What is Social? Coursera Quiz Answers

Welcome to your ultimate guide for What is Social? Coursera quiz answers! Whether you’re completing practice quizzes to build your understanding or preparing for graded quizzes to test your knowledge, this guide is here to help.

Covering all course modules, this resource will help you understand the role of social media in the modern business landscape, including how businesses leverage platforms like Facebook, Instagram, and Twitter to engage with audiences, promote products, and enhance brand communication.

Q1. According to recent Crowdtap and Forbes surveys, people said which of the following most influenced consumers’ purchase decisions?

Answer: Family and friends

Explanation: According to surveys, family and friends were reported as the most influential in affecting purchase decisions, highlighting the importance of personal connections in consumer behavior.

Q2. Which of the following are the 4 C’s of Social?

Answer: Content, Connecting, Community & Curating

Explanation: The 4 C’s of Social refer to the essential elements of successful social media engagement: creating relevant content, connecting with audiences, building community, and curating valuable information.

Q3. In Judy Franks’ interview, she discusses Five Global Truths That Make Sense of a Messy Media World. Which of the following is a truth she noted?

Answer: Circuits: Media circuits are now open and in the hands of engaged consumers.

Explanation: One of the truths highlighted by Judy Franks is that media circuits are now in the hands of consumers, making them active participants in content creation and distribution.

Q4. Which of the following is a reason why marketers are having so much trouble adapting to a new media ecosystem?

Answer: Media platforms need to be liberated from silos.

Explanation: Marketers are facing challenges in adapting to new media ecosystems because media platforms often operate in isolation, and breaking down these silos is key for integrated marketing strategies.

Q1. Which of the following is a megatrend needed to develop social marketing strategies that grow market share and maximize results and profits for our organization? Check all that apply. (This question has multiple answers)

Answer:

Think real-time
Develop a holistic view of social

Explanation: These megatrends are key for organizations to grow market share and achieve maximum results by adapting to the real-time nature of social media and adopting a holistic approach to social media strategy.

Q2. What is the difference between social networks at the top of the social pyramid and virtual communities at the bottom of it?

Answer: Social networks have shallow, quick conversations on a topic, whereas virtual communities have deeper and more long-term discussions of a topic.

Explanation: Social networks are characterized by short, casual interactions, while virtual communities foster deeper, more sustained conversations around specific topics, contributing to long-term engagement.

Q3. Which of the following principles will help you succeed in managing change in social? Check all that apply. (This question has multiple answers)

Answer:

Classify sites by their function.
Focus only on sites containing your high-value markets.

Explanation: To effectively manage change, it’s important to classify social sites based on their function and focus on those that align with high-value markets to ensure targeted and efficient efforts.

Q4. Why are thought leaders important for your organization?

Answer: They are influencers who have significant numbers of followers, and one positive mention from them will impact the people you want to attract.

Explanation: Thought leaders hold influence due to their credibility and following, and their endorsement or mention can significantly impact your target audience’s perception and behavior.

Q1. Which of the following are characteristics of social networks? Check all that apply. (This question has multiple answers)

Answer:

The creators of social networks are entrepreneurs who want to eventually monetize their site.
Many social networks start by focusing on communication. Then, after they grow, they add some type of revenue generation device like advertisements to raise revenues.
Social networks are created to link members together as families, friends, or colleagues to allow for conversation and the exchange of pictures.

Explanation: Social networks are typically created by entrepreneurs aiming for monetization. They usually start with a communication focus, eventually incorporating advertisements for revenue generation, and serve as a platform to link people together.

Q2. Which of the following statements is true about virtual communities? Check all that apply. (This question has multiple answers)

Answer:

Conversations are deep and focused on subjects of interest to the members.
Virtual community members want to address their needs to express their passions or address a life event.

Explanation: Virtual communities facilitate in-depth conversations on subjects of interest, and members join to express passions or deal with life events, contributing to deeper engagement.

Q3. In a community, what is the role of the influencer?

Answer: Influencers connect community experts with community members to spread key information throughout the community.

Explanation: Influencers act as connectors, helping experts share knowledge and vital information with the community, rather than dominating discussions or seeking attention.

Q4. Which of the following are true of passion communities?

Answer:

People join passion communities to learn from experts who have been there before.
Passion communities address an internal need of ours, and we seek them because we want to.

Explanation: Passion communities are formed to learn from experts and to fulfill an internal need. Members seek these communities for genuine interest and growth, not out of necessity.

Q5. As an organization, what is important when we want to engage a trigger event community?

Answer: These communities are on a mission and want to hear from experts who have the solutions they need.

Explanation: Trigger event communities are often driven by a specific goal or need, and engaging them requires providing expert insights and solutions relevant to their current situation.

Q6. As an organization, what is important when we want to engage a passion community? Check all that apply. (This question has multiple answers)

Answer:

We need to encourage peer-to-peer discussions to let members talk to each other about trends and important topics.
Passion communities are always seeking the newest trends, so we will need to keep up to remain relevant to our members.

Explanation: Passion communities thrive on discussions and are constantly looking for the latest trends. It’s essential to encourage peer interaction and stay updated to maintain relevance within these communities.