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All Weeks Channel Management and Retailing Coursera Quiz Answers
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Channel Management and Retailing Week 1 Quiz Answers
Quiz 1: Module 1: Graded Assessment
Q1. Which channel function does not help to fulfill the completed transactions?
- Financing
- Information
- Physical Distribution
- Risk-taking
Q2. Which of the following sentences defines a ¨Push Strategy¨?
- Manufacturer induces intermediaries to carry, promote and sell the product.
- Both definitions.
- None of them.
- Manufacturer uses several forms of communication to persuade consumers to demand the product.
Q3. Which one of the following is not one of the main steps when designing a distribution model?
- Establish channel objectives.
- Identify channel alternatives.
- Analyze the environment.
- Evaluate the alternatives.
Q4. Which of the following is not a key factor in channel management.
- Train and motivate
- Select
- Evaluate
- Update
Q5. Which of the following is not a critical to ask about market-by-market growth?
- What are our growth priorities?
- How will we enable change?
- Should we follow the strategy of the best performers in the market?
- How will we deliver on our value proposition?
Q6. Which of the following is not a main marketing logistics function?
- Transportation
- Logistic Information Management
- Financing the merchandise
- Inventory Management
Q7. What definition best reflects what a merchant wholesaler does?
- Takes no title of goods and performs only a few functions.
- Takes no title of goods and provides full services.
- Takes title of goods.
- Brings buyers and sellers together and assists in negotiation.
Channel Management and Retailing Week 2 Quiz Answers
Quiz 1: Module 2: Graded Assessment
Q1. Which of the following aspects influences a channel being shorter?
- Complexity of purchase process.
- Simple products
- High population density
Q2. Which of the following is NOT one of the three rules for building a modern retail organization that will support an Omni-channel strategy?
- Go beyond structure.
- Plan medium and long-term.
- Have bold ambitions.
- Be a silo bluster.
Q3. Which one of the following segmentation criteria can you establish to minimize conflict?
- Industry
- Legal procedure
- HR qualification
Q4. Which is one correct definition when describing Trade Marketing?
- Increment the offer from the manufacturer.
- Share costs among players.
- It is a strategic alliance.
Q5. What of the following are trade marketing objectives?
- Enhance logistics.
- Improve Point of Sales (POS) turnover.
- Pricing policy.
Q6. What is one of the main Category Manager (CM) functions?
- Develop strategic plans for a certain product line.
- Manage the relationship with retailers.
- Serve as an “advocate” of the client inside the manufacturer.
Q7. Which of the following is NOT a way retailers can improve their promotion performance and increase their margins on promotions?
- Craft promotion strategies to guide category-level decisions.
- Deploy Big-data analytics to produce actionable recommendations.
- Design a promotion process within the department in charge.
- Build up orgnaizational capabilities to execute promotions.
Q8. What type of channel conflict did Goodyear face when several channels started to sell to the same target market?
- Horizontal
- Vertical
- Multichannel
Q9. The person in charge of a large client is the:
- Key Account Manager
- Neither of these.
- Category Manager
- Both
Channel Management and Retailing Week 3 Quiz Answers
Quiz 1: Module 3: Graded Assessment
Q1. What main activity do retailers NOT provide?
- Keeping bulk.
- Offering services.
- Providing assortment.
- Holding inventory.
Q2. Which of the following is NOT considered an important development that is taking place in retail?
- Globalization
- Age of information
- Evolving role of the Internet
- Technology in Retailing
Q3. Which of the following descriptions of the breadth and depth of an assortment is correct?
- Both of them.
- None of them
- Breadth is the number of different items offered in a merchandise category.
- Depth is the number of merchandise categories a retailer offers.
Q4. What aspects from the consumer experience DOES NOT have a strong impact on brand advocacy?
- Price
- Customer service
- Product satisfaction
- Emotional connection
Q5. Which of the following sentences regarding Sustainable Competitive Advantages (SCA) is right?
- A SCA is replicating and improving a competitor’s advantage, maintaining it over a long period of time.
- For some brands such as ZARA, Distribution and information Systems are one SCA.
- To build a Sustainable Competitive Advantage, retailers usually rely on their single, most competitive approach.
Q6. In which order should the so called “S.T.O.R.E.” five-step approach, to the reassessment of the role of the physical store, be implemented?
- Redesign In-store experience; Maximize the Portfolio; Redefine the Role of the Store; Adjust Categories and Implement across channels.
- Redefine the Role of the Store; Redesign In-store experience; Maximize the Portfolio; Adjust Categories and Implement across channels.
- Redefine the Role of the Store; Adjust Categories; Maximize the Portfolio; Redesign In-store experience and Implement across channels.
- Redesign In-store experience; Maximize the Portfolio; Adjust Categories; Redefine the Role of the Store; and Implement across channels.
Q7. Which is NOT a benefit of Omni-Channel Retailing, especially for the traditional store-based and catalogue retailers when using electronic channels.
- Overcoming the limitations of existing formats
- Expanding markets
- Building a Strategic Advantage
- Becoming a leader
Channel Management and Retailing Week 4 Quiz Answers
Quiz 1: Module 4: Graded Assessment
Q1. Which of the following is NOT a critical companies need to address to achieve customer-management excellence in emerging markets?
- What are our growth priorities?
- How we will maintain our strategy?
- What is our distinctive value proposition?
- How we will deliver our value proposition?
Q2. Which of the following sentences does NOT define Efficient Customer Response (ECR)?
- Work independently.
- Joint initiatives between producers and retailers.
- Increase final customer satisfaction.
- Reduce activities that do not add value in the supply chain.
Q3. Which of the following can retailers NOT be classified by?
- Ownership
- Variety and Assortment
- Communication
- Price
Q4. Which of the following are the main components of a Retail Strategy?
- None of them.
- Target Market and Sustainable Competitive Advantage.
- Target Market and Format/Marketing Mix and Sustainable Competitive Advantage.
- Target Market and Format/Marketing Mix.
Q5. Which is NOT one of the main growth strategies?
- Diversification
- Franchising
- Market Penetration
- Retail Format Development
Q6. Which one is NOT a main characteristics of retailers to exploit international growth opportunities?
- Financial Resources
- Global culture
- Communication Campaign
- Adaptability
Q7. If we talk about entry strategies, which of the following Entry Strategies requires the highest level of investment for the retailer?
- Direct Investment
- Joint Venture (JV)
- Franchising
- Strategic Alliance
Q8. Which of the following Golden Rules for a successful Franchise is the most critical?
- Select the right Product
- Select the right Market
- Select the right Partner
- Select the right Team
Q9. Which of the following definitions is right?
- B&C are existing companies that have added an online site for information or e-commerce.
- C&C is when a company takes orders on the website but have retailers deliver and collect payment.
- Both of them
Q10. Which of the following is NOT a mobile shopping myth?
- It will substitute the rest of retailer’s devices.
- Cool features.
- Driving self-service.
- The App is the answer.
Q11. Which of the following is NOT a reason DATA is becoming a competitive advantage in Future Retailing?
- The need to have a lot of Information
- Loyalty Programs
- Importance of Analytics
- Big Data
Q12. If you are a brand that has already covered the domestic retail market and you are already active in international expansion, what other two growth strategies could you use?
- Retail Format Development and Diversification
- Diversification and Market Expansion
- Retail Format Development and Market Penetration
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