Attract and Engage Customers with Digital Marketing Quiz Answers

All Weeks Attract and Engage Customers with Digital Marketing Quiz Answers

Attract and Engage Customers with Digital Marketing Week 01 Quiz Answers

Quiz 1: Test your knowledge: Create customer personas for your target audience

Q1. What are the main components of a customer persona? Select all that apply.

• The barriers that keep the persona from achieving their goals
• The entire set of demographic data for the persona
• The goals the persona wants to achieve
• The personal characteristics the persona represents

Q2. Why would you create customer personas? Select all that apply.

• To make it easier to create customized content
• To develop the budget
• To create effective ad targeting
• To better understand the customer’s perspective

Q3. What are ways to collect customer data? Select all that apply.

• Review previous customer data
• Analyze web data
• Assume based on prior experiences
• Conduct customer interviews

Q4. Fill in the blank: _ are information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location.

• Quotes
• Goals
• Demographics
• Barriers

Quiz 2: Test your knowledge: Awareness and consideration stages of the marketing funnel

Q1. What best describes the awareness stage of the marketing funnel?

• When a potential customer talks to their friends about the product or service after making a purchase
• When the marketer makes it easier for the customer to make a purchase
• When the marketer builds interest about the product or service
• When a potential customer first learns of a product or service

Q2. Which of the following are strategies and tactics to increase awareness among potential customers? Select all that apply.

• Remarketing ads
• Email marketing
• Display advertising
• Social media advertising
• Search engine marketing

Q3. Which of the following could be a difference between the awareness and consideration marketing funnel stages?

• The consideration stage may be more in-depth and persuasive.
• The awareness stage strategies need management approval.
• Awareness stage strategies are easier to do than consideration strategies.
• Consideration stage strategies cost more than awareness strategies.

Q4. Which of the following are strategies and tactics to build consideration among potential customers? Select all that apply.

• Offer a rewards program
• Display testimonials
• Increase website speed
• Send remarketing ads
• Do email marketing

Quiz 3: Test your knowledge: Conversion and loyalty

Q1. What best describes the conversion stage of the marketing funnel?

• The process to make a potential customer first aware of a brand
• The process of getting a potential customer to take a desired action
• The process to reduce costs and meet the budget
• The process of building interest among a potential customer

Q2. Which of the following are strategies and tactics to increase the conversion rate of potential customers? Select all that apply.

• Ignore abandoned carts
• Increase website speed
• Experiment with A/B tests
• Offer a money-back guarantee

Q3. What best describes the loyalty stage of the marketing funnel?

• When customers become repeat customers and brand advocates
• When customers first become aware of a brand
• When customers click on an online ad for a brand
• When customers’ interest initially builds in a brand

Q4. Which of the following are strategies and tactics to increase the loyalty of paying customers? Select all that apply.

• Encourage reviews
• Optimize the checkout process
• Increase site speed
• Offer a rewards program
• Provide freebies

Quiz 4: Weekly Challenge 1

Q1. Which component of a customer persona includes characteristics and demographics?

• Barriers
• Who
• Goals
• Skills

Q2. Which strategies can collect research for customer personas? Select all that apply.

• Conduct customer interviews
• Analyze web data
• Send out surveys
• Record previous personal experiences

Q3. Consider the following customer persona:

A 38-year-old woman who exercises regularly and is concerned that she does not have enough time to cook meals after work.

What component of the customer persona is missing?

• Who
• Barrier
• Goal
• Cost

Q4. Which of the following statements is true regarding a marketing funnel?

• The marketing funnel considers the seller’s journey.
• The marketing funnel helps decrease the conversion rate.
• There is only one type of marketing funnel.
• The marketing funnel is a framework that may be different depending on the business.

Q5. Which of the following best describes the loyalty stage of the marketing funnel?

• The process to get a potential customer to take a desired action
• The process to build a potential customer’s interest in your product or service
• When a potential customer first becomes aware of the product or service
• When customers become repeat customers and brand advocates

Q6. Fill in the blank: Strategies support the plan to achieve the marketing goal and tend to be general ideas. _ are actions taken to make the plan happen.

• Methods
• Schemes
• Techniques
• Tactics

Q7. As a digital marketer, you advertise with online influencers who have audiences that are not familiar with your brand. This strategy falls under which marketing funnel stage?

• Consideration
• Awareness
• Loyalty
• Conversion

Q8. As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?

• Loyalty
• Conversion
• Consideration
• Awareness

Q9. As a digital marketer, you update the product page checkout button color after a successful A/B test. This strategy falls under which marketing funnel stage?

• Loyalty
• Conversion
• Consideration
• Awareness

Q10. As a digital marketer, you promote recent customer testimonials on social media, the company website, and email list. You use the testimonials to build interest in potential customers. This strategy falls under which marketing funnel stage?

