Channel Management and Retailing Coursera Quiz Answers

All Weeks Channel Management and Retailing Coursera Quiz Answers

Channel Management and Retailing Week 1 Quiz Answers

Quiz 1: Module 1: Graded Assessment

Q1. Which channel function does not help to fulfill the completed transactions?

• Financing
• Information
• Physical Distribution
• Risk-taking

Q2. Which of the following sentences defines a ¨Push Strategy¨?

• Manufacturer induces intermediaries to carry, promote and sell the product.
• Both definitions.
• None of them.
• Manufacturer uses several forms of communication to persuade consumers to demand the product.

Q3. Which one of the following is not one of the main steps when designing a distribution model?

• Establish channel objectives.
• Identify channel alternatives.
• Analyze the environment.
• Evaluate the alternatives.

Q4. Which of the following is not a key factor in channel management.

• Train and motivate
• Select
• Evaluate
• Update

Q5. Which of the following is not a critical to ask about market-by-market growth?

• What are our growth priorities?
• How will we enable change?
• Should we follow the strategy of the best performers in the market?
• How will we deliver on our value proposition?

Q6. Which of the following is not a main marketing logistics function?

• Transportation
• Logistic Information Management
• Financing the merchandise
• Inventory Management

Q7. What definition best reflects what a merchant wholesaler does?

• Takes no title of goods and performs only a few functions.
• Takes no title of goods and provides full services.
• Takes title of goods.
• Brings buyers and sellers together and assists in negotiation.

Channel Management and Retailing Week 2 Quiz Answers

Quiz 1: Module 2: Graded Assessment

Q1. Which of the following aspects influences a channel being shorter?

• Complexity of purchase process.
• Simple products
• High population density

Q2. Which of the following is NOT one of the three rules for building a modern retail organization that will support an Omni-channel strategy?

• Go beyond structure.
• Plan medium and long-term.
• Have bold ambitions.
• Be a silo bluster.

Q3. Which one of the following segmentation criteria can you establish to minimize conflict?

• Industry
• Legal procedure
• HR qualification

Q4. Which is one correct definition when describing Trade Marketing?

• Increment the offer from the manufacturer.
• Share costs among players.
• It is a strategic alliance.

Q5. What of the following are trade marketing objectives?

• Enhance logistics.
• Improve Point of Sales (POS) turnover.
• Pricing policy.

Q6. What is one of the main Category Manager (CM) functions?

• Develop strategic plans for a certain product line.
• Manage the relationship with retailers.
• Serve as an “advocate” of the client inside the manufacturer.

Q7. Which of the following is NOT a way retailers can improve their promotion performance and increase their margins on promotions?

• Craft promotion strategies to guide category-level decisions.
• Deploy Big-data analytics to produce actionable recommendations.
• Design a promotion process within the department in charge.
• Build up orgnaizational capabilities to execute promotions.

Q8. What type of channel conflict did Goodyear face when several channels started to sell to the same target market?

• Horizontal
• Vertical
• Multichannel

Q9. The person in charge of a large client is the:

• Key Account Manager
• Neither of these.
• Category Manager
• Both

Channel Management and Retailing Week 3 Quiz Answers

Quiz 1: Module 3: Graded Assessment

Q1. What main activity do retailers NOT provide?

• Keeping bulk.
• Offering services.
• Providing assortment.
• Holding inventory.

Q2. Which of the following is NOT considered an important development that is taking place in retail?

• Globalization
• Age of information
• Evolving role of the Internet
• Technology in Retailing

Q3. Which of the following descriptions of the breadth and depth of an assortment is correct?

• Both of them.
• None of them
• Breadth is the number of different items offered in a merchandise category.
• Depth is the number of merchandise categories a retailer offers.

Q4. What aspects from the consumer experience DOES NOT have a strong impact on brand advocacy?

• Price
• Customer service
• Product satisfaction
• Emotional connection

Q5. Which of the following sentences regarding Sustainable Competitive Advantages (SCA) is right?

• A SCA is replicating and improving a competitor’s advantage, maintaining it over a long period of time.
• For some brands such as ZARA, Distribution and information Systems are one SCA.
• To build a Sustainable Competitive Advantage, retailers usually rely on their single, most competitive approach.

Q6. In which order should the so called “S.T.O.R.E.” five-step approach, to the reassessment of the role of the physical store, be implemented?

• Redesign In-store experience; Maximize the Portfolio; Redefine the Role of the Store; Adjust Categories and Implement across channels.
• Redefine the Role of the Store; Redesign In-store experience; Maximize the Portfolio; Adjust Categories and Implement across channels.
• Redefine the Role of the Store; Adjust Categories; Maximize the Portfolio; Redesign In-store experience and Implement across channels.
• Redesign In-store experience; Maximize the Portfolio; Adjust Categories; Redefine the Role of the Store; and Implement across channels.

Q7. Which is NOT a benefit of Omni-Channel Retailing, especially for the traditional store-based and catalogue retailers when using electronic channels.

• Overcoming the limitations of existing formats
• Expanding markets
• Building a Strategic Advantage
• Becoming a leader

Channel Management and Retailing Week 4 Quiz Answers

Quiz 1: Module 4: Graded Assessment

Q1. Which of the following is NOT a critical companies need to address to achieve customer-management excellence in emerging markets?

• What are our growth priorities?
• How we will maintain our strategy?
• What is our distinctive value proposition?
• How we will deliver our value proposition?

Q2. Which of the following sentences does NOT define Efficient Customer Response (ECR)?

• Work independently.
• Joint initiatives between producers and retailers.
• Increase final customer satisfaction.
• Reduce activities that do not add value in the supply chain.

Q3. Which of the following can retailers NOT be classified by?

• Ownership
• Variety and Assortment
• Communication
• Price

Q4. Which of the following are the main components of a Retail Strategy?

• None of them.
• Target Market and Sustainable Competitive Advantage.
• Target Market and Format/Marketing Mix and Sustainable Competitive Advantage.
• Target Market and Format/Marketing Mix.

Q5. Which is NOT one of the main growth strategies?

• Diversification
• Franchising
• Market Penetration
• Retail Format Development

Q6. Which one is NOT a main characteristics of retailers to exploit international growth opportunities?

• Financial Resources
• Global culture
• Communication Campaign
• Adaptability

Q7. If we talk about entry strategies, which of the following Entry Strategies requires the highest level of investment for the retailer?

• Direct Investment
• Joint Venture (JV)
• Franchising
• Strategic Alliance

Q8. Which of the following Golden Rules for a successful Franchise is the most critical?

• Select the right Product
• Select the right Market
• Select the right Partner
• Select the right Team

Q9. Which of the following definitions is right?

• B&C are existing companies that have added an online site for information or e-commerce.
• C&C is when a company takes orders on the website but have retailers deliver and collect payment.
• Both of them

Q10. Which of the following is NOT a mobile shopping myth?

• It will substitute the rest of retailer’s devices.
• Cool features.
• Driving self-service.
• The App is the answer.

Q11. Which of the following is NOT a reason DATA is becoming a competitive advantage in Future Retailing?

• The need to have a lot of Information
• Loyalty Programs
• Importance of Analytics
• Big Data

Q12. If you are a brand that has already covered the domestic retail market and you are already active in international expansion, what other two growth strategies could you use?

• Retail Format Development and Diversification
• Diversification and Market Expansion
• Retail Format Development and Market Penetration

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