECR)?

  • Work independently.
  • Joint initiatives between producers and retailers.
  • Increase final customer satisfaction.
  • Reduce activities that do not add value in the supply chain.

Q3. Which of the following can retailers NOT be classified by?

  • Ownership
  • Variety and Assortment
  • Communication
  • Price

Q4. Which of the following are the main components of a Retail Strategy?

  • None of them.
  • Target Market and Sustainable Competitive Advantage.
  • Target Market and Format/Marketing Mix and Sustainable Competitive Advantage.
  • Target Market and Format/Marketing Mix.

Q5. Which is NOT one of the main growth strategies?

  • Diversification
  • Franchising
  • Market Penetration
  • Retail Format Development

Q6. Which one is NOT a main characteristics of retailers to exploit international growth opportunities?

  • Financial Resources
  • Global culture
  • Communication Campaign
  • Adaptability

Q7. If we talk about entry strategies, which of the following Entry Strategies requires the highest level of investment for the retailer?

  • Direct Investment
  • Joint Venture (JV)
  • Franchising
  • Strategic Alliance

Q8. Which of the following Golden Rules for a successful Franchise is the most critical?

  • Select the right Product
  • Select the right Market
  • Select the right Partner
  • Select the right Team

Q9. Which of the following definitions is right?

  • B&C are existing companies that have added an online site for information or e-commerce.
  • C&C is when a company takes orders on the website but have retailers deliver and collect payment.
  • Both of them

Q10. Which of the following is NOT a mobile shopping myth?

  • It will substitute the rest of retailer’s devices.
  • Cool features.
  • Driving self-service.
  • The App is the answer.

Q11. Which of the following is NOT a reason DATA is becoming a competitive advantage in Future Retailing?

  • The need to have a lot of Information
  • Loyalty Programs
  • Importance of Analytics
  • Big Data

Q12. If you are a brand that has already covered the domestic retail market and you are already active in international expansion, what other two growth strategies could you use?

  • Retail Format Development and Diversification
  • Diversification and Market Expansion
  • Retail Format Development and Market Penetration
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