What is Social? Coursera Quiz Answers

All Weeks What is Social? Coursera Quiz Answers

The “What Is Social?” MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands-on, “how-to” program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

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What is Social? Coursera Quiz Answers

Week 2: What is Social?

Q1. According to recent Crowdtap and Forbes surveys, people said which of the following most influenced consumers’ purchase decisions?

  • People they follow on social media
  • Professional networks
  • Family and friends
  • Bloggers

Q2. Which of the following are the 4 C’s of Social?

  • Communications, Concentration, Concurrence & Curating
  • Content, Connecting, Community & Curating
  • Content, Community, Concentration & Communications
  • Communications, Community, Content & Concurrence

Q3. In Judy Franks’ interview, she discusses Five Global Truths That Make Sense of a Messy Media World. Which of the following is a truth she noted?

  • Selection: Heavy users of certain media tend to be light users of others.
  • Certainty: Every medium has a specific function/utility with limited overlap.
  • Circuits: Media circuits are now open and in the hands of engaged consumers.
  • Linear: Content travels from Point A to Point B with limited disruption.

Q4. Which of the following is a reason why marketers are having so much trouble adapting to a new media ecosystem?

  • Analog marketers are thriving in the new ecosystem.
  • You need to develop media separately because they do not overlap.
  • Media is the most important part of social and its impact on marketing.
  • Media platforms need to be liberated from silos.

Week 3: Quiz 2

Q1. Which of the following is a megatrend needed to develop social marketing strategies that grow market share and maximize results and profits for our organization? Check all that apply. (This question has multiple answers)

  • Develop a holistic view of social
  • Every medium has a specific function/utility with limited overlap
  • Return to analog marketing
  • Develop your professional networks
  • Think real-time

Q2. What is the difference between social networks at the top of the social pyramid and virtual communities at the bottom of it?

  • Social networks are more popular, so they are at the top of the social pyramid.
  • Social networks have shallow, quick conversations on a topic, whereas virtual communities have deeper and more long-term discussions of a topic.
  • Social networks are where people connect with people and virtual communities are where people connect with companies.
  • Social networks are where the really deep discussions are taking place.
  • Virtual communities are much larger than social networks like Facebook and
    RenRen.

Q3. Which of the following principles will help you succeed in managing change in social? Check all that apply. (This question has multiple answers)

  • Only add sites when they are popular to your target audiences.
  • Add new sites immediately to catch any potential buzz.
  • Classify sites by their function.
  • Focus only on sites containing your high-value markets.

Q4. Why are thought leaders important for your organization?

  • They are influencers who have significant numbers of followers, and one positive mention from them will impact the people you want to attract.
  • Thought leaders think deeper thoughts, so they are like philosophers.
  • They really aren’t important to develop for most organizations.
  • Thought leaders are likely our competitors and we need to keep track of them.

Week 4: What is Social?

Quiz 1

Q1. Which of the following are characteristics of social networks? Check all that apply. (This question has multiple answers)

  • Many social networks start by focusing on communication. Then, after they grow, they add some type of revenue generation device like advertisements to raise revenues.
  • Most social networking sites are created by members who also manage them.
  • Social networks are created to link members together
    as families, friends or colleagues to allow for conversation and the exchange
    of pictures.
  • The creators of social networks
    are entrepreneurs who want to eventually monetize their site.

Q2. Which of the following statements is true about virtual communities? Check all that apply. (This question has multiple answers)

  • Conversations are deep and focused on subjects of interest to the members.
  • The creators of virtual communities
    are entrepreneurs who want to eventually monetize their site.
  • Virtual community members want
    to address their needs to express their passions or address a life event.
  • Most virtual communities are created by members who also manage them.

Q3. In a community, what is the role of the influencer?

  • Influencers connect community experts with community members to spread
    key information throughout the community.
  • Influencers want to be experts but don’t have the time to do it themselves.
  • Influencers like to take controversial positions to draw attention to themselves.
  • Influencers want to dominate discussions within the community.

Q4. Which of the following are true of passion communities?

  • Passion communities are a temporary need and we grow out of them quickly.
  • People are driven to passion communities by life events such as retirement or getting married.
  • People join passion communities to learn from experts who have been there before.
  • Passion communities address an internal need of ours, and we seek them because we want to.

Q5. As an organization, what is important when we want to engage a trigger event community?

  • These communities are on a mission and want to hear from experts who have the solutions they need.
  • These communities have permanent members who will always want to talk about the newest trends and community gossip.
  • We need to always keep up with the current trends and quickly provide
    them to our members.
  • We need to encourage peer-to-peer discussions to let members talk to each other.

Q6. As an organization, what is important when we want to engage a passion community? Check all that apply. (This question has multiple answers)

  • Community members don’t want to talk to each other – they want
    expertise.
  • Members will quickly leave a passion community once they “grow up.”
  • Passion communities are always seeking the newest trends, so we will need to keep up to remain relevant to our members.
  • We need to encourage peer-to-peer discussions to let members talk to each other about trends and important topics.

Quiz 2: Networking & Tracking Assignment

Q1. Did you sign up for the social networking sites like Twitter, LinkedIn, or whatever is appropriate for your country?

What do you think?

Q2. Did you sign up for social tracking sites like is.gd, or whatever is appropriate for your country?

What do you think?
What is Social? Course Review:

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This course is intended for audiences of all experiences who are interested in learning about new skills in a business context; there are no prerequisite courses.

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