• Consideration
• Loyalty
• Awareness
• Conversion

Attract and Engage Customers with Digital Marketing Week 02 Quiz Answers

Quiz 1: Test your knowledge: How search works

Q1. What are the main processes the Google search engine uses to organize information online? Select three.

• Serving
• Deleting
• Indexing
• Crawling

Q2. In the context of a search engine, what is an automated software that helps locate information to answer a user’s query?

• Crawler
• Algorithm
• Keyword
• Website

Q3. What are some factors that the Google search engine considers when ranking websites? Select three.

• Usability of the web pages
• Meaning of the query
• Quality of the content
• Amount of the paid placement

Q4. Which of the following features can you find in the search engine results pages (SERPs)? Select all that apply.

• Featured snippet
• Google index
• Rich results
• Videos

Quiz 2: Test your knowledge: The purpose of search engine optimization (SEO)

Q1. Why is search engine optimization (SEO) important?

• It helps more accurately serve advertisements to potential customers.
• It helps a search engine understand a website’s content and possibly display it when someone searches for a business’s products or services.
• It helps organize a series of marketing strategies to turn potential customers into paying customers.
• It helps a marketer better understand the potential customers they are creating marketing materials for.

Q2. Search engine optimization (SEO) may include which of the following tasks? Select all that apply.

• Review website content or structure
• Keyword research
• Technical website development
• Create ads that display in a search engine

Q3. Which of the following are steps to consider before implementing SEO? Select all that apply.

• Choose online platforms to place ads on
• Brainstorm content for people first
• Know the website or organization’s goals
• Know the customers well

Q4. Which of the following are SEO terms you need to know for entry-level jobs in digital marketing or e-commerce? Select all that apply.

• Keyword research
• Customer persona
• Meta description
• Broken link

Quiz 3: Test your knowledge: Keyword research and website structure

Q1. Which of the following best describes keyword research?

• The process of finding the terms people use in the search engine.
• The process of placing advertisements within the search engine.
• The process of increasing the visibility of webpages in the search engines.
• The process of creating fictional representations of ideal customers.

Q2. Fill in the blank: _ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in the search results.

• Keyword relevance
• Keyword ranking
• Keyword analysis
• Keyword stuffing

Q3. Which of the following are reasons to plan out a website’s structure? Select all that apply.

• Create consistent and readable URL structure
• Assist the search engine crawlers
• Improve user experience
• Spend less on advertising

Q4. Which of the following are tips to consider when creating a website’s structure and navigation? Select all that apply.

• Ensure some pages are not reachable by any internal links
• Use https:// whenever possible
• Show useful 404 pages
• Create a navigational page for users

Quiz 4: Weekly Challenge 2

Q1. After finding the location of a new page or new page content, the Google search engine stores it in an online record. This represents which main process of a search engine.

• Arranging
• Serving
• Crawling
• Indexing

Q2. What best describes a search algorithm?

• Automated software that requires users to discover information through categories.
• Automated software that helps locate information to answer a user’s query.
• Manual software that requires users to locate information in the search engine.
• Semi-automated software that crawls the Internet for new data.

Q3. To rank search listings, the Google algorithm tries to understand the words typed in a search bar. It also tries to understand the general intent behind the search. Does this represent which results key factors?

• Meaning of the query
• Usability of webpages
• Relevancy of webpages
• Quality of the content

Q4. Which search engine results pages (SERPs) feature provides specific information about a website such as review ratings, price, or availability?

• Videos
• Featured snippet
• Rich results
• Local results

Q5. As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task?

• Organizing a website’s structure
• Technical website development
• Keyword research
• Content development

Q6. Which pre-SEO work requires crafting webpages for searchers’ needs and not to replicate what is currently in the SERPs?

• Brainstorm content for people first
• Know your competitors well
• Know your customers well
• Know your website or organization’s goals

Q7. Which of the following statements regarding keywords is true?

• Keyword stuffing provides a positive user experience and typically benefits a website’s ranking.
• There is one preferred way to do keyword research.
• Keyword research is done after creating content.
• Tools may help you in the keyword research process.

Q8. Which of the following is true regarding a website’s structure and navigation?

• It is best to have several pages that are not internally linked.
• A higher bounce rate typically leads to more conversions.
• A website’s structure should be at least five layers.
• Whenever possible, use https:// and not http:// when creating new web pages.

Q9. Which of the following is true regarding URL text? Select two.

• It should describe the content on the webpage.
• It should be simple and descriptive.
• It is primarily for search engine bots and should be unreadable.
• It provides minimal SEO value.

Q10. What file provides information about the pages, videos, and other files on your site, and the relationship between them?

