Conduct UX Research and Test Early Concepts Coursera Quiz Answers

Conduct UX Research and Test Early Concepts Week 1 Quiz Answers

Optional – Test your knowledge of prior concepts Quiz Answers

Q1. What are some key benefits of considering accessibility in UX design? Select all that apply.

• Addresses a11y ideas
• Ensures underrepresented and excluded groups are taken into account
• Addresses societal structures and products rather than a person’s ability
• Creates solutions that often help everyone

Q2. Which phase of the design sprint helps the team find solutions to build on?

• Test
• Decide
• Prototype
• Ideate
• Understand

Q3. What can a researcher learn when they properly empathize with users during user research?

• The hopes, dreams, and assumptions of their users
• The wants, desires, and fears of their users
• The needs, behaviors, and motivations of their users
• The opinions, feelings, and biases of their users

Q4. Which of the following are examples of pain points?

• Being asked to submit credit card information when no payment is required
• Completing the checkout process for a food delivery app
• Receiving the same response to three different questions from an automated chatbot
• Struggling to interact with a button on a mobile app’s homepage because it’s extremely small

Q5. You are designing a life-coaching app for people between the ages of 21 and 30. After conducting research with a diverse set of users, you discover that established professionals are three times more likely to use life-coaching services than those at the beginning of their careers. Which of the following is an example of a complete user persona for your user group?

• Rita Dieguez, a 24-year-old who identifies as non-binary from Manaus, Brazil.
• Nistha Dube, a 29-year-old engineer and foodie from Chennai, India, who makes viral cooking videos on the weekends. Nistha has been thinking about how to balance their career and their passion for food, but they also want to make more time for their mental health in their schedule.
• Michael Embery, a 22-year-old from Indianapolis, Indiana who has a busy work schedule.
• Liz Fontaine, a 27-year-old veterinarian who enjoys video games

Q6. Which of the following user stories is complete?

• As a scientist, I want access to my colleagues’ published research.
• As a yoga instructor, I want to create a consistent class schedule so that my clients know how to confidently plan their weekly exercise.
• As a chef, I want access to the freshest ingredients and the highest-quality cooking utensils.
• I want a bookshelf so I have somewhere to store my book collection.

Q7. Fill in the blank: Designing products with accessibility and inclusivity in mind ensures that you _____.

• focus on creating one solution for as many people as possible
• create an identical experience for all users
• create a different solution for every single user.
• include solutions that benefit specific individuals, which improves the user experience for all users.

Q8. Which of the following is a complete problem statement?

• Bella is a dance choreographer who needs to create a practice video because some of their students have school during the day and can’t attend lessons in person.
• Angelo needs a toolbox and shingles to fix the leak in their roof.
• Hakim is an accountant who needs to collect expense reports from their coworkers.
• Akiko is a construction consultant who is building a skyscraper.

Q9. Identify the steps of the ideation process in the correct order.

• Documenting ideas, brainstorming, focusing on quantity, questioning obvious solutions, gathering a diverse team, and evaluating the ideas.
• Brainstorming, documenting ideas, focusing on quantity, gathering a diverse team, questioning obvious solutions, and evaluating the ideas.
• Gathering a diverse team, brainstorming, documenting ideas, questioning obvious solutions, focusing on quantity, and evaluating the ideas.

Q10. You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?

• Contact each company directly
• Create a marketing plan
• Conduct informal research online
• Conduct a competitive audit

Q11. Which of the following scenarios would be most appropriate to use a close-up storyboard?

• You begin creating a new finance management app. You need to demonstrate when and how a user might interact with it during a normal work day.
• You create an app that connects people who are interested in gardening via a social forum. You want to implement an inbox feature and test whether or not users find it easy to use.
• You are in the middle of the design process for a grocery delivery app. You want to pitch some ideas to the team about how the user could use it and benefit from it.

Q12. Which of the following UX tools and processes demonstrate the basic structure and layout of a design without including specific visual details?

• Wireframes
• High-fidelity designs
• Low-fidelity designs
• Ideation exercises

Q13. You are working on an app that connects users to tree removal services in their local area. You have already created paper wireframes and now it’s time to build the design on the computer. What is the next step?

