The What is Social? course on Coursera, offered by Northwestern University, explores the fundamentals of social media, its impact on society, and how businesses and individuals can leverage it effectively. This beginner-friendly course covers key concepts like social media strategy, engagement, and metrics, making it ideal for aspiring marketers and social media enthusiasts.
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
5 videos | Total 20 minutes
7 readings | Total 70 minutes
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
7 videos | Total 41 minutes
4 readings | Total 40 minutes
1 assignment | Total 30 minutes
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
11 videos | Total 60 minutes
1 reading | Total 10 minutes
1 assignment | Total 30 minutes
1 peer review | Total 60 minutes
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
9 videos | Total 45 minutes
4 readings | Total 40 minutes
2 assignments | Total 36 minutes
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers.
It was probably one of the best MOOC’s I’ve ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
Great course. Looking forward completing whole specialization.
Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
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