Start the UX Design Process: Empathize, Define, and Ideate Quiz Answers

All Weeks Start the UX Design Process: Empathize, Define, and Ideate Quiz Answers

Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio.

You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.

Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios.

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Start the UX Design Process: Empathize, Define, and Ideate Week 1 Quiz Answers

Q1. What question does foundational research answer, as part of user experience research?

  • What should we build?
  • Did we succeed? 
  • Was it easy to use?
  • How should we build it?

Q2. Why is UX research an important step in the product development lifecycle?

  • It helps bridge the gap between what a business thinks the user needs and what the user actually needs.
  • It allows users to see the development of a product from beginning to end.
  • It prioritizes what a business believes users want from their product.

Q3. What is the goal of post-launch research?

  • Decide how to build the product
  • Inform the team on how a product should be built
  • Define the problems the team needs to create a design solution for
  • Understand how users experienced the product

Test your knowledge on UX research methods Quiz Answers

Q1. Which research method is best suited for the following scenario?

Team Donut is developing an app that allows users to navigate grocery stores and find in-stock items with ease. The demographic of users who use similar applications on the market will influence how Team Donut approaches the app’s interface design. Team Donut would like a large sample size of data.

  • Interviews
  • Journals
  • Surveys
  • Usability studies

Q2. Which of the following are benefits of secondary research?

  • It saves time and money, it’s immediately accessible, and it’s used to back up primary research.
  • It provides information on what users think and why, and allows researchers to ask participants follow-up questions.
  • It provides first-hand user interaction data and in-depth feedback.
  • It provides for in-depth observation of users.

Q3. Qualitative research gathers data by using which of the following methods?

  • Calculating
  • Observing
  • Counting
  • Measuring

Start the UX Design Process: Empathize, Define, and Ideate Weekly Challenge 1 Answers

Q1. UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.

  • True
  • False

Q2. A design team is developing a new product and they want to understand how to build it. Which type of research can best help the team answer their question?

  • Post-launch
  • Foundational
  • Design

Q3. There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?

  • Empathy
  • Pragmatism
  • Collaboration

Q4. Which of the following research methods is defined as an activity where many people are asked the same questions in order to understand what most people think about a product?

  • Usability studies
  • Surveys
  • Journals
  • Articles

Q5. A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?

  • Post-launch research
  • Design research
  • Foundational research

Q6. Which type of bias refers to the ease of remembering the last thing that was heard in an interview or conversation?

  • Recency bias
  • False consensus bias
  • Primacy bias
  • Sunk cost fallacy

Q7. Confirmation bias is defined as looking for evidence to prove a hypothesis you already have. Identify a method that can help overcome confirmation bias.

  • Practice active listening and ask open-ended questions
  • Reflect on our own behaviors
  • Identify and articulate assumptions before interviews or conversations and survey large groups
  • Segment your project into smaller, more manageable phases and outline stopping points

Q8. Consider the following scenario:

The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts, to understand their needs. The research team uses their findings to inform design and marketing decisions.

What type of research is the team conducting? Select all that apply.

  • Qualitative research
  • Secondary research
  • Primary research
  • Quantitative research

Q9. Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?

  • Key performance indicator
  • Surveys
  • Interviews
  • Usability study

Q10. When developing a product, what are the benefits a usability study provides for design teams? Select all that apply.

  • Receive in-depth user feedback about a product
  • Observe firsthand user interactions with a product
  • Inexpensive to conduct
  • Shows how users actually interact with a product in real life

Q11. When developing a product, what benefits does interview research provide for design teams? Select all that apply.

  • Understand what users think and why
  • Uncover the preferences of a large group of users
  • Ask follow-up questions about the user’s experience
  • Observe how users interact with a product

Q12. Consider the following scenario:

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users’ experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content.

How can the researcher avoid the impact of confirmation bias? Select all that apply.

  • Interview a large group of users with diverse perspectives
  • Hire an outside research team to conduct the interviews
  • Conduct interviews several times in the product development lifecycle
  • Ask open-ended questions and actively listen to respondents

Start the UX Design Process: Empathize, Define, and Ideate Week 2 Quiz Answers

Test your knowledge on user pain points Quiz Answers

Q1. Which of the following is an example of a pain point? Select all that apply.

