Optimizing a Website for Google Search Coursera Quiz Answers

All Weeks Optimizing a Website for Google Search Coursera Quiz Answers

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search.

You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

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Optimizing a Website for Google Search Week 01 Quiz Answers

Optimizing A Website For Search Answers

Q1. Why is it important to estimate the competitiveness of a potential keyword? (Select all that apply.)

  • Estimating the competitiveness will help you to set appropriate expectations for clients
  • Estimating the competitiveness will help determine how long it will take to see results
  • Estimating keyword competitiveness will help manage the size of the keyword list

Q2. True or False: Analytics tools such as Google Webmaster are usually not very useful in assessing customer intent.

  • True
  • False

Q3. True or False: Listing brand is the best way to optimize your title tag.

  • False
  • True

Q4. Keyword selection on a larger site should be determined by which of the following factors:

  • search volume, intent, brand placement on site
  • competition, intent, brand placement on site, audience alignment
  • competition, search volume, intent, audience alignment
  • competition, search volume, brand placement on site

Q5. True or False: An existing site is more likely to have pages that work well with the keywords you have identified.

  • False
  • True

Q6. Which of the following make up the criteria used to select keywords?

  • Relevancy, intent, and competitiveness
  • Localization, relevancy, and competitiveness
  • Relevancy, intent, and gut instinct
  • Competitiveness, relevancy, and redundancy

Q7. Suppose you want to identify online competition based on keyword usage, what tools might you use for this? (Select all that apply.)

  • Open Site Explorer
  • Majestic SEO
  • MOZ keyword difficulty tool

Q8. Suppose your client gave you a list of sites they consider to be their direct competitors; what should your attitude be toward organic competitors that are not on their list?

  • You should consider these organic competitors by not inform your client, except on the direct competitors they listed.
  • Include organic competitors that the client may not consider to be their competition.
  • You should ignore them and focus on what the client asked you to do.

Q9. When you are organizing your top competitors to develop a plan to compete, what is an effective way to make the results of your analysis easier to grasp? (Select all that apply.)

  • Put the data into a long list of text and numbers.
  • Color-code the results to emphasize the strength of competitors.
  • Put each competitor in columns with their related keyword category.
  • Put the data into a block of text separated by commas.

Q10. You’ve been hired to assign keywords to a site’s existing pages to optimize SEO and you’re eager to dive in, but what questions should you ask first? (Select all that apply.)

  • What pages may need a revamp based on user engagement?
  • How well does that page’s content match competitor’s text copy?
  • How is the page performing from a user experience standpoint?
  • How well do chosen keywords fit in title tags and heading tags?

Optimizing a Website for Google Search Week 02 Quiz Answers

Q1. True or False: The first step in developing a competitive analysis is to determine how your target audience reacts to your content.

  • True
  • False

Q2. When we perform an internal content audit on our own or a client’s site, we should also:

  • Take notes about the appearance of our pages and the images we use
  • List other resources we could add
  • Look for opportunities to improve content
  • All of the above

Q3. Elements of a good domain level content strategy include:

  • strong brand
  • keywords
  • All of these answers are correct
  • blog content
  • site has a central theme

Q4. True of False: The four types of content are evergreen, trending, seasonal, and general.

  • True
  • False

Q5. True or False: Customers visiting a site where there is a call to action are more likely to perform that action.

  • True
  • False

Q6. True or False: The most important step in developing a site-wide strategy is identifying effective keywords.

  • True
  • False

Q7. True or False: Placing valuable resource material in a sub-domain increases the main domain authority of a competitor’s site.

  • False
  • True

Q8. What are things we should be paying attention to when doing an analysis of social signals? (Select all that apply.)

  • Analyze which are the most used sites.
  • Design content that invites more interaction, such as pinnable images.
  • Add a call-to-action connecting target audiences to useful sites.

Q9. When conducting an internal content audit, it is best to start with data from the last:

  • 3-months
  • 2-weeks or newer
  • 12-months
  • 6-months

Q10. Mobile Massage provides mobile massage services to local businesses for their employees. They are proud to offer massage services in a company’s address during business hours. They believe in the power of massage on one’s mind, body, and productivity level; thus consider themselves as an effective productivity partner. They have built a website, but seem to be falling short in increasing their customer base. What should they do to increase brand presence and build consumer trust and loyalty?2 points

  • Create more engaging content that can be shared with other consumers.
  • Provide discounts and incentives to new customers.
  • Create a content strategy to optimize the content on the site.
  • Hire outside content writers to develop generic content to attract a variety of users.

Optimizing a Website for Google Search Week 03 Quiz Answers

Mobile/App SEO & Metrics and KPIs Answers

Q1. When optimizing your app you should focus on:

  • Only on your website
  • Only on Google Play first
  • Both app store optimization as well as external optimization
  • Only on Apple Store first

Q2. What is an example of an external app SEO method?

  • Improving the user experience in the app itself
  • Creating a solid content marketing strategy
  • Building backlinks to the app store listings

Q3. What is an example of ASO?

