Introduction to Google SEO Coursera Quiz Answers – Networking Funda

All Week Introduction to Google SEO Coursera Quiz Answers

Introduction to Google SEO Week 01 Quiz Answers

Q1. What is the primary method by which robots (crawlers, spiders) discover new web pages?

• Robots follow the path created by websites linking to each other
• Google and other search engines manually add new sites to an index regularly
• Webmasters submit their sites to be indexed
• User queries activate robots and cause them to begin searching the web

Q2. True or False: Search engines have evolved to the point where the relevance and density of keywords are no longer a ranking factor for websites.

• False
• True

Q3. What does a robot determine about a new website once it has analyzed it? (Select all that apply.)

• What topics the site should rank for
• What the site is about
• The relevance of content to a user’s search
• The quality of the site’s content

Q4. What action can you take to aid in the process of having web crawlers, spiders, or robots discover your site?

• Add your site to free services like Google Webmaster Tools
• Perform a search query
• Submit your site directly to a search engine

Q5. In the early days, Google ranked content based primarily on:

• User experience
• Speed
• Backlinks
• User-generated content

Q6. To cut down on spam Google has:

• Made authority and page rank more important
• Google has not cut down spam
• Made improvements to transparency, personalized search, and more
• Made speed more important

Q7. From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson.

• Repetition of ideas and policies that have been proven to succeed in the past
• Strict adherence to standards documents and workflow procedures
• Continuous practice, testing, and modification of content and optimization plans
• Following Google’s best practices and reaching out to Google with questions and concerns

Q8. The overall focus of most “white hat” SEO is traditionally:

• “Churn and burn” SEO (high turnover)
• Increasing advertising revenue
• Improving organic search results
• Acquiring paid links

Q9. How much of a website’s traffic comes from the first page of search results?

• Close to 100%
• Less than 20%
• Approximately 40%
• Approximately 70%
• Approximately 25%

Q10. Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.)

• C​contracting for a variety of sites and companies
• Running the Public Relations campaign for a website
• Developing content for blogs and social media
• Working on-site at a marketing agency
• Working in-house for a company

Q11. True or False: Search Engine Marketing is another, interchangeable term for SEO.

• T​rue
• F​alse

Q12. S​EO is:

• B​enefits from complimentary marketing disciplines
• A​ specialist field that doesn’t need to work with other marketing disciplines
• M​ore of a web developer skill than a marketing one
• O​ften a “one and done” strategy

Introduction to Google SEO Week 02 Quiz Answers

Q1. In the context of this course and of SEO, what is an algorithm?

• A loose collection of rules applied manually to discourage certain SEO practices
• A purpose-built program used to “crawl” and index websites
• A physical server system that stores and executes search commands based on specific criteria
• A piece of software designed to analyze content and determine where it displays in search
• All of these describe an algorithm
• A set of standards put in place to penalize fraudulent or inappropriate websites

Q2. SEOs have determined that Google uses over _____ ranking factors that go into ranking a website, and over _____ updates a year to their ranking and listing algorithms.

• 50, 100
• 75, 60
• 100, 200
• 500, 1000
• 200, 500

Q3. Why do search engines need to adjust their algorithms frequently?

• Search engines face penalties if they do not frequently update their algorithms.
• Some webmasters over-optimize a site for a particular algorithm to increase the site’s rank despite whether or not it is relevant.
• They want to ensure the authority of sites created without a clear SEO strategy.
• All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.

Q4. What does Google’s list of SEO best practices offer SEO professionals?

• It offers guidelines on how to ensure websites are optimized for search
• It provides guidelines for how to trick search engines into ranking a website first for a particular topic
• It offers guidelines on how to ensure websites are over-optimized for search
• It provides guidelines for deceptive SEO strategies

Q5. Which of the following statements is NOT true concerning the Panda update?

• Panda updates roll out gradually over several months
• It was a one-time update that eliminated low quality websites from ranking well in search results
• It was designed to prevent sites with low quality content from ranking well in search results
• It is not a one-time update. Panda updates continue to roll out from time to time.

Q6. Which of the following are considered manipulative link practices? (Select all that apply.)

• Paid links
• Comment spam
• Link networks
• Aggressive exact match anchor text

Q7. What does Google’s Link Disavow tool do?

• Allows websites to remove links to high quality sites that boost a site’s authority
• Allows website owners to remove spammy links
• Allows website owners to remove their links to other sites
• Rolls out the latest Penguin update to a site

Q8. Panda is an update that looks at:

• Site Speed
• Content Quality
• Backlink Quality
• All of the above

Q9. Which algorithm is the precursor to BERT?

• Mobilegeddon
• Caffeine
• Penguin
• Rank Brain

Q10. Google updates its algorithms:

• Only when necessary
• About once or twice a year
• Thousands of times a year

Introduction to Google SEO Week 03 Quiz Answers

Q1. According to the course, which of the following have SEOs decided is no longer the most valid ranking factor?

• Semantic analysis
• Topic association
• Specific Keyword density
• Link profile
• Optimized content

Q2. An extended, natural term or phrase that appears on a page and increases relevancy is known as a:

• Synonym keyword
• Dynamic keyword
• Long-tail keyword
• Focus keyword
• Semantic relationship

Q3. Semantic analysis can be summarized as:

• Looking at how words are related to each other
• Looking at how words are related to a registered domain name
• Looking at how “focus” keywords are related to keyword trends on related sites
• Looking at how words are organized and cataloged on business sites
• Looking at how keywords relate to paid search results
• All of the above

Q4. Entity Association is when:

• The software tries to determine if a query can be matched to a paid, branded link
• A search algorithm compares existing content with previously-penalized content
• Search engine providers attempt to match a specific individual to their fraudulent site(s)
• The software tries to determine if a query can be matched to a specific individual or thing
• A gatekeeper program tries to determine if the user accessing a site is a real human or a bot
• All of the above

Q5. When considering the validity of a brand, search providers consider which factors?

