Welcome to your complete guide for Digital Media and Marketing Principles quiz answers! Whether you’re completing practice quizzes to enhance your understanding or preparing for graded quizzes to test your knowledge, this guide has you covered.
Spanning all course modules, this resource will teach you the fundamental principles of digital media and marketing, including social media marketing, content creation, SEO, email marketing, and how to leverage digital platforms to build successful marketing strategies.
Digital Media and Marketing Strategies Quiz Answers for All Modules
Table of Contents
Digital Media and Marketing Strategies Module 01 Quiz Answers
Q1. __________ marketing research involves collecting market intelligence by using a variety of easily available information from various sources. On the other hand, _________ marketing research requires dedicated resources and expertise.
Correct Answer: Informal, formal
Explanation: Informal marketing research involves collecting easily available information, whereas formal research requires more resources and expertise to gather and analyze data.
Q2. Consumer and audience research can rely on ______ collected by researchers for specific purposes, or utilizing _____ that might be available to the company.
Correct Answer: primary data, secondary data
Explanation: Primary data is collected directly for specific purposes, while secondary data refers to information that is already available to the company from external sources.
Q3. _______ are best suited for discovering nuanced insights and in-depth knowledge about a specific issue.
Correct Answer: Qualitative research methods
Explanation: Qualitative research methods focus on gaining deep insights into specific issues, exploring behaviors, opinions, or motivations.
Q4. Determining your relative position in a given market is important because it helps you understand your self-identity. Which of the following questions could help you assess your position in a given market?
Correct Answer: What other products or brands your target customers would think of when they see an ad from your brand?
Explanation: This question helps assess how your brand is perceived relative to competitors and what associations customers make with your brand.
Q5. Even though Johari Window is an analysis widely used in self-help, it can be a useful strategy for businesses to assess their image. Among four window-panes, the _______ represents people’s behaviors or motives yet to be discovered.
Correct Answer: Unknown pane
Explanation: The “Unknown pane” refers to aspects of individuals’ behaviors or motives that have not been discovered by either the individuals themselves or others.
Q6. A ________ is the set of stages consumers typically go through on their journey from being a prospect to a consumer.
Correct Answer: marketing funnel
Explanation: The marketing funnel represents the stages consumers go through, from awareness to consideration to decision, before becoming a customer.
Q7. TRUE or FALSE:
In the digital era, consumers are ignorant and uninformed before they enter the marketing funnel.
Correct Answer: False
Explanation: Consumers today are more informed due to the vast amount of information available online before entering the marketing funnel.
Q8. TRUE or FALSE:
Digital marketers today can choose from a variety of channels, platforms, and messages to reach and engage their customers.
Correct Answer: True
Explanation: With the rise of digital media, marketers have access to multiple channels and platforms to effectively engage with their target audiences.
Q9. ________ is content that is organically generated by other users and publishers such as product reviews, social media following, and social sharing.
Correct Answer: Earned media
Explanation: Earned media refers to content that is organically created by users or the public, such as social media mentions, reviews, or word-of-mouth.
Q10. TRUE or FALSE:
Digital marketers must ensure their promotional messages are the same across digital platforms.
Correct Answer: False
Explanation: While consistency is important, digital marketers often tailor messages to fit the unique characteristics of different digital platforms.
Q11. Among the qualities needed to make a good user experience, _______ adds new value for customers.
Correct Answer: Usefulness
Explanation: Usefulness is a key factor in user experience, as it ensures the product or service meets the customer’s needs and adds value.
Q12. TRUE or FALSE:
Mobile can no longer be an afterthought; therefore, experts are now encouraging advertisers to adopt a mobile-first strategy.
Correct Answer: True
Explanation: With the increasing use of mobile devices, advertisers are encouraged to prioritize mobile-first strategies to engage users effectively.
Get More Digital Marketing Specialization Course Quiz Answers >>
The Digital Marketing Revolution Quiz Answers
Marketing in a Digital World Quiz Answers
Digital Marketing Analytics in Theory Quiz Answers
Digital Marketing Analytics in Practice Quiz Answers
Digital Media and Marketing Principles Quiz Answers
Digital Media and Marketing Strategies Quiz Answers