Conduct UX Research and Test Early Concepts Coursera Quiz Answers

Welcome to your comprehensive guide for Conduct UX Research and Test Early Concepts coursera quiz answers! Whether you’re completing practice quizzes to refine your understanding or preparing for graded quizzes to test your knowledge, this guide is here to help.

Covering all course modules, this resource will help you master user research techniques, usability testing, and gathering actionable insights to improve your early design concepts.

Conduct UX Research and Test Early Concepts Quiz Answers – Practice & Graded Quizzes for All Modules

Conduct UX Research and Test Early Concepts Module 01 Quiz Answers

Test your knowledge on UX research plans Quiz Answers

Q1. Fill in the blank: Best practices for writing research questions include questions that are _____.

Correct Answers:

Specific
Neutral
Actionable

Explanation: Research questions should be clear, unbiased, and designed to lead to actionable insights. Broad questions are less effective in guiding specific research.

Q2. Which of the following questions applies in a qualitative research method for a fitness tracker design?

Correct Answer: How easy was it for users to access the app while walking?

Explanation: Qualitative research focuses on user experiences, feelings, and opinions, which are best captured through open-ended questions like this one.

Q3. Which key performance indicator (KPI) demonstrates the measurement of 40% of users completing all sign-up tasks?

Correct Answer: Conversion rate

Explanation: Conversion rate measures the percentage of users who complete a desired action, such as signing up.

Q4. Which KPI should you use to measure usability by asking users to complete a questionnaire?

Correct Answer: System Usability Scale

Explanation: The System Usability Scale (SUS) is a standardized questionnaire that evaluates usability by quantifying user feedback.

Test your knowledge on UX research participants and scripts Quiz Answers

Q1. Why is it important to engage participants with diverse perspectives and abilities in a usability study?

Correct Answers:

To investigate how people with disabilities interact with the product
To avoid sample bias for selected groups

Explanation: Engaging participants with diverse abilities ensures a more comprehensive understanding of how the product works for various users and helps to avoid biased findings that may only reflect the experience of a homogeneous group.

Q2. Imagine you are developing a script for an upcoming usability study. Which of the following should you do in the introduction?

Correct Answer: Remind participants there are no right or wrong answers

Explanation: This reassures participants that their feedback is valuable, no matter how they respond, and encourages openness without fear of making mistakes.

Q3. Which of the following example script questions explicitly encourages elaboration?

Correct Answer: Can you share why that activity was difficult for you?

Explanation: This question explicitly invites the participant to explain their experience, providing deeper insights into the difficulties they faced.

Test your knowledge on user data and privacy Quiz Answers

Q1. Why is it important to protect user privacy?

Correct Answers:

Complies with confidentiality laws and ethics
Protects a company’s brand
Reduces the risk of hacking

Explanation: Protecting user privacy is not only an ethical responsibility but also essential for complying with legal standards, safeguarding the company’s reputation, and reducing security risks.

Q2. What can you do to make sure privacy and security are part of your UX design and research practices?

Correct Answer: Provide details about how you plan to use participants’ information and protect their privacy

Explanation: Transparency in how user data will be used and protected is crucial for maintaining trust and ensuring compliance with privacy standards.

Q3. What is considered personally identifiable information (PII)?

Correct Answers:

Name
Email address
Phone number

Explanation: Personally identifiable information includes details like names, email addresses, and phone numbers, which can be used to identify an individual. Personal preferences are generally not considered PII unless they can directly identify an individual.

Q4. What three main concerns should you consider for the safety of research data?

Correct Answers:

Data de-identification
Data retention
Data storage

Explanation: De-identification ensures privacy, data retention addresses how long data is kept, and secure data storage prevents unauthorized access.

Conduct UX Research and Test Early Concepts Module 01 challenge Quiz Answers

Q1. Why is it important to engage participants with diverse perspectives and abilities in a usability study?

Correct Answers:

To investigate how people with disabilities interact with the product
To avoid sample bias for selected groups

Explanation: Engaging diverse participants ensures that the product is accessible and usable by people from different backgrounds and abilities, and helps avoid biases that may arise from testing with a non-representative group.

Q2. Imagine you are developing a script for an upcoming usability study. Which of the following should you do in the introduction?

Correct Answer: Remind participants there are no right or wrong answers

Explanation: This reassures participants that their feedback is valuable, and they are not expected to give the “right” answer but rather share their authentic experiences.

