Think Outside the Inbox: Email Marketing Coursera Quiz Answers

All Weeks Think Outside the Inbox: Email Marketing Coursera Quiz Answers

Think Outside the Inbox: Email Marketing Week 01 Quiz Answers

Quiz 1: Test your knowledge: PESTLE, SWOT, and setting SMART goals

Q1. Fill in the blank: _ is the process of sending messages to a list of existing subscribers to share information, drive sales, or create a community.

• Consumer marketing
• Email marketing
• Brand marketing
• Social marketing

Q2. Which of the following factors make email marketing effective? Select all that apply.

• Insights gained from email
• Difficulty of email use
• Lifespan of email
• Number of email users

Q3. In marketing, a SWOT audit refers to Strengths, Weaknesses, Opportunities, and Threats. A PESTLE audit refers to Political, Economic, Social, Technological, Legal, and Environmental factors.

Which of the following describes the relationship between a SWOT audit and a PESTLE audit?

• Both a SWOT audit and a PESTLE audit examine the external context of a brand.
• Both a SWOT audit and a PESTLE audit examine the internal context of a brand.
• A PESTLE audit examines the internal context of a brand. A SWOT audit examines the external context of a brand.
• A SWOT audit examines the internal context of a brand. A PESTLE audit examines the external context of a brand.

Q4. Fill in the blank: A _ goal is specific, measurable, attainable, relevant, and time-bound.

• consumer
• brand
• marketing
• SMART

Q5. Why is it important for a marketing goal to have a deadline?

• Without a deadline, there is no real way to know if a goal is interesting.
• Without a deadline, there is no real way to know what specific goal should be accomplished.
• Without a deadline, there is no real way to know if a goal is challenging.
• Without a deadline, there is no way to know if a goal is making progress at a good pace.

Quiz 2: Weekly Challenge 1

Q1. Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _.

• Share useful insights about customer behaviors and interactions
• gain followers on social media platforms
• establish a brand voice
• share information, drive sales, or create community

Q2. The statistic that more than 4 billion people use email reflects which success factor of email marketing?

• Number of email users
• Return on investment
• Lifespan
• Attribution

Q3. Email marketers can expect that for every dollar they spend on email marketing, they will earn 42 dollars. This best describes what concept?

• Key performance indicator (KPI)
• Return on investment (ROI)
• Narrative context
• Search engine optimization (SEO)

Q4. Which of the following factors does a SWOT audit help a company analyze? Select all that apply.

• Threats
• Weaknesses
• Strengths
• Opponents

Q5. Imagine a company is creating an email campaign for an app-based tech company. What kind of goal should the company set to grow its brand?

• BRAND goal
• START goal
• SMART goal
• SUCCESS goal

Q6. Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _.

• specific
• attainable
• time bound
• relevant

Q7. Fill in the blank: Segmenting email subscriber lists and testing various formats, lengths, links, and images in emails are examples of _.

• email marketing
• marketing audits
• marketing do’s
• marketing don’ts

Q8. Which of the following should be avoided to ensure recipients do not think a company’s email is spam? Select all that apply.

• Use various formats, lengths, links, and images
• Include too-good-to-be-true offers
• Use dramatic phrases
• Appear in inboxes several times a week

Q9. Which term describes dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history?

• Segmenting
• Linking
• Partitioning
• Blending

Q10. Which of the following could be considered quality content included in an email marketing campaign? Select all that apply.

• Content that offers too-good-to-be-true offers.
• Content that enriches customers’ lives in some way.
• Interesting content and images.
• Content that teaches customers something.

Think Outside the Inbox: Email Marketing Week 02 Quiz Answers

Quiz 1: Test your knowledge: Types of emails

Q1. Fill in the blank: In email marketing campaigns, _ are sent to gain new customers.

• survey emails
• investment emails
• attainment emails
• acquisition emails

Q2. Which of the following are important to include in an acquisition email? Select all that apply.

• A glimpse into what the product or service will give customers
• Downloadable guides, product catalogs, PDFs, or free trials
• A customer satisfaction survey
• New or educational information

Q3. In email marketing campaigns, what type of emails are sent out to brand-new customers or subscribers?

• Acquisition emails
• Welcome emails
• Customer emails
• Closing emails

Q4. Which of the following are important to include in a welcome email? Select all that apply.

• A conversational and inviting tone
• A brief summary that tells customers the story of the brand
• A call to action
• Mentions of trending topics, pop culture, or current events

Quiz 2: Test your knowledge: Newsletters and promotional emails

Q1. Fill in the blank: In email marketing, _ are regularly sent out to subscribers and are used to tell stories or update them on any relevant offers or anecdotes from within a company.