  • Struggling to read the small text in an app.
  • Receiving an update via email about a product’s availability
  • Unresponsive touch screen options
  • Discovering the chat function on a site is switched off during the posted hours of operation.

Q2. How can an empathy map help UX designers understand a user’s perspective?

  • It can help UX designers assume what users want.
  • It can convey to UX designers what users think, say, feel, and do regarding their experience with a prototype.
  • It can help UX designers market a product to a different group of users
  • It can help UX designers solve problems they think users have.

Q3. Which of the following is an example of a process pain point?

  • User encounters a website navigation link they cannot select or click
  • User is unable to find answers to a question on their own
  • User faces difficulty adding an item to an online shopping cart
  • User encounters a paywall pop-up in the middle of a digital article

Q4. Most pain points fall into one of four categories: product, financial, process, or support.

  • True
  • False

Start the UX Design Process: Empathize, Define, and Ideate Week 4 Quiz Answers

Test your knowledge on how psychology and human factors influence design Quiz Answers

Q1. What are some common human factors that influence design? Select all that apply

  • Income
  • Prejudice
  • Impatience
  • Misjudgment
  • Fear

Q2. Consider the psychological concepts explored in this lesson. Which of the following is an example of a mental model?

  • Parking a car in a garage
  • Using a key to turn the ignition of a car to start it
  • Driving a car

Q3. Fill in the blank: You test a new children’s game with a group of users. Some are able to reach the end of the game, while others quit after a few turns. The children who are able to finish the game enjoy the experience because of the positive _____.

  • value proposition
  • human factor
  • feedback loop
  • reinforcement

Start the UX Design Process: Empathize, Define, and Ideate Weekly Challenge 4 Answers

Q1. What is the key attribute of a strong problem statement?

  • Human-centered
  • Design-focused
  • Open-ended
  • Action-oriented

Q2. A problem statement follows a simple formula. It starts with the name of the user, a short description of the user’s characteristics, and which of the following components? Select all that apply.

  • Description of the user’s need
  • Outline of the user’s experience with the design
  • Summary of the user’s demographic profile
  • Explanation of why the user has the need

Q3. Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

  • Define deliverables
  • Set benchmarks for success
  • Understand constraints
  • Identify target users

Q4. After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best-educated guess on what the solution to the design problem might be.

  • True
  • False

Q5. In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. These questions allow designers to address a problem from what perspective?

  • The design team’s perspective
  • The problem’s perspective
  • The user’s perspective
  • The developer’s perspective

Q6. In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “where” question?

  • Where does the user go after they experience the problem?
  • Where is the product that the user frequently uses located?
  • Where does the user want to be when they experience the problem?
  • Where is the user when they are using the product?

Q7. Which of the five “w” questions (who, what, when, where, or why) is missing from the following problem statement?

An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

  • When
  • Where
  • Why
  • What
  • Who

Q8. Imagine that a designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users’ pain points. Which value proposition research question does this answer?

  • Why should the user care?
  • What target users should the design consider?
  • What features should the product include?
  • What does the product do?

Q9. Consider the following scenario:

A designer starts to develop the value proposition for their new mobile photo app. First, they create a list of the product’s features and benefits. Second, they explain the value of the product. They identify that their main feature—free unlimited photo storage—resolves the major pain point for users. They pair a user persona with this value proposition and determine that it delivers real value.

What is the next step the designer needs to take to develop a value proposition?

  • Revise user personas based on the value proposition
  • Release a beta version of the app to collect user feedback
  • Review the official value proposition list
  • Begin market research to set a product price

Q10. A designer reaches the final stage of building value propositions. They review their official value proposition list. Using this list, how can they make sure their product stands out from the competition? Select all that apply.

  • Remove value propositions that are offered by competitors
  • Identify their product’s unique value propositions
  • Create new value propositions to align with the competitor’s product
  • Schedule a round of user research to validate their value propositions
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