Q3. Which of the following example script questions explicitly encourages elaboration?

Correct Answer: Can you share why that activity was difficult for you?

Explanation: This open-ended question invites participants to provide more detailed insights into their experience, which is valuable for understanding the reasons behind difficulties.

Q4. Why is it important to protect user privacy?

Correct Answers:

Complies with confidentiality laws and ethics
Protects a company’s brand
Reduces the risk of hacking

Explanation: User privacy is vital not only for ethical and legal reasons but also for maintaining a trustworthy relationship with users and protecting the company from security breaches.

Q5. What can you do to make sure privacy and security are part of your UX design and research practices?

Correct Answer: Provide details about how you plan to use participants’ information and protect their privacy

Explanation: Transparency about how participants’ data will be used and how their privacy will be protected is key to maintaining trust and meeting legal requirements.

Q6. What is considered personally identifiable information (PII)?

Correct Answers:

Name
Email address
Phone number

Explanation: PII includes any information that can be used to identify an individual, such as names, contact details, etc.

Q7. What three main concerns should you consider for the safety of research data?

Correct Answers:

Data de-identification
Data retention
Data storage

Explanation: De-identifying data, properly retaining it for only as long as necessary, and securely storing it are essential to protect participants’ privacy.

Q8. Why is it important to conduct a usability study?

Correct Answers:

It helps uncover problems and design opportunities.
It adds realistic context to the design process.

Explanation: Usability studies provide valuable insights into user problems and opportunities for design improvements, as well as adding real-world context to the design process.

Q9. What information will a usability study provide?

Correct Answer: It will assess how easy it is for users to complete core tasks in your design.

Explanation: Usability studies focus on evaluating how effectively users can complete tasks in the design, which directly informs design improvements.

Q10. What is the best way to explain KPIs to a client?

Correct Answer: KPIs are critical measures of progress toward an end goal.

Explanation: KPIs provide measurable data that track progress toward achieving a specific goal, helping gauge the success of the design.

Conduct UX Research and Test Early Concepts Module 02 Quiz Answers

Test your knowledge on the importance of usability studies Quiz Answers

Q1. Why are usability studies important for UX research?

Correct Answer: They provide user feedback that helps the design team make improvements to the user experience.

Explanation: Usability studies are crucial as they help identify issues users face with the design, offering insights to make improvements for a better user experience.

Q2. In unmoderated usability studies, participants test out the prototypes without human guidance. What are some benefits of an unmoderated usability study?

Correct Answers:

Participants complete the tasks on their own time and in their own space.
Participants operate the product in a real-world environment.
Participants may feel more comfortable giving feedback without others around.

Explanation: Unmoderated usability studies allow for flexibility as participants complete tasks on their own time and in their environment, often leading to more natural, unbiased feedback.

Q3. Which of the following is a limitation of a moderated usability study?

Correct Answer: The moderator can influence participants.

Explanation: In moderated usability studies, the moderator’s presence and guidance can influence how participants behave or respond, potentially affecting the authenticity of the feedback.

Test your knowledge on usability study best practices Quiz Answers

Q1. When conducting a usability study for a UX design prototype, what are some components that should be included?

Correct Answers:

List of tasks for participants to complete
Follow-up prompts or questions for participants
Sufficient sample of participants

Explanation: A usability study requires a clear list of tasks for participants to complete, follow-up questions to gain deeper insights, and a sufficient number of participants to ensure meaningful results.

Q2. A UX team is building an app for a pharmacy pick-up service. They want to test a prototype in an unmoderated usability study. What should the researcher pay attention to while viewing the video of the participants?

Correct Answer: How each user responds to the tasks they are asked to perform

Explanation: In an unmoderated usability study, the researcher should focus on how the users interact with the tasks, as this will provide insight into the user experience and any issues they face.

Q3. During a moderated usability study, what techniques should you employ to effectively communicate with participants?

Correct Answers:

Expand participant feedback with follow-up questions
Ask open-ended questions
Repeat participant feedback for clarity

Explanation: Using open-ended questions and follow-up prompts helps gather detailed feedback. Repeating participant feedback ensures clarity and helps participants expand on their responses.

Test your knowledge on potential biases during interview moderation Quiz Answers

Q1. A UX researcher is conducting a usability study for a banking app. Some of the participants include people over the age of 60. The researcher assumes the participants will have difficulty using some of the app’s features due to their age. What type of bias is the researcher displaying?