• bi-annuals
• annuals
• newsletters
• throwaways

Q2. What type of communications are sent out to inform a company’s subscribers of new or existing products or services?

• Welcome emails
• Promotional emails
• Acquisition emails
• Newsletters

Q3. Which of the following are potential benefits of sending out newsletters? Select all that apply.

• Creating lasting relationships with customers
• Informing and educating customers
• Providing a virtual first impression
• Advertising a product or service

Q4. Which of the following are goals for promotional emails? Select all that apply.

• Speeding up the buying process
• Creating new or repeat customers
• Encouraging subscribers to take some kind of action
• Welcoming new customers

Q5. Which of the following are important to include in the preview text of a newsletter? Select all that apply.

• Keep preview text between 35-50 characters so subscribers can read it quickly
• Include the most important piece of information from the email body
• Break up blocks of text with white space
• Align preview text with the text in the subject line

Quiz 3: Test your knowledge: Retention emails

Q1. Fill in the blank: An email sent to a current customer with the intent of keeping them as a customer is called a _.

• promotional email
• acquisition email
• retention email
• welcome email

Q2. Which of the following should be included in a retention email? Select all that apply.

• Expiring promotional discount
• Empathetic and inviting language
• Personalization
• A call to action

Q3. Fill in the blank: _ is the practice of categorizing contacts by a predefined set of identifiers so that each email feels relevant to every subscriber.

• Acquisition
• Segmentation
• Investment
• Call to action

Q4. Which of the following are effective ways to get feedback from subscribers about email frequency in order to prevent them from unsubscribing? Select all that apply.

• Include a quick survey asking how often subscribers want to receive emails
• Send a welcome email right when a subscriber signs up, asking them for feedback
• Continue sending daily emails until receiving an unsubscribe request
• Ask for feedback only after a customer unsubscribes, then send daily subscription requests until they resubscribe

Quiz 4: Weekly Challenge 2

Q1. Which of the following are common types of email marketing? Select all that apply.

• Newsletters
• Retention emails
• Acquisition emails
• Company event emails

Q2. Which of the following are effective ways to use an acquisition email? Select all that apply.

• Offer items like downloadable guides, product catalogs, PDFs, or free trials
• Thank first-time subscribers or customers who have purchased a product
• Demonstrate to customers the value of a product or service
• Offer a quick overview of what a product or service will provide

Q3. Which of the following marketing emails serve as a virtual first impression a company makes with a customer?

• Newsletter
• Retention email
• Promotional email
• Welcome email

Q4. Which of the following are reasons a company might want to send a newsletter? Select all that apply.

• To remind a customer to purchase something they left in their cart
• To announce the launch of a new product or service
• To introduce a new update from the company that subscribers would want to know about
• To share external resources, like articles that might be relevant or interesting to customers

Q5. Fill in the blank: A grocery store delivery app that sends an email with a code for free delivery is an example of a _.

• brand email
• service email
• feedback email
• promotional email

Q6. What is the purpose of sending a cart abandonment email to a customer?

• Share external articles about relevant and interesting information
• Encourage the customer to purchase the item they left behind
• Provide the customer with information about a new product
• Enroll the customer in the company newsletter

Q7. Fill in the blank: Sending a special offer to customers who are not engaging with a company’s newsletters is an example of a _.

• retention email
• welcome email
• promotional email
• cart abandonment email

Q8. Promotional emails, retention emails, and newsletters all fall into which marketing funnel stage?

• Awareness
• Loyalty
• Consideration
• Conversion

Q9. Which of the following is an example of an email copy? Select all that apply.

• A brief summary that tells customers the story of the brand
• Images and product descriptions
• Raw data about how customers feel about a brand
• A call to action

Q10. Which of the following marketing emails should include a call to action? Select all that apply.

• Internal email
• Welcome email
• Acquisition email
• Retention email

Think Outside the Inbox: Email Marketing Week 03 Quiz Answers

Quiz 1: Test your knowledge: Email marketing tools and mistakes

Q1. Which of the following email marketing tasks can you automate with a tool? Select all that apply.

• Send welcome emails to new subscribers
• Segment your list
• Design graphics
• Build your list

Q2. Which of the following are popular email marketing automation tools? Select all that apply.

• Hootsuite
• HubSpot
• Mailchimp
• Salesforce

Q3. Which of the following are mistakes people commonly make when sending out emails? Select all that apply.

• Send a broken hyperlink
• Send an email to the wrong segmented list
• Send out the incorrect email sign-up form
• Send an email with personalization mistakes

Q4. Which of the following are preventions to email marketing mistakes? Select all that apply.

