Building Your Career in Music: Developing A Brand and Funding Your Music Quiz Answers

All Weeks Building Your Career in Music: Developing A Brand and Funding Your Music Quiz Answers

This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.

The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

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Building Your Career in Music: Developing A Brand and Funding Your Music Week 01 Quiz Answers

Quiz : Case Study: Elisa Smith’s IVI

Q1. As I mentioned earlier in the course, I am a country musician. Below is my identity statement that you can find on my website. Read it carefully and answer the following questions.

Identity

Elisa grew up in a small town in Illinois. She loved music from an early age – her earliest memory is gathering her stuffed animals and cuddling in her dad’s guitar case while he practiced gospel tunes for Sunday mornings. She was enraptured by her grandmother’s stories of Nashville and the Ryman in the 50’s and 60’s, her father’s love of classic rock from the 70’s, and her mother’s lullabies. Rock n roll and vintage country run in her blood. Her songs elicit feelings of nostalgia, pride, wanderlust, heartbreak, and good ol’ fashioned boot-stompin’ mischief and her sound has been likened as Loretta Lynn meets Led Zeppelin with a healthy does of subversive feminism.

Does my identity statement include backstory?

  • Yes
  • No

Q2. What type of identity does the following statement establish:

“Her songs elicit feelings of nostalgia, pride, wanderlust, heartbreak, and good ol’ fashioned boot-stompin’ mischief…”

Choose all that apply.

  • Lyrical Identity
  • Visual Identity
  • Musical Identity

Q3. What type of identity does the following statement establish:

“…her sound has been likened as Loretta Lynn meets Led Zeppelin with a healthy dose of subversive feminism.”

Choose all that apply.

  • Lyrical Identity
  • Visual Identity
  • Musical Identity

Q4. Below is my Vision Statement for my EP Hitch A Ride. Read it carefully and answer the following questions:

Vision

Elisa’s vision for Hitch A Ride was to present women in a position of power and strength and flip the often misogynistic narrative currently pervading in the pop country music genre. Her goal was to produce a record that appealed to the audience that currently listens to top 40 country – writing catchy, singable hooks, powerful guitar lines, and evoking a party-like atmosphere, while the underlying lyrics subversively establish females figures in positions of power and strength. The stories of the women portrayed in her songs tear down female stereotypes. In the title track, for example, instead of riding along in some “Country Boy’s” truck (the inspiration for this song came from Alan Jackson’s song, “Country Boy”), Elisa tells the story driving the truck herself. She is in control and has the power of choice – a common feminist theme.

In the IVI video, Stephen Webber mentioned embracing the role of the story-teller when establishing your vision. Do you feel this vision statement does or does not embrace that role? Why or why not?

Q5. Remember, your vision as an artist is essentially, what you hope to accomplish through your artistic work. Does this Vision Statement clearly establish my goals for Hitch A Ride?

  • Yes
  • No

Q6. Which of the following sentences contribute to establishing a clear Vision Statement?

Elisa’s vision for Hitch A Ride was to present females is position of power and strength and flip the often misogynistic narrative currently pervading in the pop country music genre. Her goal was to produce a record that appealed to the audience that currently listens to top 40 country – writing catchy, singable hooks, powerful guitar lines, and evoking a party-like atmosphere, while the underlying lyrics subversively establish females figures in positions of power and strength. The stories of the women portrayed in her songs tear down female stereotypes. In the title track, for example, instead of riding along in some “Country Boy’s” truck (the inspiration for this song came from Alan Jackson’s song, “Country Boy”), Elisa tells the story driving the truck herself. She is in control and has the power of choice – a common feminist theme.

Choose all that apply.

  • “…flip the often misogynistic narrative currently pervading in the pop country music genre.”
  • “Her goal was to produce a record that appealed to the audience that currently listens to top 40 country…”
  • “The stories of the women portrayed in her songs tear down female stereotypes.”
  • “…the inspiration for this song came from Alan Jackson’s song, ‘Country Boy'”

Q7. Below is my Intention Statement for my EP Hitch A Ride. Read it carefully and answer the following questions:

Intention

Gender inequality and injustice evoke feelings of anger and frustration, but also determination for Elisa and it was her intention to imbue her record with those emotions. Elisa’s vision is to present women in positions of power and strength and flip the often misogynistic narrative currently pervading in the pop country music genre, however, it is not her intention to write music that potentially alienates the audience she is trying to speak to (or anyone for that matter!). She purposefully wrote upbeat and catchy songs that appeal to that audience so that she can achieve her vision of empowering women in a male-dominated culture.

In the IVI video, Stephen mentioned it is important to imbue for your Intention with emotion. Does this Intention statement clearly communicate the emotion behind the intention?

  • Yes
  • No

Q8. Vision

Elisa’s vision for Hitch A Ride was to present females is position of power and strength and flip the often misogynistic narrative currently pervading in the pop country music genre. Her goal was to produce a record that appealed to the audience that currently listens to top 40 country – writing catchy, singable hooks, powerful guitar lines, and evoking a party-like atmosphere, while the underlying lyrics subversively establish females figures in positions of power and strength. The stories of the women portrayed in her songs tear down female stereotypes. In the title track, for example, instead of riding along in some “Country Boy’s” truck (the inspiration for this song came from Alan Jackson’s song, “Country Boy”), Elisa tells the story driving the truck herself. She is in control and has the power of choice – a common feminist theme.