Correct Answer: Implicit bias

Explanation: Implicit bias occurs when a person unknowingly holds assumptions about a group, in this case, about older users and their ability to interact with the app. These biases can impact the design and research process without conscious awareness.

Q2. At the beginning of a usability study, the moderator establishes a very strong rapport with the participants. As a result, the participants provide only positive feedback on the design prototype. What type of bias are the study participants displaying?

Correct Answer: Friendliness bias

Explanation: Friendliness bias occurs when participants give overly positive feedback because they want to please the researcher or moderator, especially after a strong rapport is established.

Q3. A designer conducts a usability study to get feedback on a map feature for a delivery app. One of the interview questions asks, “Did you like using the map feature to track your deliveries?” Which type of bias may occur if participants provide only favorable feedback?

Correct Answer: Social desirability bias

Explanation: Social desirability bias happens when participants give answers they think the researcher wants to hear, rather than expressing their true feelings, in this case, due to the phrasing of the question.

Test your knowledge on bias during interviews Quiz Answers

Q1. Which of the following is a good example of an open-ended interview question?

Correct Answer: What tasks were difficult to understand or accomplish, and why?

Explanation: Open-ended questions encourage detailed, thoughtful responses and provide richer insights. This question asks for elaboration and allows the participant to share their experiences, making it an ideal example of an open-ended interview question.

Q2. Implicit bias is the tendency for people to answer questions in a way that will be viewed favorably by others.

Correct Answer: False

Explanation: Implicit bias refers to unconscious attitudes or stereotypes that affect decisions and actions. The definition in the statement describes social desirability bias, not implicit bias. Social desirability bias is the tendency to answer questions in a way that will be viewed favorably by others.

Q3. Fill in the blank: To reduce the chance of designer biases leading you down the wrong path, you should define the _____ criteria before conducting interviews.

Correct Answer: research

Explanation: Defining the research criteria ensures that the focus remains on understanding the users’ needs and behaviors, reducing the chance of biases affecting the study. This helps maintain objectivity throughout the interview process.

Conduct UX Research and Test Early Concepts Module 02 Challenge Quiz Answers

Q1. When are common times in a product’s lifecycle for usability studies to be conducted?

Correct Answers:

When you have an interactive prototype, which will give the design team insight on what needs to be revised or added before the product launches
For concept testing, when you have an early idea, like a low-fidelity prototype that is only somewhat interactive
When the product is complete, which allows you to change a feature or test if the product is usable with a specific group of people

Explanation: Usability studies are critical at various points in the product lifecycle, especially when there is an interactive prototype, early concept designs, and even after the product is complete to assess its usability and identify areas for improvement.

Q2. What does “unmoderated” mean in the context of a usability study?

Correct Answers:

Participants test out the prototypes without human guidance.
The study is usually recorded on video, and the UX team reviews the video footage after the study.

Explanation: In an unmoderated usability study, participants interact with the prototype independently, without a facilitator guiding them. The study is typically recorded for later analysis, allowing the UX team to review the participant’s interactions and feedback.

Q3. What should your mood and demeanor be during a moderated usability study?

Correct Answer: Neutral, so you do not influence or bias participants

Explanation: During a moderated usability study, the moderator should remain neutral to avoid influencing participants’ feedback. The goal is to collect unbiased insights into how users interact with the prototype.

Q4. What is an example of an open-ended question in a usability study?

Correct Answer: What are your thoughts on the navigation?

Explanation: Open-ended questions encourage participants to provide detailed feedback. “What are your thoughts on the navigation?” invites the participant to elaborate on their experience, while other questions only prompt simple yes/no or factual answers.

Q5. What biases might you have that could impact the usability study?

Correct Answers:

Self-serving bias
Implicit or unconscious bias
Friendliness bias

Explanation: Self-serving bias, implicit bias, and friendliness bias can all affect how data is interpreted or how participants behave in the study. Recognizing these biases and working to mitigate them ensures more accurate and reliable feedback.

Q6. What can you do to help reduce bias during a usability study?

Correct Answers:

Phrase questions in a way that allows for a diversity of responses.
Ensure the usability study participants represent your key user group as well as user groups that are often marginalized.
Define the research criteria before the study begins.

Explanation: Reducing bias involves asking questions neutrally, selecting diverse participants, and establishing clear criteria to guide the study. This helps ensure that the results are not skewed by biases and that they accurately reflect the user experience.