  • Optimizing your apps titles and descriptions
  • Making sure that your website points to your app store listing
  • Having a good content marketing strategy in place

Q4. Both app stores will evaluate things like:

  • Whether or not your app has an external website
  • User metrics such as uninstall rate, app speed, and more
  • How many backlinks your app store listing has
  • Keywords in tags

Q5. What is an A/B test?

  • Measuring the CTR of visits from your website to your app listing
  • When you record people using the app to see how they navigate
  • Splitting traffic across different variations of the app

Q6. Both Google and Apple have built-in A/B testing functionality.

  • True
  • False

Q7. Why should you optimize screenshots?

  • To improve downloads and retention
  • To clearly state the price of your app
  • To make sure your app is featured in the right category
  • To meet quality guidelines of the app stores

Q8. Which of these is a good reason to forecast?

  • So you look busy to executives
  • Making sure your forecast exactly matches actual numbers
  • To help train new hires
  • Getting approval for appropriate resources to finish a project

Q9. SEO forecasting is difficult because:

  • You have to use expensive tools
  • You can’t easily communicate your results
  • The landscape can change frequently

Q10. Creating a custom CTR curve is:

  • Absolutely necessary
  • Helpful but not required
  • There’s no point because there are industry-standard ones

Q11. KPI stands for:

  • Keyword Personalization Index
  • Key Performance Indicator
  • Key Paid Indicators

Q12. With KPIs you should have:

  • Focus only on the ones that matter most
  • A lot of different KPIs showcase your efforts
  • A combination of smaller KPIs and bigger ones so you can benchmark

Q13. ROI stands for:

  • Really Optimistic Indexing
  • Return on Investment
  • Revenue on Impact
  • Revenue Opposition Investment

Q14. With SEO you:

  • Can get higher budgets than paid campaigns
  • Generally see a longer-term ROI than that of paid
  • Immediately see the ROI of your efforts

Optimizing a Website for Google Search Week 04 Quiz Answers

Creating an SEO Campaign Answers

Q1. What is the main reason that you should do a mini-audit of a site prior to working with a client?

  • It helps you identify ways to provide immediate value and set the timeline for the project.
  • It helps you identify problems for the client that you will not be able to address.
  • It helps you identify the costs associated with each of the client’s SMART goals.
  • It helps you provide a list of problems that previous SEO work has caused for the site.

Q2. In your initial conversation with clients, why is it a good idea to share a few quick wins and opportunities? (Select all that apply.)

  • You can save the client money by letting them know how to make gains without hiring you.
  • It provides a complete road map of all of the work you will do during the project.
  • Identifying opportunities helps to identify ways that your expertise is needed.
  • Quick wins provide a means to show immediate value to your services.

Q3. Which of the following IS NOT a SMART goal?

  • Reduce the site bounce rate by 15% in six months.
  • Increase sales of Adidas brand shoes by 25% by the end of the fiscal year.
  • Generate more site traffic within three months.
  • Increase leads generated from our website by 10% by the end of the quarter.

Q4. Which of the following is an unrealistic client expectation that should be reframed early in your relationship?

  • The client expects 20% more completed checkouts within six months.
  • Within eight months, attain a number one rank for their top keyword.
  • By the end of the fiscal year 50% fewer visitors will bounce from the site.
  • Within 12 months, site traffic will triple.

Q5. Imagine that one of your client’s primary goals is to increase the amount of traffic to their site. The chart below compares this year’s data (in blue) to last year’s data (in red). Is this year’s dip (in blue) after June an indicator that you are likely to have trouble meeting the client’s goal?

  • Probably not. The traffic is still significantly higher than where it was at the same time last year. There is some reason to think that this is a seasonal dip.
  • Definitely. There is a clear need to shift approach based on the decline in traffic.
  • Probably. The traffic dramatically decreased from June to July. This spells trouble.

Q6. What are some quick wins you should try when working with a new client? (Select all that apply.)

  • Add more text to the homepage and other important pages.
  • Discussing with the client everything that is wrong with the site from an SEO perspective.
  • Have the client install Google Webmaster Tools & Google Analytics on their computer.
  • Ensure their is a robots.txt file uploaded and appropriate areas are blocked.
  • Add more keywords to the site.

Q7. When looking at traffic for a site, which of these should you most be concerned about:

  • Organic Visits
  • Direct Visits
  • Referring Site Visits
  • Total Visits
  • Paid Visits

Q8. Suppose you are working in-house, scoping an SEO project, which of the following should you be able to do? (Select all that apply.)

  • Estimate a project’s length
  • Prioritize work needed
  • Estimate ability to meet various deadlines

Q9. Suppose you are in your initial meeting with a new client; which of the following are questions you should ask? (Select all that apply.)

(If they have worked with an SEO firm previously) ask, “What did you like and dislike?”

How long do you anticipate it taking for us to boost your site to the #1 ranking?

  • What keywords are you currently tracking?
  • Has your company previously worked with an SEO firm?
  • Have you previously used other domain names?

Q10. Suppose you have separated keywords into thematic groups associated with specified areas of a site. You notice one group is performing poorly for keyword rankings; what should this prompt you to do?

  • Revise all the keywords on the site.
  • Check all areas of the site with a complete site audit.
  • Go into the area of the site associated with that keyword group to see how that area can be improved.
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