• Create digital wireframes
• Create a low-fidelity prototype
• Create high-fidelity mockups
• Create a high-fidelity prototype

Q14. How is a prototype different from a wireframe?

• A prototype is a single screen that shows all the details that will go into a final design. A wireframe is a set of interactive design solutions made up of many prototypes and demonstrates how the entire design works.
• Wireframes and prototypes are both interactive representations of how a design works.
• A wireframe is an interactive representation of a complete design solution that shows stakeholders how it will work. A prototype is a single screen with basic elements that establish the structure of a page.
• A prototype is an interactive representation of a complete design solution that shows stakeholders how it will work. A wireframe is a single screen with basic elements that establish the structure of a page.

Q15. Identify the benefit of using paper prototypes in the design process.

• Paper prototypes require large amounts of time and resources to produce
• Paper prototypes are inexpensive and convey complex visual details
• Paper prototypes are polished and represent a final design solution
• Paper prototypes allow rapid iterations and require low commitment

Q16. Fill in the blank: _____ is the collection of attitudes and stereotypes we associate to people without our conscious knowledge.

• Primacy bias
• Implicit bias
• Recency bias
• Sunk cost fallacy

Test your knowledge on UX research plans Quiz Answers

Q1. Fill in the blank: Best practices for writing research questions include questions that are _____. Select all that apply.

• neutral
• broad
• actionable
• specific

Q2. Imagine you are preparing research questions for a fitness tracker design. Which of the following questions applies in a qualitative research method?

• How often did the user access the app while walking?
• How many miles did a user typically walk in a week?
• How many times did the user access the app per day?
• How easy was it for users to access the app while walking?

Q3. A research team measured the results of their fitness app prototype and found 40% of users completed all of the sign-up tasks. Which key performance indicator (KPI) demonstrates this measurement?

• Time on task
• Conversion rate
• User error rate
• Drop off rate

Q4. You want to quantifiably measure how well users completed tasks for your design prototype by asking users to complete a questionnaire that measures usability. Which KPI should you use?

• Use of navigation vs. search
• User error rate
• Conversion rate
• System Usability Scale

Test your knowledge on UX research participants and scripts Quiz Answers

Q1. Why is it important to engage participants with diverse perspectives and abilities in a usability study? Select all that apply.

• To identify a key user group to engage in future usability research studies
• To avoid sample bias for selected groups
• To investigate how people with disabilities interact with the product
• To include participants with characteristics outside of the desired characteristics

Q2. Imagine you are developing a script for an upcoming usability study. Which of the following should you do in the introduction?

• Assign participants usability tasks
• Ask participants clarifying questions
• Remind participants there are no right or wrong answers
• Remind participants to save their questions until the end

Q3. Which of the following example script questions explicitly encourages elaboration?

• Was the activity easy to complete?
• Can you share why that activity was difficult for you?
• How many attempts did you take to complete the activity?

Test your knowledge on user data and privacy Quiz Answers

Q1. As a designer, respecting user privacy and securing user data is the right thing to do. Why is it important to protect user privacy? Select all that apply.

• Protects a company’s brand
• Reduces the risk of hacking
• Complies with confidentiality laws and ethics
• Ensures the project’s success

Q2. You are conducting research for a design project and need to collect user data for your study. What can you do to make sure privacy and security are part of your UX design and research practices?1 point

• Store participants’ data on local servers rather than cloud storage sites
• Get consent from participants after you collect their data
• Collect as much data from participants as possible to use in your future usability studies
• Provide details about how you plan to use participants’ information and protect their privacy

Q3. What is considered personally identifiable information (PII) ? Select all that apply.

• Personal preferences
• Phone number
• Name
• Email address

Q4. What three main concerns should you consider for the safety of research data?

• Data storage
• Data retention
• Data recording
• Data de-identification

Conduct UX Research and Test Early Concepts Week 2 Quiz Answers

Test your knowledge on the importance of usability studies Quiz Answers

Q1. Why are usability studies important for UX research?

• They allow designers a final opportunity to get user feedback before production.
• They solicit positive feedback from users.
• They provide user feedback that helps the design team make improvements to the user experience.