Q7. Why is it useful to take notes during a usability study, even if it is being recorded?

Correct Answers:

Note-taking allows a UX designer to identify parts of the study at which participants have differing tones and emotions.
Note-taking allows a UX designer to capture additional thoughts during the usability study.

Explanation: Note-taking during a usability study helps capture the participants’ emotional reactions, body language, and additional observations that might not be as clear in the video footage. It also allows designers to quickly identify important moments that might need further attention.

Q8. Which category in the spreadsheet would you place navigation insights under?

Correct Answer: Click path

Explanation: Navigation insights, such as the sequence of clicks and paths users take through the interface, would be categorized under “click path” to document how users interact with the design.

Q9. What are limitations of an unmoderated usability study?

Correct Answers:

Participants get a list of fixed questions and tasks, but if they have issues or need technical assistance, there’s often no one to help them.
There is little to no control over the environment to ensure the participant’s full attention is focused on the key activities in the study.

Explanation: In unmoderated usability studies, there is no facilitator present to assist users if they encounter difficulties, and the lack of control over the environment can lead to distractions, which can affect the quality of the feedback.

Q10. What type of information would you populate in the “observation” category of your spreadsheet during the usability study?

Correct Answers:

Information that may provide an indirect understanding of the behaviors and opinions of potential users
The participant’s tone of voice or attitude while completing the tasks in the prompt

Explanation: The “observation” category is used to document indirect indicators like the participant’s tone, body language, and emotional responses, which can offer valuable insights into the user experience beyond just task completion.

Conduct UX Research and Test Early Concepts Module 03 Quiz Answers

Test your knowledge on synthesizing data into insights Quiz Answers

Q1. Researchers need to transition data they receive from observations to insights. To do this, they first need to _____ all the data from the usability study in one place.

Correct Answer: gather

Explanation: Before turning observational data into insights, the first step is to gather all of the data from the usability study in one place to ensure it is organized and ready for analysis.

Q2. Once researchers identify common themes in the data, what is the next step?

Correct Answer: Create an affinity diagram to organize the data for each theme.

Explanation: After identifying common themes, researchers typically create an affinity diagram to categorize and organize the data for further analysis, making it easier to draw insights from the collected information.

Q3. When UX designers synthesize data, what are they doing?

Correct Answers:

Evolving their understanding of user problems
Combining ideas to draw conclusions

Explanation: Synthesis involves analyzing and combining data to evolve the understanding of user problems, allowing UX designers to draw meaningful conclusions that guide design decisions.

Q4. What is the difference between traditional and field research?

Correct Answer: Field research focuses on collecting first-hand observations, while traditional research concentrates on compiling data.

Explanation: Field research involves collecting direct, first-hand data through observations or interactions with users in their natural environment. Traditional research, on the other hand, may rely more on existing data, surveys, or secondary research to gather insights.

Test your knowledge on strong insights Quiz Answers

Q1. Which of the following are qualities of strong insights?

Correct Answers:

Increase empathy for the user experience
Easy to understand
Inspire direct action
Answer research questions

Explanation: Strong insights should help the team better understand the user, be actionable, and clearly address the research questions. They should also drive the next steps in the design process.

Q2. A designer is gathering insights from a recent usability study for a new website design. Which of the following insights is grounded in real data?

Correct Answer: Most users successfully created a user account using the icon at the top of the page.

Explanation This insight is based on actual user behavior observed in the study, providing a concrete and data-backed finding that informs the design process.

Q3. Consider the following scenario: A team is developing an online service that allows users to rent out tricycles in major cities, and they want to know how to improve the user experience. They conduct a usability study and discover that users like the idea of renting a tricycle. However, users find it inconvenient that the service is only accessible on desktop computers. Users say that if they were wandering the city, it would be nice to go to a storefront or kiosk for checkout. Based on this scenario, which of the following is considered a strong insight?

Correct Answer: Users want the added option of renting tricycles at a physical location.

Explanation: This insight clearly addresses the users’ needs and provides a direct, actionable suggestion for improving the service, grounded in real user feedback.

Q4. How do strong insights relate to a research question?

Correct Answer: They answer the research question

Explanation: Strong insights directly address and provide answers to the research questions, guiding design decisions and solutions.