Intention

Gender inequality and injustice evoke feelings of anger and frustration, but also determination for Elisa and it was her intention to imbue her record with those emotions. Elisa’s vision is to present females in positions of power and strength and flip the often misogynistic narrative currently pervading in the pop country music genre, however, it is not her intention to write music that potentially alienates the audience she is trying to speak to (or anyone for that matter!). She purposefully wrote upbeat and catchy songs that appeal to that audience so that she can achieve her vision of empowering women in a male-dominated culture.

As discussed in the IVI video, your Intention is essentially your strategy for how you will accomplish your vision. Do you feel the Intention Statement clearly identifies a plausible strategy for achieving the artist’s Vision? Why or why not?

Q9. True or False: Identity, Vision, and Intention are all interlinked and greatly influence one another.

  • True
  • False

Q10. True or False: Your IVI will not change.

  • True
  • False

Building Your Career in Music: Developing A Brand and Funding Your Music Week 02 Quiz Answers

Quiz : Case Study: Brand Partnerships

Q1. Did you find an example of a brand partnership from the course forums that you found interesting?

  • Yes
  • No

Q2. What example of a brand partnership did you find most interesting? Please provide a link to the article, blog, or video that describes the partnership.

Q3. Please provide a short, 200-word summary explaining the partnership.

Q4. Was the partnership successful or unsuccessful?

  • Successful
  • Unsuccessful

Q5. In what ways, if any, was this partnership successful?

Q6. In what ways, if any, was this partnership unsuccessful?

Q7. List 3 brands that you feel to connected to or have an affinity for

Q8. What words would you use to describe the brands you identified in the previous question?

Q9. Are the words you wrote for the brands you identified in Question 8 words that you would also would like to describe your image and identity as an artist?

  • Yes
  • No

Q10. Before you begin to pursue partnership deals, what should you have as an artist? (select all that apply)

  • Well-thought out reasons of why you want to partner with that specific brand.
  • A firm understanding of what your strengths are as an artist and what you would bring to the partnership.
  • At least 100,000 followers on social media
  • A firm understanding of how you need help.

Building Your Career in Music: Developing A Brand and Funding Your Music Week 03 Quiz Answers

Quiz : Case Study: Do You Need A Producer?

Q1. The questions in this case study will refer to the “Case Study: Do You Need A Producer?” video featuring Brian Foraker. You may refer back to the video as you work through this the case study.

According to Brian, what is the producer’s main responsibility?

  • To make sure the band is organized and at the recording session on time
  • To ensure the artist comes across better than they ever dreamed
  • To engineer, edit, and mix the record

Q2. When an artist begins working with a producer, when should the overall vision and sound for the project be discussed?

  • Before recording begins
  • During recording
  • After recording ends.

Q3. True or False: A good producer will not make unpopular decisions, even if they are in the best interest of the artist and the record.

  • True
  • False

Q4. Based on Brian’s examples from his own experience, what do you think is the biggest benefit to hiring a producer?

Q5. True or False: If you are the artist AND the producer, it is hard to listen objectively as you’re working through the recording process.

  • True
  • False

Q6. Should the artist and producer always agree?

  • Always
  • Most of the time
  • Rarely
  • Never

Q7. Would you like to hire a producer for your next recording project?

  • Yes
  • Unsure
  • Not really

Q8. What should you keep in mind while you’re looking for a producer to work on your project?

  • Find someone you get along with.
  • Find someone who you trust.
  • Find someone who makes music that you like.
  • Find someone who has more experience than you do.

Building Your Career in Music: Developing A Brand and Funding Your Music Week 04 Quiz Answers

Quiz : Case Study: Successful Crowdfunding

Q1. The questions in this case study will refer to the “Case Study: Successful Crowdfunding” video featuring Rench from Gangstagrass. You may refer back to the video as you work through this the case study.

What did Rench do in the months leading up to the announcement of his crowdfunding campaign? (select all that apply)

  • Communicate with his fans on a regular basis so that they were used to hearing from him and felt connected to him.
  • Record the album and order merch.
  • Research other successful campaigns for examples of what to do.
  • Build an email list.
  • Write and edit all the pieces that go into the campaign including the script for the video, the project overview, and the rewards.

Q2. How long does Rench suggest to plan and prepare for your campaign before you launch?

  • 3 months
  • A few days
  • 1 week

Q3. Did Rench know that his campaign was going to be successful before it launched?

  • He was confident that his campaign would be funded.
  • He was not sure if it was going to be fully funded when he launched.

Q4. True or False: Reaching out to Rench’s social media followers was the number one way that he was able to engage his fans to contribute to his campaign.

  • True
  • False

Q5. What crowdfunding platform did Rench choose?

  • Indie GoGo
  • Kickstarter
  • GoFundMe
  • PledgeMusic

Q6. Once Rench had written his campaign (including the pitch, video script, rewards, etc.), what did he do next?

  • Launch the campaign.
  • Send and email to his fans announcing the campaign was live.
  • Shoot the video.
  • Ask family and friends for feedback on what he had written.

Q7. True or False: Your crowdfunding campaign should be an extension of your IVI and your brand.

  • True
  • False

Q8. How did Rench engage his fans to contribute to his campaign? (select all that apply)

  • Shared of behind-the-scenes footage and recordings with them
  • Told them that he would record the album if they pre-ordered it.
  • Provided them the opportunity to give feedback throughout the recording process

Q9. How often did Rench post announcements for his campaign?

  • Almost every day
  • Once a week
  • Every other week
  • Once a month

Q10. What did Rench do once the campaign was over?

  • Set up a link from the archived campaign that directs people to his website so he can capitalize on that traffic.
  • Forget about the campaign and move on to his next project.
  • Launch another campaign.
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