• Create a quality control (QC) process.
• Use grammar checker software.
• Double-check every hyperlink.
• Undo the email sent.

Quiz 2: Weekly Challenge 3

Q1. As a digital marketer, you are tasked with trying to make more sales through the email list. What strategies can you use to build the email list? Select all that apply.

• Social media advertising
• Focus group
• Search engine marketing
• Website prompt

Q2. Which of the following best describes email segmentation?

• Combining email lists for better organization
• Dividing email lists into equal groups to more efficient email sends
• Dividing email lists into small groups based on criteria
• Combining email lists to save money on the email marketing platform

Q3. As a digital marketer, you are dividing your email list by psychographic characteristics. Which of the following best represents psychographic characteristics?

• Age, gender identity, family status
• Purchasing habits, spending habits, brand loyalty
• Climate, population, language
• Lifestyle, values, hobbies

Q4. As a digital marketer writing an email, what question should you consider to help write the email’s body text?

• How can the reader take an action?
• What are we offering the reader?
• How does this content help the reader?
• Why should the reader care?

Q5. As a digital marketer writing an email, which point of view is it generally recommended to write in?

• Second person
• Fourth person
• Third person
• First-person

Q6. Which of the following is true regarding using automation in email marketing?

• You can only use it to track the engagement of each subscriber.
• You can use it to assist with multiple tasks.
• You can only use it to segment your list.
• You can only use it to send automatic welcome messages.

Q7. What can the Mailchimp, HubSpot, and Salesforce tools assist with?

• Graphic design
• Website conversions
• Automation
• Grammatical check

Q8. As a digital marketer, you accidentally send an email to a group of non-customers instead of to a group of previous customers. This is an example of what email marketing mistake?

• Sending to the wrong segmented list
• Sending duplicate emails
• Sending a broken link
• Sending with personalization mistakes

Q9. Fill in the blank: In the context of email marketing, quality _ is a process to ensure that the email you send does not have mistakes and errors.

• control
• send
• planning
• review

Q10. Before writing an email, think about why you are sending the email to identify the motivation behind it. This represents which tip for writing effective emails.

• Add a call to action in your email.
• Craft the narrative in your email.
• Set the tone of your email.
• Determine the purpose of your email.

Think Outside the Inbox: Email Marketing Week 04 Quiz Answers

Quiz 1: Test your knowledge: Types of metrics

Q1. Which of the following are concepts related to marketing campaign results? Select all that apply.

• Data
• Metrics
• Demographics
• Key performance indicators (KPIs)

Q2. Which of the following are metrics professionals commonly use in email marketing? Select all that apply.

• Unsubscribe rate
• Click-to-open rate
• Open rate
• Close rate

Q3. Which of the following are metrics an organization may use to determine if an email campaign is successful? Select all that apply.

• Complaint rate
• Email sign-up rate
• Email bounce rate
• Conversion rate

Q4. Which of the following are three additional metrics an organization may use to determine if an email campaign was successful? Select three.

• Impressions
• List growth rate
• Return on investment (ROI)
• Forward rate

Quiz 2: Test your knowledge: Present to stakeholders

Q1. What main metric should you put in an email marketing report?

• Key performance indicators (KPIs)
• Unsubscribe rate
• Forward rate
• Open rate

Q2. Which of the following best describes what it means to be concise when presenting to stakeholders?

• Only include details necessary to tell your campaign story.
• Present the entire campaign story by providing all the data.
• Go over the scheduled meeting time to show you worked hard on the report.
• Use technical language and jargon to indicate that you are an expert.

Q3. Using software such as Google Slides, Microsoft PowerPoint, or Canva can help your presentation do what?

• Be visually interesting and engaging
• Shorten the delivery time
• Be relatable and empathetic
• Stay under budget

Q4. Which of the following are tips for giving presentations? Select all that apply.

• Speak clearly and slowly.
• Avoid eye contact.
• Tell a story.
• Know your audience.
• Allow for pauses.

Quiz 3: Weekly Challenge 4

Q1. What is the relationship between metrics and data?

• Data are metrics with context.
• Metrics and data are the same concept.
• Metrics are data without context.
• Metrics are data with context.

Q2. Which question should you ask to determine which metrics should be KPIs?

• Which metrics cost the most to track?
• Which metrics should we prioritize for success?
• Which metrics are trending in our industry?
• Which metrics cost the least to track?

Q3. What metric is calculated by dividing the number of people who opened the email by the number who received the email?