Conduct UX Research and Test Early Concepts Module 03 Challenge Quiz Answers

Q1. You have completed the usability study for your prototype. Over the few days, your UX team has grouped the data into themes and identified insights from the data. What is the next step your UX team should take?

Correct Answer:

Iterate the prototype based on the data insights.

Explanation: The insights gathered from the usability study should inform improvements to the prototype. Iterating based on these insights is the logical next step to improve the design.

Q2. You have turned your observations from the usability study into insights. What happens next with the insights?

Correct Answer:

You will document the insights and share them with your stakeholders so they can direct you on next steps.

Explanation: Insights should be documented clearly and shared with stakeholders to ensure everyone is aligned and to guide the next actions in the project.

Q3. Your UX design team has concluded the usability study. Now, they are ready to synthesize the data. They have transferred their observations from the spreadsheet to sticky notes so they can build an affinity diagram. You are concerned about this approach as one of your UX designers is visually impaired. What can the team do to ensure the data synthesis and affinity diagramming are inclusive for the visually impaired team member?

Correct Answer:

A team member could read each sticky note out loud and ask the remaining team members to suggest groupings.

Explanation: This approach ensures that everyone, including the visually impaired team member, can actively participate in the process.

Q4. The bakery app you are designing has just gone through a usability study. You are looking through the common patterns that have emerged from the usability study data and want to turn those patterns into themes. Several participants noted that they would like to know which pastries are offered in gluten-free and vegan options. What should a theme be for this data point?

Correct Answer:

Most participants would like the ability to filter the pastry offerings according to specific dietary requirements.

Explanation: The theme should capture the broader need identified across participants—wanting the ability to filter offerings based on dietary requirements.

Q5. You are identifying insights from the data you collected from the usability study on your prototype. You want to ensure the insights actually inform change and iteration in your prototype. Which characteristic of strong insight should you focus on?

Correct Answer:

A strong insight should inspire direct action.

Explanation: Insights should be actionable and directly inform improvements in the product or prototype.

Q6. Your UX design mentor advises you that you should use simple language when outlining the insights from the usability study. What is the best way for you to tell if you have used simple language?

Correct Answer:

Your stakeholders, who were not involved in the research plan, can easily understand the insights.

Explanation: Simple, clear language ensures that insights are understandable to all stakeholders, regardless of their prior involvement in the research.

Q7. Your UX design team is creating an affinity diagram for the participant data gathered during the usability study. They have created categories to place their sticky notes under. How many categories are recommended for an affinity diagram?

Correct Answer:

3 to 10

Explanation: Affinity diagrams typically have between 3 to 10 categories to keep the data manageable and organized.

Q8. You are creating an affinity diagram and have some sticky notes that indicate users were frustrated and some sticky notes indicating users were frustrated with the navigation. How should you categorize these sticky notes to help delineate them?

Correct Answer:

Create a sub-category.

Explanation: Creating a sub-category for specific frustrations helps organize the data more granularly and makes it easier to understand.

Q9. A junior UX designer is working on gathering the data from the usability study on your prototype. You advise them the next step is to turn the observations into insights. They are not sure what you mean by insights. How should you explain this?

Correct Answer:

An insight is an observation about people that helps you understand the user or their needs from a new perspective.

Explanation: Insights provide a deeper understanding of user behavior and needs, based on observations made during the usability study.

Q10. A junior UX designer is organizing data from a usability study for the first time. You have asked that they move the data that was collected in the spreadsheet to sticky notes. The junior UX designer asks you how many observations should they include on a sticky note. What should you tell them?

Correct Answer:

One observation per sticky note

Explanation: Each sticky note should represent a single observation to maintain clarity and focus during the synthesis process.

Conduct UX Research and Test Early Concepts Module 04 Quiz Answers

Test your knowledge on presenting research insights Quiz Answers

Q1. Which of the following are best practices to deliver persuasive presentations?

Correct Answers:

Use a conversational tone
Incorporate stories
Be concise
Make eye contact

Explanation: These best practices help keep the audience engaged, make the content more relatable, and ensure the message is delivered clearly and effectively. Avoiding pauses might not always be effective, as sometimes pauses can allow for better reflection.

Q2. Imagine that you have organized insights from a usability study led by your design team. Now, you want to create a presentation to share with your stakeholders. Identify the sections you should use to organize the slides.

