Complete Marketing Analytics Foundation Coursera Quiz Answers [2025 Edition]

Get All Modules Marketing Analytics Foundation Coursera Quiz Answers

Module 01: Practice Quiz: Basic Principles of Marketing

Q1. The marketing department…

Answer: Promotes and sells the products a company makes

Explanation: The marketing department’s primary role is to promote and sell a company’s products or services by identifying customer needs, creating awareness, and ensuring the right products reach the right audience.

Q2. True or false: Before anything else, a marketer needs to research and find people who may be interested in buying a product.

Answer: True

Explanation: Identifying a target audience is a foundational step in marketing. Without understanding who the potential customers are, it’s difficult to tailor messages or strategies effectively.

Q3. Next, a marketer needs to… (choose all that apply)

Answer:

Generate a message and story about the product they want to sell
Determine where and how this message should be delivered
Plan out the appropriate next steps for their marketing campaign

Explanation: After identifying potential customers, marketers craft messages and stories to appeal to them, select appropriate channels for delivery, and plan campaigns to guide the customer journey.

Q4. Once a campaign has launched, a marketer needs to

Answer: Optimize and evaluate its effectiveness

Explanation: After launching a campaign, marketers must monitor its performance, gather feedback, and adjust strategies to improve outcomes. Continuous optimization ensures better results over time.

Module 01: Practice Quiz: Uses of Analytics in Marketing

Q1. True or false: When defining a target audience, it’s too early to incorporate analytics.

Answer: False

Explanation: Incorporating analytics from the start helps refine the target audience by using data-driven insights, which can lead to more accurate and effective marketing strategies.

Q2. Choose all that apply: Marketing analytics can be used to

Answer:

Evaluate the effectiveness of a campaign
Plan and forecast a campaign

Explanation: Marketing analytics help assess campaign performance and provide insights for planning and forecasting. However, tasks like designing visuals or finding agencies typically fall outside the scope of analytics.

Q3. The purchase funnel describes the steps users go through when purchasing a product. Which of the following represents the steps as they follow each other in the funnel?

Answer: Awareness, Interest, Decide, Action

Explanation: The purchase funnel outlines the stages a customer goes through: first becoming aware of a product, developing interest, deciding to purchase, and finally taking action.

Module 01: Graded Quiz: Use Cases for Data in Marketing

Q1. When segmenting data collected about people, it’s best…

Answer: To put similar people together into groups and pay attention to the biggest of these groups.

Explanation: Segmenting people into similar groups allows marketers to target campaigns more effectively. Focusing on larger groups ensures efforts reach the most significant portions of the audience.

Q2. True or false: It’s possible to make educated forecasts of potential success on specific platforms based on historical data.

Answer: True

Explanation: Analyzing historical data provides insights into trends and patterns, enabling marketers to predict the success of campaigns on different platforms.

Q3. Jordan is calculating the return on ad spend for an existing marketing campaign. Of the five main use cases for marketing analytics, this is…

Answer: Evaluating effectiveness

Explanation: Calculating return on ad spend assesses how well a campaign is performing, which aligns with evaluating its effectiveness.

Q4. True or false: If an ad isn’t performing as well as expected, it’s a good idea to let it run as long as initially planned to gather that data.

Answer: False

Explanation: If an ad underperforms, it’s better to pause or adjust it to avoid wasting resources and optimize future performance.

Q5. Jordan is reworking the checkout flow on their website to reduce friction. Of the five main use cases for marketing analytics, this is…

Answer: Optimizing sales funnel

Explanation: Improving the checkout process targets the sales funnel stage, aiming to convert more users into buyers by reducing barriers to completing a purchase.

Module 02: Practice Quiz: Understanding Data Marketers Use

Q1. Offline data is…

Answer: Data that is gathered from an offline source

Explanation: Offline data refers to information collected from non-digital sources, such as in-store purchases, paper surveys, or face-to-face interactions.

Q2. Online data can be gathered from (Choose all that apply)

Answer: Social media platforms, Internal website sales data, Analytics dashboards

Explanation: Online data is collected through digital platforms such as social media, internal sales systems, and analytics tools. POS data typically refers to offline retail transactions.

Q3. If your data is sampled, that means…

Answer: It’s a small part of the larger set, meant to represent the whole group.

Explanation: Sampling involves selecting a subset of data from a larger dataset to analyze trends and draw conclusions without processing the entire set.

Q4. First and second party data is. . .

Answer: Information that a customer knowingly offered to a company or one of their partners

Explanation: First-party data is directly collected by a company from its customers, while second-party data comes from trusted partners. Both types involve customer consent.

Q5. True or false: Third party data is just as good as first party data.

Answer: False

Explanation: Third-party data is less reliable and accurate than first-party data since it’s collected from external sources, often without a direct relationship with the customer.