• Open rate
• Click-to-open rate
• Conversion rate
• Unsubscribe rate

Q4. As an email marketer, you recently sent an email to 16,478 people. The email received 1,621 total clicks, 5,532 opens, and 5,189 unique opens. How would you calculate the click-to-open rate?

• 5,532 / 1,621
• 1,621 / 5,532
• 1,621 / 16,478
• 1,621 / 5,189

Q5. As a digital marketer, you are calculating the percentage of emails that did not get delivered to the recipient’s inbox. What metric are you calculating?

• Email complaint rate
• Email denied rate
• Email spam rate
• Email bounce rate

Q6. As a digital marketer, you are determining the purchase conversion rate for an email sent. You sent the email to 111,714 recipients. 28,045 opened the email. 9,772 clicked on the ad link. 2,291 made a purchase. What is the conversion rate calculation for the email sent?

• 2,291 / 9,772
• 9,772 / 2,291
• 28,045 / 2,291
• 9,772 / 28,045

Q7. As a digital marketer, you are calculating the return on investment (ROI) on an email send. The total revenue was $21,648 USD. The total cost was $867 USD. What is the calculation for ROI?

• ($21,648 / $867) x 100
• ($21,648 x $867) / 100
• ($867 / $21,648) x 100
• ($867 x 100) / $21,648

Q8. As a digital marketer, you are calculating your email list growth rate for the past month. The list gained 1,729 new subscribers. It had 245 unsubscribes. The list total is 76,921 subscribers. How do you calculate the list growth rate for the past month?

• [(76,921 – 1,729) / 245] x 100
• [(245 – 1,729) / 76,921] x 100
• [(1,729 – 245) / 76,921] x 100
• [(76,921 – 245) / 1,729] x 100

Q9. Which of the following are recommendations for the email marketing report? Select all that apply.

• Include jargon and technical language to display expertise.
• Include a collection of KPIs that represent the campaign’s progress.
• Make the presentation more visual with graphs and charts.
• Exclude mentioning areas for improvement to keep the presentation positive.

Q10. When giving a presentation on email marketing metrics, you include firsthand quotes from actual users. You also highlight positive emotional experiences resulting from your email campaign. Which tip for presenting does this represent?

• Allow for pauses.
• Be concise.
• Speak clearly and slowly.
• Tell a story.

Think Outside the Inbox: Email Marketing Week 05 Quiz Answers

Quiz 1: Weekly Challenge 5

Q1. Consider the following SMART goal:

Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.

What part of the goal is time-based?

• “through more persuasive copy and clear calls to action”
• “to at least 8%”
• “Within six months”
• “increase the click-to-open rate on sales emails”

Q2. Consider the following SMART goal:

Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.

What part of the goal is measurable?

• “Increase the click-to-open rate on sales emails”
• “within six months”
• “through more persuasive copy and clear calls to action”
• “to at least 8%”

Q3. Consider the following SMART goal:

Use the email marketing software to remove all list subscribers who have not opened a message in over six months by March 31st.

• What part of the goal is specific?
• “email marketing software”
• “by March 31st”
• “that have not opened a message in over six months”
• “remove all list subscribers”

Q4. As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.

• What type of pet do you own?
• Do you make your pet’s food?
• Do you use toys to play with your pet?
• What city do you live in?

Q5. As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data for the customer’s pet? Select all that apply.

• How old is your pet?
• What pet food brands do you typically purchase?
• What type of pet do you own?
• How often do you purchase toys for your pet?

Q6. As a digital marketer for an online jewelry business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.

• What jewelry products have you purchased in the past?
• What is your typical price range for a piece of jewelry?
• Are you interested in following jewelry trends?
• How often do you make a purchase from our website?

Q7. When crafting an email, which element uses clear, actionable language, and is no more than 45 characters in length?

• Signature
• Salutation
• Message body
• Subject line

Q8. In the past month, your email list added 3,593 subscribers and had 488 unsubscribes. The list total is 87,323. What is the calculation for the list’s growth rate?

• [(87,323 – 488) / 3,593] x 100
• [87,323 / (3,593 – 488)] x 100
• [(3,593 – 488) / 87,323] x 100
• (87,323 x 100) / (3,593 – 488)

Q9. In your last email send, you delivered 65,902 emails with 6,611 ad clicks and 1,743 conversions. What is the calculation for the email send’s conversion rate?

• 6,611 / 65,902
• 1,743 / 65,902
• 1,743 / 6,611
• 6,611 / 1,743

Q10. In your last email send, you delivered 54,972 emails with 13,683 unique opens and 2,787 clicks. What is the calculation for your click-to-open rate?

• 13,683 / 2,787
• 54,972 / 2,787
• 2,787 / 54,972
• 2,787 / 13,683

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