Correct Answers:

Insights and recommendations
Study details
Themes
Appendix

Explanation: These sections help provide a clear structure for the presentation. “Participant profiles” may be helpful in some cases but is not always necessary depending on the context and audience.

Q3. When creating deliverables to share insights with stakeholders, what tool helps designers develop some of the content for presentations or reports?

Correct Answer:

Affinity diagram

Explanation: Affinity diagrams help designers organize and synthesize data, making it easier to develop content for presentations or reports based on user insights. Wireframes and prototypes are for design and product development, while a research plan helps guide the study but not directly develop content for presentations.

Conduct UX Research and Test Early Concepts Module 04 Challenge Quiz Answers

Q1. You have finished the usability study of the app you are creating and are now ready to present the insights to your stakeholders. They have asked for a research report. How should you organize the research report for the stakeholders?

Correct Answer:

Place a summary of the research findings and recommendations at the beginning of the report, followed by the detailed insights.

Explanation: The summary at the beginning helps stakeholders quickly understand the key takeaways, while the detailed insights provide in-depth analysis and context.

Q2. You are preparing a presentation for your stakeholders on your usability study findings. You are working on the study details slides. What information should you include on the study details slides?

Correct Answers:

An overview of the procedure used during the usability study
Number of participants and a summary of their characteristics
The research questions

Explanation: These details give the audience a clear understanding of how the study was conducted, who participated, and the focus of the research.

Q3. You are working on the usability study presentation. You have completed the background information and theme slides. Now, you are working on the insights and recommendations slides. You have several insights and need help prioritizing them. Which project stakeholders would best help you prioritize the insights?

Correct Answers:

The client
The product manager
The engineering lead

Explanation: The client, product manager, and engineering lead are key stakeholders who can provide insights on what is most critical for the product and feasibility of implementing the insights.

Q4. You advise your client that you are finishing up the insights and recommendations slides in the usability study presentation. They ask you to explain the difference between insights and recommendations. What should you tell them?

Correct Answer:

Insights are observations that help you understand the study participant’s needs. Recommendations are actions you think the stakeholders should take based on the insights.

Explanation: Insights provide a deep understanding of user behavior, while recommendations are actionable steps based on those insights.

Q5. You are rehearsing the usability study presentation with a junior UX designer. You tell a story about a participant, who is gluten intolerant, and how they made the observation that they could not use your bakery app to order pastries unless they could filter for special dietary requirements. The junior UX designer asks you why you included a story in the presentation. What is the best thing to tell them?

Correct Answer:

Stories are relatable and memorable and can help keep the audience engaged.

Explanation: Stories make the data more human and relatable, helping the audience connect emotionally with the findings.

Q6. You have identified the Priority Zero (P0) items to address for design revisions. But, you still have additional insights which need to be addressed. You have categorized those as Priority One (P1) and Priority Two (P2). What is the benefit of these additional categories?

Correct Answer:

These additional categories enable smaller teams to divide up the work and focus on the most important design changes first.

Explanation: Categorizing insights into priorities helps organize tasks and ensures that the most critical issues are addressed first.

Q7. You are presenting the usability study report to your clients. You have to stand up in front of the clients. There is no podium. What is the best way to stand when giving your presentation?

Correct Answer:

In a power pose

Explanation: A power pose helps convey confidence and authority, which is important during presentations.

Q8. You are ready to present your usability study. You are nervous about the client asking questions. What are some best practices to employ if and when questions are asked?

Correct Answers:

Repeat the question and ask for clarification if you are unsure of what they are asking.
Do not rush to respond. If you have an answer, respond. If you do not, let them know you will get back to them with an answer.
Know your material well. If you think there are areas in your research that may draw questions, do extra research so you are prepared.

Explanation: These practices help ensure clarity and preparedness, reducing anxiety and enhancing communication.

Q9. You are preparing the usability study presentation slides. You have a template and are populating the data from the study. In which section should the research questions be located?

Correct Answer:

Study details

Explanation: Research questions are typically included in the study details section, where they provide context for the research process.

Q10. You are discussing the usability study presentation with the junior UX designer you are mentoring. You mention it is a good idea to use a story to help convey the data. They ask you to explain why they should spend time coming up with a story. What should you say?

Correct Answers:

A story can use examples that illustrate the participant perspective or data.
A story is relatable.

Explanation: Stories make complex data easier to understand and more engaging, helping the audience connect with the findings on a personal level.

Sources: Conduct UX Research and Test Early Concepts