Module 02: Practice Quiz: Data Sources

Q1. A content management system or CMS allows a content publisher to …

Answer: Update and edit the content on a website easily.

Explanation: A CMS simplifies website management, allowing users to modify content without needing to know how to code.

Q2. A web server log generally includes what? (Choose all that apply)

Answer: IP address, Unique identifier, Time and date

Explanation: Web server logs typically capture metadata like the IP address, unique user identifiers, and timestamps of user interactions but do not contain personal information such as names or home addresses.

Q3.A browser cookie is…

Answer: A website-specific piece of formatted text stored in the browser.

Explanation: Cookies store small amounts of data on a user’s device to help websites remember user preferences or track activity.

Q4. Cookies are helpful for a marketing analyst, but they aren’t perfect. Some challenges include:

Answer: All of the above

Explanation: Cookies face limitations: users might switch browsers, block or delete cookies, and they don’t work in mobile apps, reducing their reliability for tracking.

Q5. A tag or a pixel is a…

Answer: Small piece of code that loads when a visitor lands on a site and can track some actions taken on that page.

Explanation: Tags and pixels help marketers track user behaviors, such as page views or clicks, for data collection and analysis.

Q6. True or false: an SDK is a piece of code that can be installed in an application to make certain functions easier.

Answer: True

Explanation: An SDK (Software Development Kit) provides tools and libraries to streamline app development and enhance its functionality.

Q7. An API or Application Programming Interface allows a piece of software to…

Answer: Talk to another piece of software.

Explanation: APIs facilitate communication between different software systems, enabling them to exchange data and functionality.

Module 02: Graded Quiz: Data Sources

Q1. Taylor runs a website that includes a forum. Taylor is interested in seeing what time of day most people are visiting the forum. To do this, they can…

Answer: Check the server logs

Explanation: Server logs track detailed information about website activity, including timestamps of visits, which can help determine peak visit times.

Q2. Taylor is thinking of including a browser cookie on their website, but they know it will have certain limitations, such as: (Choose all that apply)

Answer: The cookie can be manually deleted by a user, The cookie will not work in apps on mobile devices, The cookie will not work across different browsers and devices

Explanation: Cookies face limitations like being device- or browser-specific, not functioning in mobile apps, and being deletable or blocked by users.

Q3. Taylor wants to gain additional information about the people using their website in an unobtrusive way and incorporate Google Analytics. To do this, they can…

Answer: Add a pixel or tag to their site’s code

Explanation: Google Analytics relies on tracking pixels or tags embedded in a website’s code to collect and analyze visitor data.

Q4. True or false: An SDK can allow for monitoring of behavior and actions in a mobile app that wouldn’t normally be visible.

Answer: True

Explanation: An SDK provides tools to track user interactions within a mobile app, offering insights beyond what is typically available without it.

Q5. Taylor is trying to find a way for people to post content from their website onto social media without leaving their site. To do this, they can…

Answer: Incorporate an Application Programming Interface

Explanation: An API can facilitate integration with social media platforms, enabling users to share content directly from the website.

Module 03: Practice Quiz: Analyzing and Categorizing Data

Q1. Google Sheets is free. True or False?

Answer: True

Explanation: Google Sheets is part of Google’s suite of productivity tools, which are available for free to all users with a Google account.

Q2. A cell always displays exactly what is inside of it. True or False?

Answer: False

Explanation: Cells in Google Sheets can display formatted values (like dates, currency, or percentages) or calculated results from formulas, which may differ from the underlying data.

Q3. You can do basic visualizations in Google Sheets. True or False?

Answer: True

Explanation: Google Sheets provides tools for creating basic visualizations, such as bar charts, pie charts, and line graphs, to help represent data graphically.

Q4. How could a visualization help you communicate a subject you have been struggling to explain?

Answer: Visualizations can simplify complex data, making patterns, trends, and outliers more apparent. They turn abstract numbers into easily understandable visuals, aiding in clearer communication and better audience engagement.

Module 03: Practice Quiz: Google Analytics and Web Measurement

Q1. What is the default time frame used for reports in the Google Analytics dashboard?

Answer: 7 Days

Explanation: The default time frame in Google Analytics reports is typically set to the 7 Days, though this can be adjusted according to the user’s needs.

Q2. I would like to learn more about what content on my site is visited most by my users. Which section of the Google Analytics report could help me with that?

Answer: The ‘engagement’ reports under the ‘life cycle’ section

Explanation: The ‘engagement’ section provides detailed insights into how users interact with the site, including which pages are viewed the most.

Q3. Which of the following statements correctly describe the data shown in this Google Analytics dashboard?

