Market Research and Analysis for Tech Industries Quiz Answers

Get All Weeks Market Research and Analysis for Tech Industries Quiz Answers

Week 01: Quiz 1

Q1. Why Can Bad Marketing Ruin Great Engineering?

[expand title=View Answer] Companies often communicate the wrong things about their products.[/expand]

Q2. All of the following are reasons why Digital Marketing is powerful, except:

[expand title=View Answer] Billboards are very effective when traffic is slow. [/expand]

Q3. Good criteria for selecting a client company include (select all that apply):

[expand title=View Answer] 1. Smaller
2. Has cool Tech. Yes!

[/expand]

Week 02: Quiz 2

Q1. Which segments of the product adoption curve should Netflix target with its digital advertising? Which segment most reflects their core customer today?

[expand title=View Answer] 1. Innovators
2. Early Adopters
[/expand]

Q2. Which product adoption curve (TALC) segment has the key driver of purchases, “Technology is life!”

[expand title=View Answer] Innovators segment [/expand]

Q3. Which product adoption curve (TALC) segment has the key driver of purchases, “I want an established industry standard.”

[expand title=View Answer] Late Majority segment [/expand]

Q4. You have been tasked with creating a marketing strategy for NEST to cross the chasm. What would be on your agenda? (Select all that apply)

[expand title=View Answer] 1. Reducing privacy concerns
2. Collecting feedback from shoppers at Home Depot and similar
3. Increase spending on existing marketing strategy
[/expand]

Q5. Which of the following reasons fall under Roger’s 5 factors when switching from Walkman (cassette tape) to iPod?

[expand title=View Answer] 1. Smaller and sleeker
2. Higher storage
3. Familiar buttons and functions
4. A white headphone cord is a clear sign you have an iPod

[/expand]

Q6. Which of Roger’s 5 factors is best highlighted in this photo ad for Nike Air Max 360?

[expand title=View Answer] Relative Advantage [/expand]

Week 03: Quiz 3

Q1. If an employee gets reimbursed for her vehicle expenses, is it B2B or B2C when she buys a car?

[expand title=View Answer] B2C [/expand]

Q2. Global supply chain disruption due to COVID-19 resulted in many companies moving their manufacturing to domestic locations (E.g. Made in America). Which Svoboda’s B2B pain/need hierarchy level is this an example of?

[expand title=View Answer] Competitiveness [/expand]

Q3. Gum, candy, and magazines at the Target stores checkout are for impulse purchases.

[expand title=View Answer] True. [/expand]

Q4. Banks offered ‘worry-free’ mortgages during the 2008 Great Recession. What level of Maslow’s hierarchy was that?

[expand title=View Answer] Safety. [/expand]

Q5. How would B2B personas be different for a manager buyer rather than a mid-level engineer buyer?

[expand title=View Answer] 1. Emphasis on cost rather than quality.
2. Years of experience
3. More authority to decide.
[/expand]

Skyspecs Drone Inspection Services Case Study Quiz

Q1. Characterize the importance of wind energy in the renewable energy industry.

[expand title=View Answer] Very important [/expand]

Q2. Who is the SkySpecs customer?

[expand title=View Answer] Wind farm operators [/expand]

Q3. What word best characterizes the wind turbine industry’s approach to maintenance?

[expand title=View Answer] Proactive [/expand]

Q4. As wind turbines get taller, which types of inspection are made much more challenging? Select all that apply:

[expand title=View Answer] 1. Direct Observation
2. Telephotography
3. Turbine Operators DIY Drone
[/expand]

Q5. As wind turbines move offshore, into remote ocean waters, which types of inspection are made much more challenging? Select all that apply:

[expand title=View Answer] 1. Direct Observation
2. Telephotography
3. Farm Operators DIY Drone
[/expand]

Q6. Match the growth strategy to the key capacity Skyspecs would need to add in order to execute. The strategies are:

Value Added Services.
New Domestic Markets
Increasing Automation
International Expansion

Match the above to these needed capacities, in order:

Database management and financial analysis expertise.
Reputation among potential customers.
Expertise on damage to structures that are not wind turbines.
Acquire or develop autopilot capacities.

[expand title=View Answer] BDCA [/expand]

Q7. With future turbines being mostly very tall and offshore, if SkySpecs could employ the nested/autonomous strategy, in what ways would this be advantageous? Select all that apply.

[expand title=View Answer] 1. Pilot/inspector transportation time to remote turbine site
2. Risky climbing of direct observation
3. Challenging telephotography from boats rocking in the ocean
4. Pilot/Inspector time to inspect
5.Challenging drone piloting from boats rocking in the ocean
[/expand]

Q8. Which expansion/growth strategy do you consider to be the best?

[expand title=View Answer] Value Added Services [/expand]

Week 05: Quiz 5

Q1. Which are examples of primary research, and which are secondary research?

Observing customers using the product.
Thermoplastic Market Trends Report for 2020.
1-on-1 interviews with existing customers.
Press releases

[expand title=View Answer] 1,3 are Primary, 2,4 are secondary [/expand]

Q2. Which of these are poor survey questions?

[expand title=View Answer]1. “Tell us why the Thrax is the best pickup truck on the market.”
2. How can Governor Robert Smith be defeated in the next election?
3. Do you cheat on your taxes?
[/expand]

Q3. For decades the field of economics treated consumers as purely rational and objective. That approach has been found to be significantly lacking in recent years. Which are examples of consumers behaving irrationally?

[expand title=View Answer] 1. $25 subscriptions sell far better when a $35 deluxe option is added.
2. Teenagers buy a certain shoe only after seeing it on social media personalities.
3. The success of “limited editions” of many categories of products.
[/expand]

Q4. Some service businesses, such as dog walking or hair salons, have been shown at times to get more customers when they raise prices. This is an expression of:

[expand title=View Answer] Pricing Bias [/expand]

Q5. For which of the following topics is focus group better to gather data?

[expand title=View Answer] 1. All of the above.
2. Medical condition treatments
3.New product ideas
4.City government priorities
[/expand]

Week 06: Quiz 6

Q1. For a chief marketing officer, which of the following would be good measures of campaign success? Select all that apply.

[expand title=View Answer] Increasing the number of clicks
2. More unique subscribers
3. A higher percentage of emails opened.
[/expand]

Q2. Which is an ineffective metric for Amazon investors?

[expand title=View Answer] Website Traffic [/expand]

Q3. An e-bike company launched a new targeting of potential customers who think of themselves as very active. What type of segmentation is this?

[expand title=View Answer] Psychographic [/expand]

Q4. Positioning matrix for a 3D Printing Co. and a traditional Machining Co. is given.

If the 3D Printing Co. develops new and cheaper materials that bring the cost to being comparative to Machining Co., which direction would that firm move from it’s starting place?

[expand title=View Answer] Down [/expand]

Q5. True or false: If a company employs conjoint analysis and finds that their customers are not aligned on the priority of product features, the company should just highlight the features they think are a priority using advertising.

[expand title=View Answer] False [/expand]

Summary:

The Market Research and Analysis for Tech Industries Quiz Answers provides a pathway to strategic excellence in the tech realm. Armed with a deeper grasp of market dynamics, consumer preferences, and data-driven methodologies, you’re equipped to steer your tech venture toward growth and innovation.

TechCrunch is a reputable technology news source that provides up-to-date insights into the latest developments, trends, and analyses within the tech industry.

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