• Sitemap
• Meta description
• 404-map
• Structured data

Attract and Engage Customers with Digital Marketing Week 03 Quiz Answers

Quiz 1: Test your knowledge: Optimize a website’s content

Q1. When creating website content, people with knowledge in the topic should create or edit the content. Which content recommendation does this describe?

• Make the website useful and interesting.
• Make expertise and authoritativeness clear.
• Provide an appropriate amount of content for your subject.
• Act in a way that cultivates user trust.

Q2. When creating an e-commerce website, you should ensure it has a clear customer service page and a secure connection. This best describes which content recommendation?

• Provide an appropriate amount of content for your subject.
• Make the website useful and interesting.
• Act in a way that cultivates user trust.
• Make expertise and authoritativeness clear.

Q3. Which of the following is the term for text that describes an image and improves accessibility on webpages for people who have impaired vision?

• Idea text
• Alt text
• Understanding text
• Content text

Q4. Which of the following are features that help the Google algorithm better understand a photo? Select all that apply.

• Clear filename
• Image caption
• Color sample
• Descriptive page title

Quiz 2: Test your knowledge: Help Google (and users) understand your content

Q1. Which of the following are recommendations for page title elements? Select three.

• Accurately describe the topic of the page’s content
• Make the titles brief but descriptive
• Ensure every page has a unique title
• Use the same title for similar pages

Q2. Which of the following are meta-description recommendations? Select three.

• Add a description to every page
• Make the description five words or less
• Use unique descriptions for each page
• Accurately summarize the page content in the description

Q3. In Google Search, what are enhanced results with extra visual or interactive features?

• Schema
• Rich results
• Schema results
• Structured data

Q4. Which of the following are rich result features? Select three.

• Buy now button
• Article information
• Review rating
• Product price

Quiz 3: Test your knowledge: Analyze search performance and user behavior

Q1. Which of the following are recommended steps when first getting started with Google Search Console? Select three.

• Create and publish a website.
• Consider submitting a sitemap.
• Ensure Google can find your web pages.
• Review any mobile usability errors.

Q2. Which of the following is true regarding how often you should monitor Google Search Console? Select three.

• Review every time you add new website content.
• Every month or so, review the dashboard.
• Only submit a sitemap once.
• Day-to-day usage should be minimal.

Q3. Which of the following are popular reports available in Google Search Console? Select three.

• Web Search Performance Report
• Links report
• Manual Actions report
• Keyword Profitability report

Q4. Which of the following are tools available in Google Search Console? Select three.

• Change of address tool
• Website creation tool
• URL inspection tool
• Removals tool

Quiz 4: Weekly Challenge 3

Q1. As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?

• Know what visitors want and give it to them.
• Provide an appropriate amount of content for your subject.
• Make the website useful and interesting.
• Make expertise and authoritativeness clear.

Q2. Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.

• Pay for backlinks on popular industry websites.
• Publish blog posts about new content or new services you offer.
• Connect with online communities related to your site, such as forums and social media groups.
• Share quality content on social media.

Q3. Which of the following is true regarding images on a website?

• The Google algorithm reviews the caption but not the filename.
• The size of the image is irrelevant.
• A descriptive page title helps Google understand the photo’s context.
• Keyword stuffing alt text is recommended.

Q4. Which of the following is a webpage title element recommendation?

• Title elements should use the same keyword at least twice.
• Title elements should accurately describe the page topic.
• Only a few pages should have a unique title element.
• Title elements should be a few sentences long.

Q5. What website element provides the search engine a summary of what the website is about?

• Meta keyword
• Meta description
• Title Description
• Meta title

Q6. Which of the following best describes rich results?

• Enhanced elements in Google search with extra visual or interactive features
• A test to ensure there are no mistakes with the markup
• Code used to better describe a webpage’s content to search engines
• A type of code used for structured data markups

Q7. Fill in the blank: The _ provides information about the pages, videos, and other files on a website, and the relationship between them.

• Schema
• Snippet
• Index
• Sitemap

Q8. Which initial Search Console step includes a report that breaks down the traffic by queries, pages, and countries?

• Ensure Google can find and read your pages
• Monitor your site’s performance
• Add and verify website ownership
• Review any mobile usability errors

Q9. What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?

• Coverage report
• Security Issues report
• Manual Action report
• Web Search Performance report

Q10. As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?

• Change of address tool
• Submit sitemaps tool
• Removals tool
• URL Inspection tool

Attract and Engage Customers with Digital Marketing Week 04 Quiz Answers

Quiz 1: Test your knowledge: Understand search engine marketing (SEM)

Q1. What is the benefit of the pay-per-click (PPC) payment model?

• The advertiser only pays a large upfront cost for the ad.
• The advertiser only pays when someone sees the ad online.
• The advertiser only pays when a sale occurs on their website.
• The advertiser only pays when someone clicks on an ad.

