The Business of Social Coursera Quiz Answers

Welcome to your comprehensive guide for The Business of Social Coursera quiz answers! Whether you’re completing practice quizzes to enhance your knowledge or preparing for graded quizzes to test your understanding, this guide has you covered.

Covering all course modules, this resource will help you understand the power of social media in business, focusing on how businesses can use platforms like Facebook, Instagram, LinkedIn, and Twitter to engage customers, build brands, and drive growth.

Q1. When considering data generated through our use of social sites, which of the following statements about “privacy” concerns is/are accurate?
Answer:

Privacy involves concerns over whether personal data provided by users is safe and secure within your site.
Privacy involves the concern of the individual that the information and behavioral data they have supplied is used appropriately by you.

Explanation: Privacy concerns typically revolve around the safety and security of personal data provided by users, as well as ensuring that user data is used appropriately and responsibly.

Q2. In discussing security, privacy, and governance, Seth Redmore discussed “progressive profiling.” Which of the following statements is an attribute of “progressive profiling”?
Answer:

Progressive profiling involves an exchange of value between a company and consumer, such as name and email from the consumer resulting in a free white paper from the company.

Explanation: Progressive profiling involves gradually collecting more data from users in exchange for valuable content, such as white papers, thereby building a more complete user profile over time.

Q3. Which of the following members of an organization are security professionals who already have an open dialogue with the Board or CEO on data security?
Answer:

Protectors

Explanation: Protectors are security professionals who are responsible for ensuring data security and typically have an established dialogue with top-level executives like the Board or CEO.

Q1. Which of the following would be included in a fully integrated marketing plan? Choose all that apply.
Answer:

Direct Response
Content syndication
Social
Promotions

Explanation: A fully integrated marketing plan encompasses various components including direct response, content syndication, social media strategies, and promotions, all working together cohesively to drive results.

Q2. When using metrics to measure success in social, which of the following would be most appropriate for measuring the success of the content syndication of a video?
Answer:

Raw number of views or shares.

Explanation: For content syndication, especially of videos, the raw number of views or shares would be the most appropriate metric, as it directly measures the reach and engagement of the content.

Q3. What is a present-day framework that explains the current engagement ecosystem, including insight into how social engagement can play an active role?
Answer:

Customer Engagement Engine

Explanation: The Customer Engagement Engine is a modern framework that focuses on engaging customers across various touchpoints, with social engagement being an active and essential role.

Q4. The metric for Amplification measures what?
Answer:

A measure of viral reach or how much your content has inspired your social audience to share it

Explanation: The Amplification metric tracks how much content has been shared or spread by the audience, indicating its viral reach and the level of audience engagement.

Q5. What are performance funnels?
Answer:

Performance funnels track the consumer journey from total market to product purchase.

Explanation: Performance funnels help track the consumer journey, guiding the process from market awareness to purchase, focusing on the stages of engagement that lead to conversion.

Q1. Which of the following steps are involved in developing your budget? Choose all that apply.
Answer:

Create performance funnels and establish Key Performance Indicators (KPIs).
Determine your technology costs.
Develop your staffing costs.
Determine your marketing channels and costs.

Explanation: Developing a budget involves several steps, including setting performance metrics (KPIs), accounting for technology and staffing costs, and deciding which marketing channels to use and their associated costs.

Q2. What indicates success has been achieved when calculating the marketing return on investment (MROI) of a program?
Answer:

The MROI is over 100%

Explanation: A positive MROI over 100% indicates that the program has returned more value than what was invested, meaning success has been achieved.

Q3. What are the benefits of a pilot program for a social marketing strategy? Choose all that apply.
Answer:

A pilot program allows you to gauge action performance and make adjustments to the program before you commit to a plan.
It’s a way to convince skeptical senior management to at least try the program to see its benefits.
Pilots help identify the risks of the program.

Explanation: Pilot programs help in evaluating performance, testing ideas before full implementation, and securing buy-in from management by showing the potential benefits and identifying risks early.

Q4. Which of the following methods assist in developing a pilot project? Choose all that apply.
Answer:

Reduce the breadth or reach of the program.
Reduce the scope of the original plan.

Explanation: Developing a pilot project often involves scaling down the original plan by reducing its scope or reach, making it easier to test in a controlled way.

Q5. Testing different types of media to determine the ones which reach your target markets in an efficient and effective way is known as ______?
Answer:

Return on investment

Explanation: Testing various types of media to assess their effectiveness in reaching target markets efficiently is often associated with evaluating the return on investment (ROI).

Q6. Which of the following tips should you follow to keep your communities alive and growing on social? Choose all that apply.
Answer:

Keep testing performance funnels
Constantly develop and deploy new content.
Monitor influencer reactions and community feedback.
Involve your influencers and community members

Explanation: To maintain a thriving community, it’s important to test performance funnels, keep content fresh, listen to feedback, and engage influencers and community members actively.