Q2. In unmoderated usability studies, participants test out the prototypes without human guidance. What are some benefits of an unmoderated usability study? Select all that apply.

• Participants complete the tasks on their own time and in their own space.
• Participants operate the product in a real-world environment.
• Participants may feel more comfortable giving feedback without others around.
• Participants remain fully engaged as they complete the activities.

Q3. Which of the following is a limitation of a moderated usability study?

• The moderator can build rapport with participants.
• The moderator can influence participants.
• The moderator can follow up in real time.
• The moderator guides the participant through the study.

Test your knowledge on usability study best practices Quiz Answers

Q1. When conducting a usability study for a UX design prototype, what are some components that should be included? Select all that apply.

• Assumptions of participant reactions
• List of tasks for participants to complete
• Follow-up prompts or questions for participants
• Sufficient sample of participants

Q2. A UX team is building an app for a pharmacy pick-up service. They want to test a prototype in an unmoderated usability study. What should the researcher pay attention to while viewing the video of the participants?

• How well the app performed for the users who successfully completed each task
• How the app’s code was written
• How each user responds to the tasks they are asked to perform
• How the app looks in the video

Q3. During a moderated usability study, what techniques should you employ to effectively communicate with participants?

• Ask open-ended questions
• Expand participant feedback with follow-up questions
• Ask leading questions
• Repeat participant feedback for clarity

Test your knowledge on potential biases during interview moderation Quiz Answers

Q1. A UX researcher is conducting a usability study for a banking app. Some of the participants include people over the age of 60. The researcher assumes the participants will have difficulty using some of the app’s features due to their age. What type of bias is the researcher displaying?

• Serial position effect
• Friendliness bias
• Implicit bias
• Social desirability bias

Q2. At the beginning of a usability study, the moderator establishes a very strong rapport with the participants. As a result, the participants provide only positive feedback on the design prototype. What type of bias are the study participants displaying?

• Implicit bias
• Friendliness bias
• Serial position effect

Q3. A designer conducts a usability study to get feedback on a map feature for a delivery app. One of the interview questions asks, “Did you like using the map feature to track your deliveries?” Which type of bias may occur if participants provide only favorable feedback?

• Serial position effect
• Implicit bias
• Social desirability bias

Test your knowledge on bias during interviews Qui Answers

Q1. Which of the following is a good example of an open-ended interview question?

• Would you recommend this product to a friend?
• Was the product easy to use?
• Did you enjoy the designs?
• What tasks were difficult to understand or accomplish, and why?

Q2. Implicit bias is the tendency for people to answer questions in a way that will be viewed favorably by others.

• True
• False

Q3. Fill in the blank: To reduce the chance of designer biases leading you down the wrong path, you should define the _____ criteria  before conducting interviews.

• digital
• design
• research
• fidelity

Conduct UX Research and Test Early Concepts Week 3 Quiz Answers

Test your knowledge on synthesizing data into insights Quiz Answers

Q1. Fill in the blank: Researchers need to transition data they receive from observations to insights. To do this, they first need to _____ all the data from the usability study in one place.

• categorize
• analyze
• organize
• gather

Q2. Once researchers identify common themes in the data, what is the next step?

• Develop a hypothesis for a product improvement based on each theme.
• Write an insight that tells the design team how to improve the product based on each theme.
• Identify outliers and compare them to the common themes.
• Create an affinity diagram to organize the data for each theme.

Q3. When UX designers synthesize data, what are they doing? Select all that apply.

• Understanding methods of data collection
• Evolving their understanding of user problems
• Collecting assumptions about users
• Combining ideas to draw conclusions

Q4. What is the difference between traditional and field research?

• Traditional research focuses on collecting first-hand observations, while field research prioritizes data collection.
• Field research focuses on collecting first-hand observations, while traditional research concentrates on compiling data.
• Traditional research focuses on defining trends in the marketplace, while field research collects data on those trends.
• Field research focuses on quality checking potential design features, while traditional research observes them.

Test your knowledge on strong insights Quiz Answers

Q1. Which of the following are qualities of strong insights? Select all that apply.

