The Importance of Listening Coursera Quiz Answers

All Weeks The Importance of Listening Coursera Quiz Answers

In this second MOOC in the Social Marketing Specialization – “The Importance of Listening” – you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM’s Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience.

In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria’s analytics engine to extract some data on the markets you are developing and have it analyzed.

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The Importance of Listening Coursera Quiz Answers

Week 1: The Importance of Listening

Q1. In social Big Data a “document” refers to:

  • a portion of an entry containing important analysis information.
  • an application programming interface.
  • any single entry or posting on any type of social media.
  • any writing that is generated by a word processor.

Q2. A paragraph within a blog article would be considered a/an:

  • document
  • API
  • SocialGist
  • snippet

Q3. APIs (automatic programming interface) are used for what purpose?

  • To extract social data in real-time from a social site.
  • Generating discussion about social media.
  • To standardize the connection of learning systems with external service tools.
  • Microblogging within social networks.

Q4. When thinking about your professional persona, which of the following recommendations should you consider? (This question has multiple answers)

  • If something is free, you are the product.
  • In order to capitalize on the potential of collection social data, it is important to know what the various tools do, but not how they actually work.
  • Somebody is always trying to figure out who you are, what you do and what your future might hold.
  • What happens on the internet, stays on the internet.

Q5. Which of the following text analytics terms is used to describe how people on social “feel” about a topic?

  • Themes/Topics
  • Sentiment
  • Intentions
  • Categories

Week 2: The Importance of Listening

Q1. Which of the following is a common mistake companies make when trying social monitoring systems?

  • Companies assume communities are referring to them by name.
  • Companies follow communities and groups associated with their product or service type.
  • Companies use APIs to extract social data in real-time from a social site.
  • Companies search for nicknames, initials or abbreviations when using social monitoring systems.

Q2. Regardless of the market you want to monitor, discussions on social are typically about which of the following: (This question has multiple answers)

  • Organizations, including your company and your competition.
  • Topics of interest to the community.
  • Products and services.
  • Key people in these organizations.

Week 2: The Importance of Listening

Q1. When is it important to use a “for fee” social analytics system?

  • When you want to analyze a certain language
  • When you want to explore a certain country
  • When you want a word cloud
  • When you need to analyze a topic over a period of time

Q2. Sentiment accuracy is difficult to ascertain on which level?

  • Social
  • Mention
  • Snippet
  • Document

Week 2: The Importance of Listening

Q1.Social monitoring is used for which of the following? (This question has multiple answers)

  • Real-time marketing
  • Crisis management
  • Developing social strategies

Developing personal brands

Q2. The “Give to Get” mantra involves which types of actions?

  • Sharing tweets, blogs, and other media of your influencers with a positive tone.
  • Paying extra fees to free social monitoring services to get enhanced capabilities.
  • Giving your influencers a list of topics and categories you would like them to post about.
  • Giving constructive criticism to influencers and members of the community when they post something.

Q3. How does Taco Bell deal with their more “passionate fans” on social media?

  • They create a relationship with them and announce their latest products to these followers first.
  • They bypass this group to focus on more traditional advertising campaigns.
  • They pay their most influential fans to share advertisements on their profiles.
  • They hire them as social media consultants.

Q4. When using social monitoring to manage crisis, at which point has the issue been detected too late?

  • Twitter and Facebook
  • At the second posting
  • At the first posting
  • When it appears on the news or in print
The Importance of Listening Course Review:

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This course is intended for audiences of all experiences who are interested in learning about new skills in a business context; there are no prerequisite courses.

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