The Business of Social Coursera Quiz Answers

Q1. When considering data generated through our use of social sites, which of the following statements about “privacy” concerns is/are accurate? Check all that apply.

Privacy involves concerns that the relationships we are developing on social are controlled by us and used in appropriately by community managers.
Privacy involves concerns over whether personal data provided by users is safe and secure within your site.
Privacy involves concerns from users who feel they need to provide more personal information to you.
Privacy involves the concern of the individual that the information and behavioral data they have supplied is used appropriately by you.

Q2. In discussing security, privacy, and governance, Seth Redmore discussed “progressive profiling.” Which of the following statements is an attributes of “progressive profiling”?

Progressive profiling involves a government or territory monitoring companies on social based on their size and worth.
Progressive profiling involves a company taking user
behavior and information, running analytics on it, and selling leads to another
company.
Progressive profiling involves an exchange of value between a company and consumer, such as name and email from the consumer resulting in a free white paper from the company.
Progressive profiling involves interaction between a company and government and territories, and the varying laws that differ from place to place.

Q3. Which of the following members of an organization are security professionals who already have an open dialogue with the Board or CEO on data security?

Protectors
Representatives
Reactors
Influencers

Q1. Which of the following would be included in a fully integrated marketing plan? Choose all that apply.

Promotions
Direct Response
Content syndication
Social

Q2. When using metrics to measure success in social, which of the following would be most appropriate for measuring the success of the content syndication of a video? Choose one.

Raw number or views or shares.
Measuring return on investment
Cost per complete view
Measuring the cost for a click

Q3. What is a present-day framework that explains the current engagement ecosystem, including insight into how social engagement can play an active role?

Loyalty Loop
The Customer Decision Journey
AIDA Model, or “The Funnel”
Customer Engagement Engine

Q4. The metric for Amplification measures what?

A measure of viral reach or how much your content has inspired your social audience to share it
Overall engagement rate
Number of comments or replies per post
A measure of how appealing your post is

Q5. What are performance funnels?

Performance funnels track the price per click.
Performance funnels track a company’s success in securing customer data and performance behavior.
Performance funnels track the consumer journey from total market to product purchase.
Performance funnels track the number of to clicks that result in shares.

Week 3: Assessing Your Performance

Q1. In MOOC 2, we provided you with a number of social analytics tools. What did you learn about the importance of hashtags and keywords in building your professional persona?

What do you think?

Q2. There were a number of assignments designed to build your influence by engaging with your high value markets using different types of professional social sites [LinkedIn, Google+, Twitter, etc.]. From these experiences, let us know the following:

How many followers did you grow over the last few months on LinkedIn?
How many groups did you engage with on LinkedIn?
How many followers did you engage in Google +?
How many professional communities did you engage with on Google+?
What other social sites did you develop for your professional persona?
What other community sites did you develop for your professional persona?

What do you think?

Q3. Throughout the MOOCs, you were asked to tweet to both our Social Media Marketing twitter site, to me [@RandyHlavac] and to your professional target markets.

How many Twitter followers did you grow for your professional and social media marketing targets?
What did you enjoy or learn from your Tweeting experiences?
Will you continue them after MOOC 5 ends?

What do you think?

Q4. In MOOC 3 you developed a blog and in MOOC 4 tested and then rolled out your blog to your high value market. From these experiences, answer the following:

How many readers read your blog?
How many comments did you receive?
What did you learn from the A/B Message tests?
Overall, what did you learn or experience from the blogging assignments?
Are you planning to continue blogging after the MOOC specialization?

What do you think?

Q5. Starting in MOOC 2, we had you use a variety of free and
for-fee social monitoring and analytics tools.
They were selected to give you experience with Social Big Data as well
as a way to quickly define, understand and engage with your high value markets. Please answer the following:

Which tools were the greatest value to you?

Which tools were the hardest or least productive
to use?

Overall, what did you think of this hands-on
approach to Social Big Data?

Any recommendations for future development?

What do you think?

Q6.

Overall, what did you like best about the entire Specialization [up to the Capstone]?
Overall, what are areas we can improve or expand for future learners?
What are the actions or areas of activity you will continue after this MOOC ends?
OPTIONAL: As you know, multi-media – especially video – is an effective way to communicate with others. If you enjoyed the specialization, we would like to ask you for one more thing. Using your smart phone or computer, would you be willing to record a short video – NO MORE THAN 3 MINUTES – which covers the following:

A. Your name and, if applicable, your company name

B. The city and country where you reside

C. 1 – 3 greatest learnings you had from the specialization

Create the video and submit it to us at [email protected]. We want to hear from you to learn what you liked about the specialization and, if it is short enough, we would like to add it to our private YouTube site to let other learners who are considering the program learn about what you experienced.

What do you think?

Q1. Which of the following steps are involved in developing your budget? Choose all that apply.

Determine your technology costs.
Develop your staffing costs.
Create performance funnels and establish Key Performance Indicators (KPIs).
Determine your marketing channels and costs.

Q2. What indicates success has been achieved when calculating the marketing return on investment (MROI) of a program?

The MROI is 50% or better.
The MROI is a negative number.
The MROI is zero, meaning break even.
The MROI is over 100%

Q3. What are the benefits of a pilot program for a social marketing strategy? Choose all that apply.

Pilots help to position your company’s community contribution in the minds of your high value market.
Pilots help identify the risks of the program.
It’s a way to convince skeptical senior management to at least try the program to see its benefits.
A pilot program allows you to gauge action performance and make adjustments to the program before you commit to a plan.

Q4. Which of the following methods assist is developing a pilot project? Choose all that apply.