Answer:

Over the past 7 days, the total revenue for the Google Merchandise store was $65K. Most new users found the site through organic (non-paid) search. Most people who visited the site were from the US.
The percentage of new users that found the Merchandise store through referrals is higher than the percentage that found the store based on a cost per click (CPC) campaign. In the last 30 mins, the site saw more users from Canada than from any other country outside of the US.

Explanation: These statements are supported by standard metrics provided in Google Analytics, such as revenue, user acquisition channels, and country-based user statistics. The statements are clear and align with the type of data typically shown in reports.

Module 03: Graded Quiz Marketing Measurement and Analytics Tools

Q1. A spreadsheet is valuable to a marketing analyst specifically because it allows you to…

Answer: Collect, sort, filter, and visualize raw data

Explanation: Spreadsheets are powerful tools for data manipulation and analysis, allowing analysts to organize, analyze, and visualize raw data effectively.

Q2. True or false: Spreadsheet calculations are limited to simple arithmetic.

Answer: False

Explanation: Spreadsheets can perform a wide range of calculations, from basic arithmetic to complex statistical and financial models, with the use of formulas and functions.

Q3. Some common data visualization chart types include: (Choose all that apply)

Answer: Bar chart, Line graph

Explanation: Bar charts and line graphs are common types of data visualizations used to display trends, comparisons, and relationships. “Scramble graph” and “Cake chart” are not standard data visualization types.

Q4. A Global Site Tag is a piece of code provided by what analytics tools?

Answer: Google Analytics

Explanation: The Global Site Tag (gtag.js) is provided by Google Analytics and is used to implement tracking on websites.

Q5. True or false: There is only a single web analytics tool available- Google Analytics.

Answer: False

Explanation: There are several web analytics tools available, including Adobe Analytics, Matomo, and others. Google Analytics is one of the most popular, but not the only option.

Q6. CPC stands for what in marketing analytics?

Answer: Cost per click

Explanation: CPC (Cost Per Click) is a metric used in digital advertising that measures the price paid for each click in a pay-per-click (PPC) campaign.

Q7. True or false: Google analytics includes templates that help you analyze data, but allows for little customization.

Answer: False

Explanation: Google Analytics provides templates but also allows significant customization for different data analysis needs, making it flexible for users.

Q8. True or false: Facebook Ads Manager can help you determine what is working with an active advertising campaign.

Answer: True

Explanation: Facebook Ads Manager provides in-depth analytics and reports to evaluate the performance of advertising campaigns, helping marketers understand what is working.

Module 04: Graded Quiz: Data and Privacy

Q1. True or false: The use of advertising to support free or inexpensive content is new in the digital age.

Answer: False

Explanation: The use of advertising to support free or inexpensive content has been around long before the digital age, but it has become more widespread and sophisticated in digital platforms.

Q2. True or false: An ad blocker will stop a site from saving a cookie in a browser.

Answer: False

Explanation: Ad blockers typically block advertisements from being displayed but do not necessarily prevent cookies from being saved. Cookies can still be saved unless the user specifically blocks them in their browser settings.

Q3. On most devices, to change which apps or programs can track your physical location, you can…

Answer: Adjust your device privacy settings

Explanation: Devices typically allow users to control app permissions and location tracking through their privacy settings, enabling them to disable location tracking on an app-by-app basis.

Q4. True or false: an advertisement for a running shoe on a running website is most likely a data-based advertisement

Answer: True

Explanation: This type of advertisement is often data-driven, targeting users who have shown an interest in running or similar topics based on their browsing behavior.

Q5. In the advertising ecosystem, the regulators and gatekeepers include: (Choose all that apply)

Answer: Industry Organizations, Governments, Browsers and Device Platforms

Explanation: Regulators and gatekeepers in advertising include government regulations, industry standards set by organizations, and platforms like browsers and device manufacturers that control the environment where ads are displayed.

Q6. True or false: The GDPR law that regulates the use of consumer data requires that consumers can ask to download the data that was collected about them by websites.

Answer: True

Explanation: The General Data Protection Regulation (GDPR) gives consumers the right to access, download, and request deletion of their personal data collected by websites.

Q7. The advertising industry self-regulates and sets standards internally. One of the most prominent industry groups working on these standards is…

Answer: The Digital Advertising Alliance

Explanation: The Digital Advertising Alliance (DAA) is a leading self-regulatory organization that creates and enforces standards for digital advertising practices, especially regarding privacy.

Q8. Generally, laws written to protect consumer privacy focus on: (Choose all that apply)

Answer: A consumer’s right to opt in or out of data collection, A consumer’s right to remove data that has been collected about them, A consumer’s right to know the data that is being collected about them

Explanation: Privacy laws typically focus on empowering consumers to control their data by providing the right to opt in or out, access information about what is being collected, and request data deletion. However, they generally do not address profiting from data.