Q2. Which of the following are search engine marketing (SEM) advantages? Select all that apply.

• To display a graphics-based ad to likely customers
• To learn which ads are driving sales
• To quickly appear in the search results pages
• To reach likely customers

Q3. Which of the following are types of ads someone may encounter in the search engine results pages (SERPs)? Select all that apply.

• Shopping ads
• Display ads
• Text ads
• Local service ads

Q4. Which of the following are types of Google Ad extensions? Select all that apply.

• Price extension
• Website extension
• Location extension
• Sitelink extension

Quiz 2: Test your knowledge: Apply search engine marketing

Q1. Which of the following are some steps to take when creating a Google Ad? Select all that apply.

• Choose the campaign type.
• Schedule an appointment with a Google representative.
• Choose a bidding strategy.
• Set a budget.

Q2. Which keyword matching type is the most flexible and may match to queries that do not include the keyword itself?

• Broad match
• Phrase match
• Narrow match
• Exact match

Q3. What are the three main factors that determine Ad Rank? Select all that apply.

• Ad and landing page quality
• Ad type
• Bid amount
• Ad extensions

Q4. Which of the following are best practices when creating a Google Search ad? Select all that apply.

• Include at least one keyword in the headlines.
• Optimize the landing page.
• Avoid generic sales language.
• Implement no more than two ad extensions.

Quiz 3: Test your knowledge: Apply display advertising

Q1. What are two differences between uploaded ads and responsive display ads? Select two.

• Responsive display ads automatically generate ad combinations.
• A single uploaded ad typically works for websites, apps, and YouTube.
• Responsive display ads are more customizable.
• Uploaded ads are more customizable.

Q2. What are some benefits of responsive display ads? Select three.

• They have a lower cost-per-click (CPC).
• They are optimized by Google Ads software.
• They have a broader reach.
• They can be videos.

Q3. What are responsive display ads best practices? Select three.

• Ensure the landing page keeps the customer experience cohesive.
• Rotate in new display ads once a year.
• Upload at least five headlines, five images, and five descriptions.
• Create a unique and effective copy.

Q4. What are tips when choosing images for your responsive display ads? Select three.

• Ensure the background suits the product.
• Use images with a strong visual focus.
• Overlay a logo, text, or button.
• Make the product the focus of the image.

Quiz 4: Weekly Challenge 4

Q1. Fill in the blank: _ is a type of advertising model that allows businesses to pay only when someone takes an action on their ad.

• Revenue sharing
• Conversion rate advertising
• Price-per-click (PPC)
• Cost-per-impression (CPM)

Q2. Which of the following statements regarding search engine marketing is true?

• An algorithm determines what landing page to send the searcher to.
• You have control over which landing page you send the searcher to.
• It is difficult to learn which ads are driving sales.
• It will take months to appear in the search results pages.

Q3. Which of the following best describes the structured snippet extension?

• Provides the option to call a business by clicking on its ad
• Enables customers to find a local business and pull it up in Google Maps
• Serves additional website links that may be helpful to the searcher
• Displays information that highlights a specific aspect of a product or service

Q4. As a digital marketer creating a Google Ad, you indicate the amount you want to spend over the course of a month by setting a daily sum. This describes which Google Ad setup step?

• Select your targeting
• Set up conversions
• Choose your bidding strategy
• Set your budget

Q5. You are setting up keyword matching for “tennis shoes.” Your ad also shows for keywords such as “shoes for tennis,” “buy tennis shoes on sale,” and “red tennis shoes.” This represents which keyword match type?

• Exact match
• Broad match
• Phrase match
• Similar match

Q6. Which of the following statements regarding the Ad Rank factors are true?

• The lower the bid, the higher the ad may show in the SERPs.
• Google does not factor in the landing page quality.
• Ad extensions are an Ad Rank factor.
• There are only three ad rank factors.

Q7. Which of the following is a Google Ad best practice?

• Add generic sales language, such as “call us today.”
• Include at least one keyword in the headlines.
• Avoid adding more than one ad extension.
• Always use the website homepage as the landing page.

Q8. Which of the following is true of responsive display ads?

• They cannot include videos.
• They show on fewer websites because the audience is more focused.
• They typically take more time to create.
• They have content optimized by Google Ads software.

Q9. Which of the following are responsive display ad best practices? Select all that apply.

• Create unique and effective ad copy
• Upload the recommended number of assets
• Rotate in new display ads once a year
• Ensure the landing page keeps the customer experience cohesive

Q10. Fill in the blank: Ad _ are a collection of similar ads, keywords, and bids that digital marketers use to organize Google Ads by a common theme.

• formats
• campaigns
• groups
• batches

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