• Active social media presence
• Valid contact information listed on the homepage
• Search volume based on brand name
• Number of mentions around the web
• Engagement with search providers to increase marketing
• All of the above

Q6. Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users?

• Topic modeling and association
• Keyword analysis and number of backlinks
• Keyword usage and over-optimization
• Analyzing the number of backlinks to the document

Q7. Topic Association is _______. (Select all that apply.)

• Used by search engines to improve location identification capabilities
• A method of linking to other websites based on their topic or theme
• Utilized by search engines to analyze the theme or topic of a site
• Used by search engines to determine relevancy and trustworthiness of a site

Q8. Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic?

• Perform your own, thorough semantic analysis of the site
• String long tail keywords one after the other throughout the site regardless of how they make sense contextually
• Determine a site’s keyword and then use words and phrases related to or synonymous with the focus keyword
• Determine a site’s keyword and use it repeatedly throughout the website

Q9. Which of the following are true statements regarding why brands are carrying more importance in Google’s relevancy algorithm? (Select all that apply.)

• Google does not appear to favor brands or associated entities with its relevancy algorithm
• Smaller brands bring a greater variety of users to sites
• Users appear to be more satisfied with search results when they see brands they recognize
• Searchers’ familiarity with certain brands means they are biased towards them

Q10. What are some ways you can help your brand grow online? (Select all that apply.)

• Develop social presence
• Don’t put resources into offline efforts
• Acquire links from trusted sites
• Create great content

Q11. BERT helps Google

• Better understanding of human language
• Target sites with lots of ads
• Improve the authority of a website
• All of the above

Q12. BERT looks at context by:

• Looking at words such as “to”, “on”, “near” etc.
• Looking at the reading level of the content
• Analyzing the formatting of the content
• Finding words synonymous with the topic

Q13. Core web vitals look at things like:

• User experience factors such as site loading time and security
• The quality of backlinks to a site
• The quality of the content on the site
• How often your website is updated for the web

Q14. To rank in Google Top News Stories you need:

• Publish newsworthy content
• To integrate AMP into your site
• Ensure your content is mobile-friendly
• Meet a minimum score on Core Web Vitals

Q15. What is the intent of EAT?

• To ensure that all sites provide a good user experience
• To make the web more secure
• To surface content that users can rely on and trust
• To ensure that people don’t spend money at low-quality sites

Q16. EAT Stands for:

• Every Application Trusts
• Experts Always Translate
• Expertise Authority Trust
• Equal Authority Transferred

Q17. Rich Snippets are also called:

• Featured Results
• Universal snippets
• Rich results
• Featured snippets

Q18. What is a featured snippet?

• An article, video, or image displayed at the top of search results
• Local search results
• Results in “people also ask” boxes
• A visual change in the search result, such as review stars

Q19. When should you optimize for rich snippets?

• You can’t optimize for rich snippets
• Only if you want good brand visibility
• Always
• Only if your position 0 result will not impact your CTR

Introduction to Google SEO Week 04 Quiz Answers

Q1. Suppose you know your audience is active on Twitter, which of the following would be a good tool to use to gather data?

• Alexa
• Followerwonk
• AARP Analytics
• SimilarWeb

Q2. What does a persona represent?

• A cross-section of the demographic data
• Optimized keyword content and phrases
• Your ideal buyer
• Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop.

Q3. It’s really helpful to have a buyer persona in place so you can better understand the user’s needs and how they searched the web.

• T​rue
• F​alse

Q4. Personas play a major part in:

(Select all that apply.)

• Strengthening your strategy
• C​ontent strategy
• K​ey performance indicators
• I​nitial keyword research

Q5. When you’re starting out the initial process of building your marketing persona, the best place to start is:

• t​hrough surveys of new customers
• f​rom your existing customers or users
• f​rom new customers or users
• t​hrough various social media sites

Q6. There are many ways to acquire information about your current users’ needs and behaviors that will help when you build out an ideal persona for targeting more users like them. These involve existing tools you have as well as reaching out to users directly. Those tools are:

(Select all that apply.)

• F​acebook Search
• S​urvey your existing users
• G​oogle Search Console
• G​oogle Analytics
• S​urvey new customers or users

Q7. In marketing, you’re going to see personas split into two major groups. The first will be potential buyers, and the second will be existing customers

• T​rue
• F​alse

Q8. The potential buyer is made up of:

(​Select all that apply.)

• People that have been exposed to it briefly in the past but haven’t become customers.
• People who are probably not aware of your product.
• People who aren’t aware that your service exists.
• People that have a problem they’re searching for and need to figure out a solution.

Q9. When you start developing a marketing persona, what are the two ways you can use keyword research?

• Use keywords that will help you discover potential search queries that you can then match to content service offerings and more.​
• U​se keywords that market directly to your existing and future customers.
• U​se keywords that will identify what your product or service does.
• Use keywords that’ll help you define your user and build your persona.​

Q10. What are some things to understand about your existing customers?

(Select all that apply.)

• What they like best about your product or service.
• These consumers are already your customers, and they already enjoy what you offer.
• They are people who currently shop with you or use your service.
• What areas they think you can improve upon.

Get All Course Quiz Answers of Business and Financial Modeling Specialization

Introduction to Google SEO Coursera Quiz Answers

Google SEO Fundamentals Coursera Quiz Answers

Optimizing a Website for Google Search Coursera Quiz Answers

Advanced Content and Social Tactics to Optimize SEO Coursera Quiz Answers