• Increase empathy for the user experience
• Easy to understand
• List observations
• Inspire direct action
• Answer research questions

Q2. A designer is gathering insights from a recent usability study for a new website design. Which of the following insights is grounded in real data?

• Most users successfully created a user account using the icon at the top of the page.
• Most users made the moderator feel happy about the study’s outcome by providing only positive feedback.
• Users typically can find the home page of a website.
• Users should be able to create a user account by scrolling to the account creation link.

Q3. Consider the following scenario: 

A team is developing an online service that allows users to rent out tricycles in major cities, and they want to know how to improve the user experience. They conduct a usability study and discover that users like the idea of renting a tricycle. However, users find it inconvenient that the service is only accessible on desktop computers. Users say that if they were wandering the city, it would be nice to go to a storefront or kiosk for checkout. 

Based on this scenario, which of the following is considered a strong insight?

• Users want the added option of renting tricycles at a physical location
• Users like that the app allows tricycle rentals.
• Users think that it is inconvenient that they can only rent tricycles.
• Users want more convenient features.

Q4. How do strong insights relate to a research question? 

• They answer the research question
• They refute the research question
• They suggest an alternative research question
• They allow researchers to change the research question

Conduct UX Research and Test Early Concepts Week 4 Quiz Answers

Test your knowledge on presenting research insights Quiz Answers

Q1. Which of the following are best practices to deliver persuasive presentations? Select all that apply.

• Use a conversational tone
• Avoid pauses
• Make eye contact
• Incorporate stories
• Be concise

Q2. Imagine that you have organized insights from a usability study led by your design team. Now, you want to create a presentation to share with your stakeholders. Identify the sections you should use to organize the slides. Select all that apply.

• Insights and recommendations
• Themes
• Appendix
• Participant profiles
• Study details

Q3. When creating deliverables to share insights with stakeholders, what tool helps designers develop some of the content for presentations or reports?

• Wireframe
• Prototype
• Research plan
• Affinity diagram

Additional Questions from this Course

Q1. What is the goal of UX research?

• Defining the outcome of the design solution
• Understanding what the business wants
• Projecting the success of a product
• Prioritizing the user

Q2. A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

• Scientific
• Design
• Post-launch

Q3. There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation

• Pragmatism
• Collaboration
• Empathy

Q4. Which of the following is a primary UX research method?

• Journals
• Interviews
• Articles
• Books

Q5. A design team is looking to build an application for mobile users who own cats. They did research and decided to build a cat sitting app to address a gap in the market. The design team needs to know how they should build the app. At this stage, what kind of research in the product development lifecycle should they employ?

• Post-launch research
• Design research
• Foundational research

Q6. Which type of bias is an overestimation of the number of people who will agree with an idea or design?

• Confirmation bias
• Sunk cost fallacy
• False consensus bias
• Primacy bias

Q7. The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.

• Identify and articulate assumptions before interviews or conversations and survey large groups
• Practice active listening and ask open-ended questions
• Reflect on our own behaviors
• Take detailed notes or recordings and interview each participant the same way

Q8. Consider the following scenario:

A: After launching their mobile app, a design team learns that users are experiencing glitches with the product. To solve the problem, the design and engineering teams collaborate to release a software update. Now, they want to understand if this changed user engagement with the app. They collect data on the monthly install rate, uninstall rate, and download count. They compare the data.

What type of research is the team conducting?

• Qualitative research
• Quantitative research
• Survey research
• Secondary research

Q9. Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?

• Interviews
• Usability study
• Key performance indicator
• Surveys

Q10. Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?

• Exams
• Interviews
• Usability study
• Surveys

Q11. A design team decides to conduct interviews to learn more about users’ experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply.

• Interviews collect information from only a small sample of users
• Interviews require a significant investment of time and money
• Designers need to identify a large group of potential respondents
• Designers can only ask about how easy it is to use a product

Q12. Consider the following scenario:

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users’ experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content.

How can the researcher avoid the impact of confirmation bias? Select all that apply.

• Conduct interviews several times in the product development lifecycle
• Interview a large group of users with diverse perspectives
• Ask open-ended questions and actively listen to respondents
• Hire an outside research team to conduct the interviews

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