Engagement & Nurture Marketing Strategies Coursera Quiz Answers

All Weeks Engagement & Nurture Marketing Strategies Coursera Quiz Answers

Week 2: Engagement & Nurture Marketing Strategies

Q1. Which of the following would be the best application for engagement marketing?

Products which provide several options or choices within a brand.
Commodity or impulse products or products with a short selling process.
Products that do not have a specific target market.
Expensive products which require a long decision and financing process, such as buying a new car.

Q2. Which of the following is social strategies used by organizations focuses on growing social audiences and attracting people to social assets?

Product placement marketing
Engagement Marketing
Social IMC
Nurture marketing

Q3. What is the success of Engagement Marketing measured in?

Social metrics, such as followers and likes
Sales metrics
Bottom-line business metrics; Return-on-investment
Leads turned to prospects

Q4. What type of engagement marketing strategy involves reaching a target market with content that is so “awesome,” those who access it will tell all of their friends about it?

Long selling process
Nurture marketing
Social IMC
Going viral

Q5. Which of the following statements is true of anonymous relationships with a target market?

Companies will use a database to track these individual relationships.
Anonymous relationships are typically cultivated in Nurture or Social IMC strategies.
Companies communicate with these relationships individually.
Companies can communicate with them using a social handle.

Q6. The social site Upworthy found that viral content occurs when you address three parameters. Which of the following is NOT one of those parameters?

The content must be unique and something they have not seen before.
The content must be visual.
The content must be meaningful to the target market.
The content must blend in with other common marketing.

Week 3: Engagement & Nurture Marketing Strategies

Q1. Nurture Marketing is designed to develop which of the following?

A 1-to-1 sales relationship with social visitors.
A community-minded focus
Anonymous likes and follows on social media
Only first engagement opportunities

Q2. Which of the following is true about Embrace Marketing? Check all that apply: (This question has more than one correct answer)

Database-driven, long-term relationships are common with Embrace Marketing.
Embrace is an acronym that stands for Empowering Brand Activated Community Engagement.
Short-term, anonymous relationships are common with Embrace Marketing.
The Nurture Marketing and Social IMC strategies are two types of Embrace Marketing.

Q3. Which of the following are the most important questions to ask in a Nurture Marketing strategy? Check all that apply. (This question has more than one correct answer)

“Where are you in the product purchase lifecycle?”
“How many emails would you like to receive?”
“Who are you?”
“How many likes and follows have we generated?”

Q4. After acquiring registration and email information from prospects, a company should NOT do which of the following?

Observe users using their web, social sites, and private virtual communities.
Database the user’s email and registration information.
Send daily emails about their products and services in order to generate sales.
Engage users in real-time
marketing.

Q5. Which of the following is typically a feature of the landing page? Check all that apply. (This question has more than one correct answer)

Knowledgebase data fields
Company logo and title
Social links to like or follow
High impact sales copy

Q6. Which of the following will help ensure future success when collecting knowledgebase data? Check all that apply. (This question has more than one correct answer)

Companies should send registrants a follow-up email invitation to access your relevant content, ensuring accuracy of their email address.
Companies should not include opt-outs so that every registrant will get the same emails.
Companies should keep it short and simple. The more information they ask for, the more registrants they will lose.
Companies should attach a tracking cookie to allow them to understand their market segment and current point in the product purchase lifecycle.

Week 4: Engagement & Nurture Marketing Strategies

Q1. Which of the following statements best describes a filter and focus blog?

The blog filters through all of the readable information on the topic and focuses on the most complex and intricate information on the subject for only the most well-informed readers.
The blog filters through one particular expert’s writings and re-hashes them for quicker consumption.
The blog author(s) filters through all of the relevant content from the experts on a subject and narrows it down to the most timely, relevant, and credible information and recommendations.
The blog author(s) filter through various subjects and markets and focus on different markets and topics each week.

Q2. Which of the following are important in creating effective, impactful blog posts? Check all that apply. (This question has more than one correct answer)

Catchy headlines
Formal, complex words and jargon
Relevant topic
Images
Clean formatting

Q3. When formatting a blog article, which of the following is NOT recommended?

Using short headers and sub-headers
Bold and italics to add emphasis and draw attention
Bulleted and numbered lists
Long paragraphs that explore topics in depth.

Q4. What information should be included in a successful filter and focus blog article? Check all that apply. (This question has more than one correct answer)